The term “customer acquisition” refers to all direct and indirect activities used to identify, qualify, engage, and ultimately close a sale with a customer. Customer acquisition costs include all costs incurred to generate (or purchase) leads, as well as sales commission and all other overhead sales and marketing costs contributing to closing a sale. This overhead includes salaries and materials used by sales and marketing teams.

Please answer all questions truthfully and to the best of your ability. Answers will be used in aggregate and not attributed to any individual or company. Only surveys with a company name and email provided at the end will be eligible for a free report.

Question Title

* 1. What was your 2018 average customer acquisition cost for a residential solar system?

Question Title

* 2. What was your 2017 average customer acquisition cost for a residential solar system?

Question Title

* 3. To what do you attribute the change in CAC?

Question Title

* 4. How do you expect your company's residential customer acquisition cost to change in 2019?

Question Title

* 5. How many MWdc of residential solar did your company deploy in 2018?

Question Title

* 6. Which of the following customer acquisition strategies does your company employ? (Check all that apply)

Question Title

* 7. In which states/regions does your company install/sell residential solar? (Check all areas in which your company deployed more than 10 percent of own installations in 2018.)

Question Title

* 8. Can a Wood Mackenzie solar analyst contact you to discuss (off-the-record) your responses to the above questions?

Question Title

* 9. What is your contact information?

T