Sneaker Consumer Research Survey

Question Title

* How Often Do You Wear Sneakers

Almost Never

A few times per month

At least once a week

2-3 times a week

Almost Daily

Question Title

* Which Option BEST Describes Why You Choose to Wear Sneakers?

It’s fashionable

You play a sport

You want to be different

You like them

You don't wear sneakers

Work Purposes

Question Title

* Do You Consider Yourself a “Sneakerhead”?

Yes

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* What sparked your interest in Sneakers? (a life experience, specific sneaker model, etc.). Type N/A if Not Applicable.

Question Title

* What Motivates You to Buy New Sneakers?

Question Title

* When You Think Of Your Favorite Sneakers, Does it Remind You of A Person?

Yes

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* Who Do the Sneakers Remind You Of? Type N/A if Not Applicable.

Question Title

* Why? Type N/A if Not Applicable.

Question Title

* Of the Following Brands, Choose Your Top 3 Favorites.

	#1 Choice	#2 Choice	#3 Choice
Fila	Fila #1 Choice	Fila #2 Choice	Fila #3 Choice
Nike	Nike #1 Choice	Nike #2 Choice	Nike #3 Choice
New Balance	New Balance #1 Choice	New Balance #2 Choice	New Balance #3 Choice
And 1	And 1 #1 Choice	And 1 #2 Choice	And 1 #3 Choice
Reebok	Reebok #1 Choice	Reebok #2 Choice	Reebok #3 Choice
Skechers	Skechers #1 Choice	Skechers #2 Choice	Skechers #3 Choice
Adidas	Adidas #1 Choice	Adidas #2 Choice	Adidas #3 Choice
Jordan	Jordan #1 Choice	Jordan #2 Choice	Jordan #3 Choice
K-Swiss	K-Swiss #1 Choice	K-Swiss #2 Choice	K-Swiss #3 Choice

Question Title

* For the brand(s) identified in the previous questions, please rank the values of the product that is most important to you?

	Unimportant	Neutral	Very Important
Comfortability	Comfortability Unimportant	Comfortability Neutral	Comfortability Very Important
Style	Style Unimportant	Style Neutral	Style Very Important
Lifestyle (Casual Wear)	Lifestyle (Casual Wear) Unimportant	Lifestyle (Casual Wear) Neutral	Lifestyle (Casual Wear) Very Important
Quality/Durability	Quality/Durability Unimportant	Quality/Durability Neutral	Quality/Durability Very Important
Price	Price Unimportant	Price Neutral	Price Very Important
Good for Workout/ Athletic Purposes	Good for Workout/ Athletic Purposes Unimportant	Good for Workout/ Athletic Purposes Neutral	Good for Workout/ Athletic Purposes Very Important

Question Title

* Approximately, How Often Do You Purchase New Sneakers?

Once or More Every Month

Once Every 2 months

Once Every 6 Months

Once a Year

Less Than Once A Year

Question Title

* How Do You Find Out About the Latest Sneakers? (Select All That Apply)

Internet

Magazines (Non-sports related)

Magazines (Sports related)

Sporting Goods Store (In-store promotions)

Other (please specify)

Question Title

* Where Do You Usually Shop for Sneakers? (Select All That Apply)

Internet

Discount Retailers (i.e. Burlington, Marshall's, Ross)

Shopping Mall (Foot Locker, Finish Line, Champs, etc.)

Department Stores (i.e. Macy's, JCPenney, etc.)

Sporting Goods Store (i.e. Dick's)

Other (please specify)

Question Title

* Approximately, How Many Pairs of Sneaker Do You Own?

1-5

5-10

10-15

15-20

20+

Question Title

* How Much Do You Normally Spend For A Pair of Sneakers?

$0 - $49

$50 - $99

$100 - $149

$150 - $199

$200+

Question Title

* How Much Do You Spend on Sneakers Per Month?

