Data Discovery Pre-Assessment Survey

Question Title

* Is your organization "data driven"?

100% Yes, All of our decisions are based on Data.

Relatively Yes, Different departments compile key metrics on which they make reactive decisions.

Not really, The decisions we make are based on industry trends and knowledge, they are not specific to data we collect on our own customers.

100% No, Our executives make all of their decisions on gut feel. We don't track any data to calculate metrics or KPI's.

Question Title

* Does your organization have a roadmap and strategy for incorporating analytics into daily operations and decision making?

Yes, we have both short and long term goals and objectives with a roadmap in place to meet those goals and objectives.

Somewhat, we have goals and objectives but lack a plan and timeline to meet those goals and objectives.

No, we know we want to incorporate analytics into our strategy sometime soon, but we do not know where to start or have a plan to get there.

Question Title

* Do key decision makers have access to data in a timely enough fashion to make business decisions that will have an impact?

Yes, the turnaround time on key metrics we derive from our data is quick. The data is in the hands of executives before they need it to make decisions.

Relatively yes, decisions are made based on historical data - we are not predicting behavior. Reports often take a few days to generate and executives are always playing catch up.

Not really, it takes weeks for departments to generate reports. It seems like we make decisions on data from 30 days ago and by the time we analyze the data - the next problem is arising.

Not at all, we do reporting on a monthly or quarterly basis. By the time the data is compiled, the business can't react to make a changing impact on strategy.

Question Title

* Is there one version of the truth within your organization for your data across departments?

Yes, if marketing reports sales revenue for the month it 100% matches the accounting sales revenue and customer service sales revenue number. Each department is pulling information from the same source.

No, departments track their own metrics and do not share data sources. Each department has an idea of the metrics the others track but they do not necessarily report off of the same data.

Question Title

* Is the management in your organization open to change and open to embracing new technology to increase operational efficiency and maximize revenue?

Yes, our upper management is always looking to be on the forefront of the latest and greatest in our industry. We are early adopters.

Mostly, our upper management wants to be current with the times and is open to implementing new systems and strategies as long as they have proven value.

Not really, our upper management is weary of adding technology into the mix because they don't really understand the impact and want to see many specific use cases in order to understand the value.

Absolutely not, our upper management and staff has been operating in the same way for as long as we can remember and change to our systems and processes would be met with extreme resistance.