Food & Beverage

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* 1. MURRAY HILL CENTER A NATIONAL MARKET RESEARCH COMPANY HAS BEEN COMMISSIONED TO INTERVIEW PARTICIPANTS FOR AN UPCOMING PROJECT. THIS WILL BE A 2 HOUR LONG FOCUS GROUP AT AN EASY TO REACH LOCATION. IF YOU ARE INTERESTED IN THE PAID (100.00) PLEASE ANSWER ALL OF THE QUESTIONS

Name:

Company:

Address:

Address 2:

City/Town:

State:

ZIP:

Country:

Email Address:

Phone Number:

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* 2. What is your gender?

Male

Female

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* 3. Where do you live?

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* 4. What language(s) do you speak, read & write fluently?

English

Mandarin

Spanish

Other

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* 5. Do you or does anyone in your immediate family work in/as, or have they worked in the past in/as:

Advertising Agency or Public Relations

Marketing or Marketing Research

Manufacturer, Retailer, Wholesaler or Distributor of food or beverage products

None of the above

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* 6. What is your exact age?

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* 7. What is your age group?

21 and under

22-33

34-45

46-54

55+

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* 8. What is your marital status?

Single

Living with a significant other

Married/Partnered

Divorced/Widowed

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* 9. .Who lives in your household?

I live alone

Roommate or roommates

Spouse or significant other

Your own school-age children

Grandchildren

Other children

Parents or in-laws

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* 10. How many kids do you have living at home with you?

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* 11. .How old is/are your child(ren)?

6 years

6-12 years

13-17 years

18 and older

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* 12. What is the highest level of education you have completed?

High school

Some college/currently in college

College graduate

Masters program

Doctoral program

Other

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* 13. Are you currently employed?

Yes, full time

Yes, part time

Yes, freelance

No, looking for work

No, stay-at-home-parent

No, retired

OTHER

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* 14. Which of the following best describes your combined yearly household income?

Under $35,000

$35,000 - $49,999

$50,000 - $69,999

$70,000 - $89,999

$90,000 - $109,999

$110,00 - $129,999

$130,000+

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* 15. What is your occupation?

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* 16. What are your hobbies?

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* 17. In which of the following types of stores, if any, do you regularly shop for groceries?

Supermarkets/grocery store

Mass merchandiser

Club store

Specialty store

Convenience stores

Online

Others, please specify

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* 18. Do you, or anyone in your family, restrict any of the following foods because of allergies or special diets

Gluten

Lactose or Dairy [MONITOR and let Consumer Eyes know]

Sugar

Carbohydrates

Grains

Nuts

Other

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* 19. .For each of the following, please tell us if you buy it: regularly (it’s a staple), occasionally (less than once a month) or would never purchase it.

	Regularly buy	Occasionally buy	Would never purchase it
Fresh Fruit	Fresh Fruit Regularly buy	Fresh Fruit Occasionally buy	Fresh Fruit Would never purchase it
Chicken	Chicken Regularly buy	Chicken Occasionally buy	Chicken Would never purchase it
Grains or products made from grains*	Grains or products made from grains* Regularly buy	Grains or products made from grains* Occasionally buy	Grains or products made from grains* Would never purchase it
Packaged foods or snacks*	Packaged foods or snacks* Regularly buy	Packaged foods or snacks* Occasionally buy	Packaged foods or snacks* Would never purchase it
Fresh Vegetables	Fresh Vegetables Regularly buy	Fresh Vegetables Occasionally buy	Fresh Vegetables Would never purchase it
Ready-to-Drink Beverages*	Ready-to-Drink Beverages* Regularly buy	Ready-to-Drink Beverages* Occasionally buy	Ready-to-Drink Beverages* Would never purchase it

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* 20. You said that you buy ready-to-drink beverages. Which of the following do you typically buy and consume:

Ready-to-drink beverages that you need to keep refrigerated*

Ready-to-drink beverages that do not need to be refrigerated†

Both of the above

None of the above

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* 21. You said you regularly purchase grains. Which of the following grains for you usually purchase & consume?

Rice

Pearl barley/Job’s tears

Chia

Millet

Oat

Triticale

Buckwheat

Quinoa

Other

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* 22. How often do you personally consume the following foods and beverages, if at all? Which if any of the following would you never consider eating or drinking?