$0 - $49

$50 - $99

$100 - $149

$150 - $199

$200 - $300

$300 - $500

$500+

Question Title

* Have You Ever Gotten Up Early/ Waited In Line to Purchase Sneakers?

Yes

Question Title

* Does "Hype" Ever Influence Your Decision to Purchase Sneakers?

Yes

Question Title

* Do You Own Any Deadstock/ Stored/ Purposely Unworn Sneakers?

Yes

Question Title

* What Does The Term "Luxury Sneaker" Mean to You?

Question Title

* List A Few Luxury Sneaker Brands (If You Can). Type N/A if not applicable.

Question Title

* Do You Own Any "Luxury Sneakers"

Yes

Question Title

* If Yes, Which Luxury Sneakers Do You Own? Type N/A if Not Applicable.

Question Title

* Would You Purchase A "Luxury Sneaker"?

Yes

Question Title

* How Much Would You Be Willing to Pay for Premium/Luxury Sneakers?

$0 - $49

$50 - $99

$100 - $149

$150 - $199

$200 - $400

$500+

Question Title

* Why?

Question Title

* What is the HIGHEST Price You Would Be Willing To Pay for Premium/Luxury Sneakers?

Question Title

* Are There Any Negative Aspects to Being A Sneakerhead? (Select All that Apply)

Takes up a lot of my time

I get sad when I don't get the kicks I want

I spend money on shoes that I could be spending on other things

I've bought sneakers I couldn't really afford to buy

People misrepresent Sneakerhead culture

There are no negatives to being a Sneakerhead!

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* Age

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* Gender

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* Ethnicity

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* How Often Do You Wear Sneakers

Question Title

* Which Option BEST Describes Why You Choose to Wear Sneakers?

Question Title

* Do You Consider Yourself a “Sneakerhead”?

Question Title

* What sparked your interest in Sneakers? (a life experience, specific sneaker model, etc.). Type N/A if Not Applicable.

Question Title

* What Motivates You to Buy New Sneakers?

Question Title

* When You Think Of Your Favorite Sneakers, Does it Remind You of A Person?

Question Title

* Who Do the Sneakers Remind You Of? Type N/A if Not Applicable.

Question Title

* Why? Type N/A if Not Applicable.

Question Title

* Of the Following Brands, Choose Your Top 3 Favorites.

Question Title

* For the brand(s) identified in the previous questions, please rank the values of the product that is most important to you?

Question Title

* Approximately, How Often Do You Purchase New Sneakers?

Question Title

* How Do You Find Out About the Latest Sneakers? (Select All That Apply)

Question Title

* Where Do You Usually Shop for Sneakers? (Select All That Apply)

Question Title

* Approximately, How Many Pairs of Sneaker Do You Own?

Question Title

* How Much Do You Normally Spend For A Pair of Sneakers?

Question Title

* How Much Do You Spend on Sneakers Per Month?

Question Title

* Have You Ever Gotten Up Early/ Waited In Line to Purchase Sneakers?

Question Title

* Does "Hype" Ever Influence Your Decision to Purchase Sneakers?

Question Title

* Do You Own Any Deadstock/ Stored/ Purposely Unworn Sneakers?

Question Title

* What Does The Term "Luxury Sneaker" Mean to You?

Question Title

* List A Few Luxury Sneaker Brands (If You Can). Type N/A if not applicable.

Question Title

* Do You Own Any "Luxury Sneakers"

Question Title

* If Yes, Which Luxury Sneakers Do You Own? Type N/A if Not Applicable.

Question Title

* Would You Purchase A "Luxury Sneaker"?

Question Title

* How Much Would You Be Willing to Pay for Premium/Luxury Sneakers?

Question Title

* Why?

Question Title

* What is the HIGHEST Price You Would Be Willing To Pay for Premium/Luxury Sneakers?

Question Title

* Are There Any Negative Aspects to Being A Sneakerhead? (Select All that Apply)