Welcome and Thank You for participating in our survey.

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This survey is for you if you have visited in the past or are currently a visitor on Florida Rd.  

If you are a local please complete our Visitors survey at  https://www.surveymonkey.com/r/MyFloridaRd-Locals

Why is there a Survey about Florida RD?
  • This survey is part of a Place-making and Brand DNA process that is currently underway in Florida Rd, Durban.
  • This project is funded by Ethekwini Municipality’s Economic Development and Tourism Departments in partnership with the Florida Rd Urban Improvement Precinct (UIP) (Est 2013), who have formed the Florida Rd Brand Committee to execute the project.
  • Shift Brand and Strategy consultants have been appointed to conduct the brand and place-making process on behalf of the committee.
What is the Focus of this project?
  • The focus of the Place-making and Brand DNA project is to uncover the unique characteristics of this key destination within the City of Durban, which will help determine its future development path.
  • It will highlight key Florida Rd issues that need to be addressed in order for the road to reach its full business and tourism potential.
  • This is a multi-stakeholder process and will take place over a number of months, the individual and group engagements together with survey findings will assist in forming a foundation around Florida Rd’s current and future positioning and the interventions needed.
What will happen to my inputs?
  • Input received from the surveys and engagements will be taken up by Ethekwini Municipality’s Economic Development and Tourism Departments and the Florida Rd UIP and included into the strategy for investment in development and place-marketing. This strategy and identified focus areas will be made clearer as the project findings are tabled.
  • These reports will be made public for further comments and engagement over the months to come.
Your inputs and information into this survey will be treated as confidential. We will only use the contact details provided for the lucky draw winners.

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* 1. Please enter your details below to begin the survey. 

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* 2. Gender

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* 5. I believe that Florida Rd has a poor image ....

  Strongly Disagree Disagree Undecided Agree Strongly Agree
In the Media
In the minds of Durbanites that don't live in the neighbourhood

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* 6. How often do you visit Florida Rd?

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* 7. Why do you visit Florida Rd? You can select more than one. 

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* 8. When you visit Florida Rd who do you usually go with ?...

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* 9. What time of day do you usually visit Florida Rd? Select from the categories. You can choose more than one.

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* 10. Apart from food, beverages and petrol, have you ever bought anything on Florida Rd?

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* 11. What mode of transport do you use most often to get to Florida Rd?

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* 12. Rate you experience of Florida Rd in these areas.

  Very Poor Poor Acceptable Good Very Good
Overall appearance of the place
Vibe of the place. This relates to the energy of the place.
Parking
Cleanliness
Variety of restaurants
Variety of entertainment
Variety of shopping

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* 13. Rate the degree to which you agree or disagree with the following statement. I need to have heightened awareness of my surroundings when I am walking on Florida Rd.

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* 14. What type of events would you prefer more of? You can select more than one.

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* 15. What additional food and hospitality would you like to see in Florida Rd? You can select more than one.

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* 17. What words have you most often heard visitors use to describe Florida Rd?

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* 18. How likely is it that you would recommend Florida Rd to a friend or colleague?

Not at all likely
Extremely likely

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* 19. What could Florida Rd provide you with that would make you visit more regularly?

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* 20.  I believe Florida Rd has an important place in Durban's tourist offering

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* 21. Which of these words do you link to Florida Rd? You can select more than one.

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* 22. Do you have any skills or resources that you can provide to the future development of the Road. Please provide some details below?

Thank you for taking this survey. Your inputs are important to us.

Click the Done button and your survey will be sent to us.
You will be directed to a survey monkey page that says - completed. 

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