Welcome and Thank You for participating in our survey.

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This survey is for you if are staying in accommodation in and around Florida Rd.  

Why is there a Survey about Florida Rd?
  • This survey is part of a Place-making and Brand DNA process that is currently underway in Florida Rd, Durban.
  • The focus of the project is to uncover the unique characteristics of this key destination within the City of Durban, which will help determine its future development path.
  • It will highlight key Florida Rd issues that need to be addressed in order for the road to reach its full business and tourism potential. Survey findings will assist in forming a foundation around Florida Rd’s current and future positioning and the interventions needed.
  • This project is funded by Ethekwini Municipality’s Economic Development and Tourism Departments in partnership with the Florida Rd Urban Improvement Precinct (UIP) (Est 2013), who have formed the Florida Rd Brand Committee to execute the project.
  • Shift Brand and Strategy consultants have been appointed to conduct the brand and place-making process on behalf of the committee.
Your inputs and information into this survey will be treated as confidential. We will only use the contact details provided for the lucky draw winners.

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* 1. Please enter your details below to begin the survey. 

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* 2. Gender

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* 3. Your age is?

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* 4. How often have you stayed in Durban?

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* 5. How often have you stayed in Florida Rd in Durban?

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* 6. How many nights did you stay in Florida Rd on this occasion?

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* 7. Which of the following, if any, prompted you to stay in Florida Rd? You can select more than one.

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* 8. How often do you visit Florida Rd?

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* 9. Apart from food, beverages and petrol, have you ever bought anything on Florida Rd?

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* 10. What additional local services would you like to see on Florida Rd?

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* 11. Over and above the time spent at your accommodation, how much time do you spend doing other activities on Florida Rd, for example eating out, shopping, sight seeing?

  5-15 mins 15-60 mins 1-2 hrs 2 hrs plus Don't go out
Shopping
Eating out in the day
Eating out in the evening
Sightseeing
Banking
Nightlife

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* 12. What mode of transport do you use most often to get to Florida Rd?

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* 13. Rate your experiences of Florida Rd

  Very Poor Poor Acceptable Good Very Good
Overall appearance of the place
Vibe of the place. This relates to the energy of the place.
Parking
Cleanliness
Variety of restaurants
Variety of entertainment
Variety of shopping

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* 14. Rate the degree to which you agree or disagree with the following statement. I need to have heightened awareness of my surroundings when i am walking in Florida Rd.

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* 15. What additional food and hospitality would you like to see in Florida Rd? You can select more than one.

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* 16. What type of events would you prefer more of? You can select more than one.

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* 17. What age group do you think Florida Rd is currently best suited for?

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* 18. What words have you most often heard visitors use to describe Florida Rd?

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* 19. How likely is it that you would recommend Florida Rd to a friend or colleague?

Not at all likely
Extremely likely

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* 20.  I believe Florida Rd has an important place in Durban's tourist offering

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* 21. Which of these words do you associate with Florida Rd? You can select more than one.

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* 22. What could Florida Rd provide you with that would make you visit more regularly?

Thank you for taking this survey. Your inputs are important to us.

Click the Done button and your survey will be sent to us.
You will be directed to a survey monkey page that says - completed. 


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