* 1. Please rank the following features in your rank of preference that you believe would be helpful for a bicycle safety accessory to have, to prevent/deal with accidents while riding a bicycle (1 meaning highest importance)

* 2. If you had all those features in one device, how much would you pay?

* 3. If you don’t want to have some of the features from above, would you like to have the option for a cheaper model by excluding some of the features?

* 4. If you can buy this device in either retail or online stores, which would you prefer?

* 5. In a bicycle safety accessory, please rank the following considerations to your own preference