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Capstone Project- Stationery Brand
*
What age group are you in?
(Required.)
Under 18
18-24
25-34
35-44
45-54
55-64
65+
*
Which of the following best describes your personal style or aesthetic?
(Required.)
Goth (eg. Mallgoth, Corporate Goth, Trad Goth, Gothabilly, Cyber Goth, Pastel Goth)
Alternative (eg. Streetwear, Darkwear)
Emo
Scene
Punk (inc. Steam Punk)
Grunge
Witchy
I Use to Identify With One or More of Those Aesthetics but, I Don't Anymore
Other (please specify)
*
If you work or study in a professional environment, do you feel the need to tone down your personal style?
(Required.)
A Great Deal
A Lot
A Moderate Amount
A Little
Not At All
N/A
*
Where do you usually buy stationery?
(Required.)
Typo
Kikki.K
Milligram
Smiggle
Mint My Desk
Kmart/ Target / Big W
Officeworks
Etsy
Art Supply Store
I Customise My Own
None of the above
Independent Online Stores (Please name)
*
How do you usually discover new stationery?
(Required.)
Social Media (eg. Tik Tok, Instagram, Pinterest)
I Search for it Online
While Travelling or Visiting Another Country
Markets, Conventions or Craft Fairs
Discover it Naturally While Shopping or Browsing
Australian / Japanese Stationery Awards
*
What do you mainly use stationery for?
(Required.)
Work
University / School
Creative Projects
Organisation / Planning
Other (please specify)
*
How easy is it to find stationery that matches your personal style?
(Required.)
Easy
Somewhat easy
Neither easy nor difficult
Difficult
Very difficult
*
When you find stationery that reflects your personal style, how well does it meet your expectations for both design and quality?
(Required.)
It Often Feels Novelty, Themed or 'Halloween Inspired'
It Matches My Style but, Doesn't Feel High Quality or Premium
It Looks Good but, Isn't Practical for Everyday Use / Work Environments
I Can Usually Find Pieces That Feel Both Stylish and Premium
I Rarely Find Stationery That Reflects My Style
*
When buying stationery, what matters most to you?
(Required.)
Artwork or Design
Price
Quality
Sustainability
Supporting Small Brands / Independent Artists
Functionality
Other (please specify)
*
What features or design elements would appeal to you most on stationery? (Select up to 5)
(Required.)
Dark Colour Pallettes
Metallic, Chrome, Silver or Gold Finishes
Sigils / Symbols
Hand Drawn Illustrations
Gothic Lettering / Cursive / Handwritten Typography (Lettering/Fonts)
Animal / Creature / Skeletal Themes
Unconventional Materials (eg. Engraving, Lace, Metal, Velvet, Transparent Materials)
Jewels / Gemstones
Horror or Macabre Themes
Geometric / Abstract Shapes and Patterns
Monochrome Colour Pallette
Distressed or Aged Materials / Graphics
Celestial / Astrological Themes
Unconventional Sized Stationery (eg. Massive Paperclips)
Light Colour Pallette
Graffiti / Blackletter / Stencil / Futuristic Typography (Lettering/ Fonts)
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