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The modern B2B buyer wants to engage with sales late in their buyer's journey.  They want to diagnose and solve their own problems.  They don't want our traditional "interruptive" marketing methods.

If we want to engage with them earlier and earlier then we need to provide them with useful content that changes as they progress through their buyer's journey.  We also need the right content to attract them to our brand as they search for solutions.

By answering the questions below we will be able to give you feedback as to how effective your current content marketing program is in attracting and matching the needs of the modern B2B buyer - and what actions you can take to improve the returns you receive for your content marketing investment.

About you

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* 1. Email address:

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* 2. First name:

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* 3. Surname:

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* 4. Telephone number:

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* 5. Company name:

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* 6. Company website URL:

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* 7. Job title:

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* 9. Your description of your role:

Where are you based?

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* 10. Suburb / City

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* 11. State

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* 12. Country

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