2019 Survey

Thank you for participating in our inaugural IICT Industry Survey. Once the data has been collected and analysed, you will receive a copy of the report, free-of-charge, via email.

The survey takes approximately 10 minutes to complete. There are no open-ended questions, with most responses being multi-choice. Your responses are confidential, and we do not collect any identifying information such as your name, email address or IP address.

The survey closes at midnight on Friday 23rd August, 2019.

To your good health,

Lawrence Taylor Ellyard, IICT Founder & CEO

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* 1. Which of the following best describes your business?

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* 2. Primarily, is your business:

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* 3. Primarily, do you supply:

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* 4. How many years have you worked in the complementary therapies industry?

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* 5. In which state or territory is your business located?

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* 6. Which best describes where your business is located?

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* 7. How many staff does your business employ?

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* 8. What ownership structure best describes your business?

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* 9. What was your yearly turnover for 2018-2019 financial year? All information provided by you remains anonymous at all time.

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* 10. Over the past year, has your net profit:

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* 11. How do you expect your business to trend in the next 12 months in relation to the following?

  Increase Remain the same Decrease
Profitability
Sales
Prices
Number of employees
Number of clients
Use of technology
Marketing costs

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* 12. On average, how much does a client spend with you in a single transaction?

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* 13. Rank from highest to lowest the following expenses? 1 being the highest expense and 5 being the lowest expense.

  1 2 3 4 5
Advertising and promotion
Wages and salaries
Rent and utilities
Insurance
Equipment

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* 14. What are the biggest issues you face in operating your business effectively? You may select more than one answer.

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* 15. What are the most important factors in running your business successfully? 1 being the 'least important' and 5 being 'very important'

  Least important 2 3 4 Very important
Offering value for money
Meeting customer expectations
Service quality
Work-life balance
Atmosphere
Cost control
Up-to-date training

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* 16. Which of the following would make the biggest difference to running your business successfully? 1 being 'not very useful' and 5 being 'extremely useful'

  Not very useful 2 3 4 Extremely useful
Digital marketing and promotion
Increased use of technology
Online appointment booking system
Greater availability of quality staff
Reduced cost of rent
Upskilling and training
Boost in the economy

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* 17. What do you believe are the biggest contributing factors that determine repeat business from a client? You may select more than one response.

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* 18. What is the #1 way clients typically find out about your business?

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* 19. Typically, where do you clients purchase your products or services?

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* 20. What are your most effective marketing/advertising channels that you currently use to generate new clients? You may select more than one response.

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* 21. How has your marketing budget changed from last year for each of the following?

  Increased Stayed the Same Decreased
Social media 
Email
Paid online advertising
Conferences and events
Direct mail
Content marketing
Website development
TV & Print advertising
Customer service technology

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* 22. How effective would you say your current marketing is for your business?

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* 23. What are the most challenging factors for marketing your business? 1 being the 'least challenging' and 5 being 'very challenging'

  Least challenging 2 3 4 Very challenging
Ecommerce / retail website
Social media marketing
Paid search e.g. Google Ads
Search engine optimisation
Email marketing
Content marketing
Mobile (apps and optimisation)

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* 24. Which of the following marketing activities do you think will be the most useful for you in coming year? 1 being 'not very useful' and 5 being 'extremely useful'

  Not very useful 2 3 4 Extremely useful
Ecommerce / retail website
Social media marketing
Paid search e.g. Google Ads
Search engine optimisation
Email marketing
Content marketing
Mobile (apps and optimisation)

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* 25. What do you believe are the top reasons why clients DO NOT return to your business?

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* 26. Finally, are there any questions you would like us to consider for the 2020 IICT Industry Survey?

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