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CalFlowers Industry Survey: Mother’s Day 2026
Help us understand how Mother’s Day 2026 performed across the floral supply chain and identify opportunities to grow future holiday sales.
Time to complete: 3–5 minutes
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1.
Your business type
(Required.)
Grower
Wholesaler
Retail Florist
Event / Wedding Florist
Other
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2.
Overall performance compared to Mother’s Day 2025, your sales were:
(Required.)
Significantly higher (+10% or more)
Slightly higher (+1–10%)
About the same
Slightly lower (-1–10%)
Significantly lower (-10% or more)
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3.
When did the majority of your Mother’s Day orders come in?
(Required.)
2+ weeks in advance
1–2 weeks in advance
Week of Mother’s Day
Last 2–3 days
Mostly last-minute (1–2 days before)
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4.
How would you rate product availability this year?
(Required.)
Excellent – no shortages
Good – minor gaps
Fair – noticeable shortages
Poor – major challenges sourcing product
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5.
Did weather conditions impact your Mother’s Day sales or operations?
(Required.)
No impact
Yes – increased demand
Yes – decreased demand
Yes – caused operational/logistics challenges
Not sure
Share your insights
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6.
Compared to last year, your margins were:
(Required.)
Higher
About the same
Lower
Share your insights
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7.
Top-selling categories (Select up to 3)
(Required.)
Roses
Garden Roses
Tulips
Lilies
Ranunculus
Peonies
Mixed Bouquets
American Grown Seasonal Flowers
Plants
Other
8.
Did you see increased demand for American Grown flowers?
Yes – significantly higher
Yes – somewhat higher
No change
Decreased
Not sure / not applicable
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9.
How did shipping/logistics perform?
(Required.)
Excellent – smooth delivery
Good – minor delays
Challenging – some disruptions
Poor – major issues
Share your insights
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10.
Did staffing impact your ability to meet demand?
(Required.)
No issues
Minor challenges
Moderate challenges
Significant labor shortages
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11.
What stood out most this year? (Select all that apply)
(Required.)
Higher spending per order
More price-sensitive customers
More last-minute buying
Increased online ordering
Demand for premium/luxury flowers
Demand for value/budget options
Other (please specify)
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12.
What was your biggest challenge this Mother’s Day?
(Required.)
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13.
What was your biggest opportunity for growth?
(Required.)
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14.
What would help you grow your Mother’s Day business next year? (Select all that apply)
(Required.)
Better industry marketing (consumer demand)
Improved logistics/shipping
More consistent supply
Better pricing stability
Tools for pre-booking orders
All of the above
Other
Thank you for sharing your experience. Your feedback is invaluable as we continue working to strengthen and support the floral industry.