Strategic Audience Activation for Marketers Quiz Question Title * 1. With which tool can you identify successful match rates in order to target consumers successfully? Reach & Overlap Reports Partner Management Reports Campaign Performance Reports Frequency Reports OK Question Title * 2. Once a high performing audience is defined, which report can be used to help improve performance across media partners? Campaign Performance Report Frequency Report Reach & Overlap Report OK Question Title * 3. A Marketer can utilize match rates to determine: Which audiences are not responding to their campaign Optimal execution partners and inform campaign forecasts Return on Investment (ROI) OK DONE