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Gourmet Deli - Target Market Survey
1.
How old are you?
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 or over
2.
What is your total annual household income?
£0–£19,999
£20,000–£49,999
£50,000–£89,999
£90,000–£129,999
£130,000–£149,000
£150,000+
Prefer not to answer
3.
How regularly do you buy food?
Less than twice a month
Twice a month
Weekly
Twice a week
More than twice a week
4.
Where do you typically buy food? Select all that apply
Independent shops (butchers, fishmongers, greengrocers)
Online
High-street / local supermarkets (Sainsbury's local, Tesco)
Discount supermarkets (Lidl, Aldi)
Premium supermarkets (M&S, Waitrose)
Farmer's Markets
5.
How much do you spend on food weekly (per person)?
Under 30£
30-49£
50-69£
70-89£
More than 90£
6.
How likely are you to visit a specialised deli to buy food?
Very likely
Likely
Unlikely
Very unlikely
7.
Would you be willing to pay a premium of high-quality products?
Yes
No
If yes, please specify which products
8.
What times of the week do you allocate to buy food?
Weekdays
Weekend
A mix of both
9.
What times of the day do you allocate to buy food? Select all that apply
Mornings
During the day
After-work
Evenings
10.
Are you generally satisfied with the opening hours of shops in the area of East Dulwich / Camberwell?
Yes
No