1. FarmVille Fun!

Hi!

We're a group of social scientists at Nokia Research Palo Alto who are interested in learning more about how people play online social games. We hope you'll be able to help us by telling us a little about how you play FarmVille. We're not affiliated with FarmVille or Zynga - we just think FarmVille is really interesting, and want to understand more about how people play.

If you have any questions for us, please feel free to put them in the last question box and we'll get back to you as soon as possible. Thanks for your help.

Liz Bales, Tricia Wang, Jofish Kaye and the IDEA Team
Nokia Research Palo Alto

* 1. What's your name?

* 3. What's your gender?

* 5. How long have you been playing Farmville? About what level are you? How often do you play?

* 6. Tell us a little about your playing style. Are you focused on a particular kind of result? What's the current goal you're working towards?

* 7. Who sends you gifts? Tell us about how you send gifts to your friends? Who do you send them to, and how do you decide? How often do you send gifts through FarmVille?

* 8. How often do you go to your neighbors' farm to fertilize their crops or feed their chickens? How do you decide whose farm to visit? Who visits your farm?

* 9. How often do you publish your Farmville results to your Facebook wall? How do you decide which things to publish?

* 10. Have any of your friends who don't play FarmVille ever said anything about you playing? What did they say? How did you respond?

* 11. Have you ever bought Farmville cash or completed a task to get FarmVille cash? If so, how did you get it and why? If not, have you ever thought about getting FarmVille cash?

* 12. Do you play other games, online or in-person? Which ones, and why?

* 13. Have you ever taken a break from FarmVille? Why? Did you come back? What made you want to start playing again?

* 14. Is there anything else you'd like to tell us? For example, what is your favorite part about playing FarmVille, or is there something special that you do in FarmVille that is unique?

* 15. We might want to chat with you more about playing Farmville. Would you be wiling to help us? If you're selected for an interview, we'll compensate your time with a gift card. If you're interested, please leave an email address, a phone number and the best time to call.

Don't worry: we're not going to give or sell your name, email address or telephone number or any other personal information to anyone, try to sell you anything, or anything like that. We're not even going to tell anyone outside of our research group who you are in any identifiable way (and that's all of eleven people), and anything you tell us will be anonymized.

Thank you for your time and effort filling out this survey. We really appreciate it.
P.S. Our lawyers say we have to point out that this is covered by the Nokia Privacy Policy: http://www.nokia.com/privacy-policy.
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