	Once a week or more	Once every 2 weeks	Once a month or less	Would never eat or drink
Energy/Snack/Granola Bars	Energy/Snack/Granola Bars Once a week or more	Energy/Snack/Granola Bars Once every 2 weeks	Energy/Snack/Granola Bars Once a month or less	Energy/Snack/Granola Bars Would never eat or drink
Unflavored milk or flavored milk	Unflavored milk or flavored milk Once a week or more	Unflavored milk or flavored milk Once every 2 weeks	Unflavored milk or flavored milk Once a month or less	Unflavored milk or flavored milk Would never eat or drink
Sauerkraut†	Sauerkraut† Once a week or more	Sauerkraut† Once every 2 weeks	Sauerkraut† Once a month or less	Sauerkraut† Would never eat or drink
Dairy-free “milks” e.g., almond milk, soy milk, coconut milk	Dairy-free “milks” e.g., almond milk, soy milk, coconut milk Once a week or more	Dairy-free “milks” e.g., almond milk, soy milk, coconut milk Once every 2 weeks	Dairy-free “milks” e.g., almond milk, soy milk, coconut milk Once a month or less	Dairy-free “milks” e.g., almond milk, soy milk, coconut milk Would never eat or drink
Pickles†	Pickles† Once a week or more	Pickles† Once every 2 weeks	Pickles† Once a month or less	Pickles† Would never eat or drink
Drinkable Yogurt*	Drinkable Yogurt* Once a week or more	Drinkable Yogurt* Once every 2 weeks	Drinkable Yogurt* Once a month or less	Drinkable Yogurt* Would never eat or drink
Kimchi†	Kimchi† Once a week or more	Kimchi† Once every 2 weeks	Kimchi† Once a month or less	Kimchi† Would never eat or drink
Yakult or other lactic acid bacteria beverages**	Yakult or other lactic acid bacteria beverages** Once a week or more	Yakult or other lactic acid bacteria beverages** Once every 2 weeks	Yakult or other lactic acid bacteria beverages** Once a month or less	Yakult or other lactic acid bacteria beverages** Would never eat or drink
Wine†	Wine† Once a week or more	Wine† Once every 2 weeks	Wine† Once a month or less	Wine† Would never eat or drink
Aged Hard Cheeses†	Aged Hard Cheeses† Once a week or more	Aged Hard Cheeses† Once every 2 weeks	Aged Hard Cheeses† Once a month or less	Aged Hard Cheeses† Would never eat or drink
Yogurt that you eat with a spoon*	Yogurt that you eat with a spoon* Once a week or more	Yogurt that you eat with a spoon* Once every 2 weeks	Yogurt that you eat with a spoon* Once a month or less	Yogurt that you eat with a spoon* Would never eat or drink
Pu’er tea†	Pu’er tea† Once a week or more	Pu’er tea† Once every 2 weeks	Pu’er tea† Once a month or less	Pu’er tea† Would never eat or drink
Skyr**	Skyr** Once a week or more	Skyr** Once every 2 weeks	Skyr** Once a month or less	Skyr** Would never eat or drink
Grain beverages (non-alcoholic)	Grain beverages (non-alcoholic) Once a week or more	Grain beverages (non-alcoholic) Once every 2 weeks	Grain beverages (non-alcoholic) Once a month or less	Grain beverages (non-alcoholic) Would never eat or drink
Foods made with oats (oatmeal/porridge, cereal, bars, etc.)	Foods made with oats (oatmeal/porridge, cereal, bars, etc.) Once a week or more	Foods made with oats (oatmeal/porridge, cereal, bars, etc.) Once every 2 weeks	Foods made with oats (oatmeal/porridge, cereal, bars, etc.) Once a month or less	Foods made with oats (oatmeal/porridge, cereal, bars, etc.) Would never eat or drink
Fermented juice or fruit vinegars (e.g., Apple Cider Vinegar)*	Fermented juice or fruit vinegars (e.g., Apple Cider Vinegar)* Once a week or more	Fermented juice or fruit vinegars (e.g., Apple Cider Vinegar)* Once every 2 weeks	Fermented juice or fruit vinegars (e.g., Apple Cider Vinegar)* Once a month or less	Fermented juice or fruit vinegars (e.g., Apple Cider Vinegar)* Would never eat or drink
Soy sauce†	Soy sauce† Once a week or more	Soy sauce† Once every 2 weeks	Soy sauce† Once a month or less	Soy sauce† Would never eat or drink
Sourdough bread†	Sourdough bread† Once a week or more	Sourdough bread† Once every 2 weeks	Sourdough bread† Once a month or less	Sourdough bread† Would never eat or drink
Kefir**	Kefir** Once a week or more	Kefir** Once every 2 weeks	Kefir** Once a month or less	Kefir** Would never eat or drink
Switchel**	Switchel** Once a week or more	Switchel** Once every 2 weeks	Switchel** Once a month or less	Switchel** Would never eat or drink
Probiotic Drinks**	Probiotic Drinks** Once a week or more	Probiotic Drinks** Once every 2 weeks	Probiotic Drinks** Once a month or less	Probiotic Drinks** Would never eat or drink
Beer†	Beer† Once a week or more	Beer† Once every 2 weeks	Beer† Once a month or less	Beer† Would never eat or drink
Whey Drinks**	Whey Drinks** Once a week or more	Whey Drinks** Once every 2 weeks	Whey Drinks** Once a month or less	Whey Drinks** Would never eat or drink
Kvass**	Kvass** Once a week or more	Kvass** Once every 2 weeks	Kvass** Once a month or less	Kvass** Would never eat or drink
Milk-free puddings (e.g., made with coconut, almond, soy milks or chia, etc.)	Milk-free puddings (e.g., made with coconut, almond, soy milks or chia, etc.) Once a week or more	Milk-free puddings (e.g., made with coconut, almond, soy milks or chia, etc.) Once every 2 weeks	Milk-free puddings (e.g., made with coconut, almond, soy milks or chia, etc.) Once a month or less	Milk-free puddings (e.g., made with coconut, almond, soy milks or chia, etc.) Would never eat or drink
Juices (Fruit or Fruit & Vegetable)	Juices (Fruit or Fruit & Vegetable) Once a week or more	Juices (Fruit or Fruit & Vegetable) Once every 2 weeks	Juices (Fruit or Fruit & Vegetable) Once a month or less	Juices (Fruit or Fruit & Vegetable) Would never eat or drink
Kombucha/fermented tea**	Kombucha/fermented tea** Once a week or more	Kombucha/fermented tea** Once every 2 weeks	Kombucha/fermented tea** Once a month or less	Kombucha/fermented tea** Would never eat or drink

