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* 1. Which of the following is the correct hierarchy in Google Analytics?

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* 2. Why would you want to exclude your internal traffic?

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* 3. What is Google Tag Manager?

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* 4. What are standard reports?

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* 5. Why would company personnel be interested in knowing the hours during which their site has the most traffic?

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* 6. When would it be valuable to see real-time data?

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* 7. Why would a company want an analyst to monitor performance by acquisition channel? (Select all that apply.)

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* 8. Which of the following is a common way to customize Google Analytics? (Select all that apply.)

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* 9. What is the advantage of creating a custom dashboard for a client? (Select all that apply.)

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* 10. Which of the following is the example the presenter used of an alert in Google Analytics?

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