1.Have you purchased body wash for yourself or your household in the past six months?

Yes

No

2.Which body-wash brand do you purchase most often?

Dove

Native

Old Spice

Olay

Method

Mando

Other / I do not have one usual brand

3.Where do you most often buy body wash?

Mass retailer (e.g., Target or Walmart)

Grocery store or drugstore

Online retailer

Warehouse club

Beauty or specialty retailer

Other

4.About how much do you usually spend on one bottle of body wash?

Less than $6

$6–$10

$11–$15

$16–$20

More than $20

5.How important is each attribute when you choose a body-wash brand? Select all that apply

Price

Scent

Moisturizing or skin benefits

Ingredients

Brand familiarity or trust

Packaging

Sustainability or manufacturing practices

6.Which sources of information do you use before choosing a body-wash brand? Select up to three.

Product label or ingredient list

Online customer reviews

Recommendations from friends or family

Social media content

Brand website or advertising

Store display or promotion

Healthcare or skincare professional recommendation

I usually do not look for information before buying

7.What would be most likely to make you switch from your usual body-wash brand?

Lower price or better value

Better scent

Better moisturizing or skin benefits

Ingredients that better fit my preferences

Recommendation or stronger reviews

Better availability where I shop

I am unlikely to switch brands

8.Overall, how likely are you to try a new body-wash brand within the next six months?

Very unlikely

Unlikely

Neutral

Likely

Very likely

9.What is your age range?

18–24

25–34

35–44

45–54

55–64

65 or older

Prefer not to say

10.Which gender identity best describes you?

Woman

Man

Nonbinary

Prefer to self-describe

Prefer not to say