Gourmet Deli - Target Market Survey Question Title * 1. How old are you? 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 or over Question Title * 2. What is your total annual household income? £0–£19,999 £20,000–£49,999 £50,000–£89,999 £90,000–£129,999 £130,000–£149,000 £150,000+ Prefer not to answer Question Title * 3. How regularly do you buy food? Less than twice a month Twice a month Weekly Twice a week More than twice a week Question Title * 4. Where do you typically buy food? Select all that apply Discount supermarkets (Lidl, Aldi) High-street / local supermarkets (Sainsbury's local, Tesco) Independent shops (butchers, fishmongers, greengrocers) Online Premium supermarkets (M&S, Waitrose) Farmer's Markets Question Title * 5. How much do you spend on food weekly (per person)? Under 30£ 30-49£ 50-69£ 70-89£ More than 90£ Question Title * 6. How likely are you to visit a specialised deli to buy food? Very likely Likely Unlikely Very unlikely Question Title * 7. Would you be willing to pay a premium of high-quality products? Yes No If yes, please specify which products Question Title * 8. What times of the week do you allocate to buy food? Weekdays Weekend A mix of both Question Title * 9. What times of the day do you allocate to buy food? Select all that apply Mornings During the day After-work Evenings Question Title * 10. Are you generally satisfied with the opening hours of shops in the area of East Dulwich / Camberwell? Yes No Done