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* 23. How would you define “fermentation”?

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* 24. Which of the following statements best describes your lifestyle?

I don’t actively care about my health and wellness. TERMINATE

I try to make healthy choices and try to get as much exercise as I can.

I think about my health and wellness and try my best to avoid bad-for-me foods.

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* 25. Which of the following health and wellness areas/topics are you interested in or concerned with? Check all that apply

Managing weight

Heart health

Digestive/Gut health*

Skin

Sleep

OTHER

None

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* 1. MURRAY HILL CENTER A NATIONAL MARKET RESEARCH COMPANY HAS BEEN COMMISSIONED TO INTERVIEW PARTICIPANTS FOR AN UPCOMING PROJECT. THIS WILL BE A 2 HOUR LONG FOCUS GROUP AT AN EASY TO REACH LOCATION. IF YOU ARE INTERESTED IN THE PAID (100.00) PLEASE ANSWER ALL OF THE QUESTIONS

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* 2. What is your gender?

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* 3. Where do you live?

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* 4. What language(s) do you speak, read & write fluently?

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* 5. Do you or does anyone in your immediate family work in/as, or have they worked in the past in/as:

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* 6. What is your exact age?

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* 7. What is your age group?

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* 8. What is your marital status?

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* 9. .Who lives in your household?

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* 10. How many kids do you have living at home with you?

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* 11. .How old is/are your child(ren)?

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* 12. What is the highest level of education you have completed?

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* 13. Are you currently employed?

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* 14. Which of the following best describes your combined yearly household income?

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* 15. What is your occupation?

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* 16. What are your hobbies?

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* 17. In which of the following types of stores, if any, do you regularly shop for groceries?

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* 18. Do you, or anyone in your family, restrict any of the following foods because of allergies or special diets

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* 19. .For each of the following, please tell us if you buy it: regularly (it’s a staple), occasionally (less than once a month) or would never purchase it.

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* 20. You said that you buy ready-to-drink beverages. Which of the following do you typically buy and consume:

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* 21. You said you regularly purchase grains. Which of the following grains for you usually purchase & consume?

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* 22. How often do you personally consume the following foods and beverages, if at all? Which if any of the following would you never consider eating or drinking?

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* 23. How would you define “fermentation”?

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* 24. Which of the following statements best describes your lifestyle?

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* 25. Which of the following health and wellness areas/topics are you interested in or concerned with? Check all that apply

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* 26. Please tell us about your favorite celebrity. Who are they, and why are they your favorite?