Millburn-Short Hills Consumer Survey

Thank you for taking the time to provide input to the Millburn-Short Hills business community!

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* 1. Please select the appropriate answer:

I am a resident of Millburn

I am a resident of Short Hills

I am a resident in a neighboring town

If you selected, 'I am a resident in a neighboring town" please identify the town:

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* 2. Please select all that apply:

I am under 18 years old.

I own a home

I rent my residence

I have children under the age of 18 in my household

My age is 18-35

My age is 36-50

My age is 51-65

I am over 65 years of age

My household income is under 100K per year

My household income is 100K to 250K per year

My household income is over 250K per year

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* 3. How often do you shop in:

	Never	Occasionally	Often	Always
Downtown Millburn	Downtown Millburn Never	Downtown Millburn Occasionally	Downtown Millburn Often	Downtown Millburn Always
Short Hills	Short Hills Never	Short Hills Occasionally	Short Hills Often	Short Hills Always
Upper Millburn Avenue Businesses	Upper Millburn Avenue Businesses Never	Upper Millburn Avenue Businesses Occasionally	Upper Millburn Avenue Businesses Often	Upper Millburn Avenue Businesses Always
Morris Avenue Businesses	Morris Avenue Businesses Never	Morris Avenue Businesses Occasionally	Morris Avenue Businesses Often	Morris Avenue Businesses Always
The Mall at Short Hills	The Mall at Short Hills Never	The Mall at Short Hills Occasionally	The Mall at Short Hills Often	The Mall at Short Hills Always

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* 4. What retail businesses do you frequent most often in Millburn-Short Hills?

Retail 1:

Retail 2:

Retail 3:

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* 5. What are the top restaurants you frequent in Millburn-Short Hills?

Restaurant 1:

Restaurant 2:

Restaurant 3:

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* 6. How often do you frequent the following businesses in Millburn-Short Hills?

	Never	Occasionally	Often	Always
Restaurants	Restaurants Never	Restaurants Occasionally	Restaurants Often	Restaurants Always
Retail (Clothing)	Retail (Clothing) Never	Retail (Clothing) Occasionally	Retail (Clothing) Often	Retail (Clothing) Always
Banking	Banking Never	Banking Occasionally	Banking Often	Banking Always
Retail (Jewelry)	Retail (Jewelry) Never	Retail (Jewelry) Occasionally	Retail (Jewelry) Often	Retail (Jewelry) Always
Hair and/or Nails	Hair and/or Nails Never	Hair and/or Nails Occasionally	Hair and/or Nails Often	Hair and/or Nails Always
Retail (Gifts)	Retail (Gifts) Never	Retail (Gifts) Occasionally	Retail (Gifts) Often	Retail (Gifts) Always
Entertainment (Movie Theater, Paper Mill, etc.)	Entertainment (Movie Theater, Paper Mill, etc.) Never	Entertainment (Movie Theater, Paper Mill, etc.) Occasionally	Entertainment (Movie Theater, Paper Mill, etc.) Often	Entertainment (Movie Theater, Paper Mill, etc.) Always
Retail (High End)	Retail (High End) Never	Retail (High End) Occasionally	Retail (High End) Often	Retail (High End) Always
Services (Law Firms, Travel, Tax Prep, Printing, Photo etc.)	Services (Law Firms, Travel, Tax Prep, Printing, Photo etc.) Never	Services (Law Firms, Travel, Tax Prep, Printing, Photo etc.) Occasionally	Services (Law Firms, Travel, Tax Prep, Printing, Photo etc.) Often	Services (Law Firms, Travel, Tax Prep, Printing, Photo etc.) Always
Retail (Specialty)	Retail (Specialty) Never	Retail (Specialty) Occasionally	Retail (Specialty) Often	Retail (Specialty) Always
Florists	Florists Never	Florists Occasionally	Florists Often	Florists Always
Retail (Discount)	Retail (Discount) Never	Retail (Discount) Occasionally	Retail (Discount) Often	Retail (Discount) Always
Other	Other Never	Other Occasionally	Other Often	Other Always

Please specify other types of business you frequent in Millburn-Short Hills:

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* 7. What types of business would you like to see more of in Millburn-Short Hills? Please select all that apply:

Restaurants

Retail (Clothing)

Banking

Retail (Jewelry)

Hair and/or Nails

Retail (Gifts)

Entertainment (Movie Theater, Paper Mill, ect.)

Retail (High End)

Services (Law Firms, Travel, Tax Prep, Printing)

Retail (Specialty)

Florists

Retail (Discount)

Coffee Shops

Retail Chains (Mall Stores, National Chains, Name Brands)

Other

Please specify other types of business you would like to see in Millburn-Short Hills:

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* 8. Please identify on a scale of one to seven the challenges you face when shopping, dining or conducting business in Millburn-Short Hills:

	Not a Challenge 1	2	3	4	A Great Challenge 5
Parking	Parking Not a Challenge 1	Parking 2	Parking 3	Parking 4	Parking A Great Challenge 5
Pedestrian accessibility/safety (Walking through town)	Pedestrian accessibility/safety (Walking through town) Not a Challenge 1	Pedestrian accessibility/safety (Walking through town) 2	Pedestrian accessibility/safety (Walking through town) 3	Pedestrian accessibility/safety (Walking through town) 4	Pedestrian accessibility/safety (Walking through town) A Great Challenge 5
Pricing	Pricing Not a Challenge 1	Pricing 2	Pricing 3	Pricing 4	Pricing A Great Challenge 5
Lack of customer service	Lack of customer service Not a Challenge 1	Lack of customer service 2	Lack of customer service 3	Lack of customer service 4	Lack of customer service A Great Challenge 5
Store hours	Store hours Not a Challenge 1	Store hours 2	Store hours 3	Store hours 4	Store hours A Great Challenge 5
Traffic	Traffic Not a Challenge 1	Traffic 2	Traffic 3	Traffic 4	Traffic A Great Challenge 5

Please specify other challenges you face when shopping, dining or conducting business in Millburn-Short Hills:

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* 9. How important are the following factors when you are choosing a business:

	Not Important	Important	Very Important
Pricing	Pricing Not Important	Pricing Important	Pricing Very Important
Value	Value Not Important	Value Important	Value Very Important
Location	Location Not Important	Location Important	Location Very Important
Easy parking	Easy parking Not Important	Easy parking Important	Easy parking Very Important
Name recognition	Name recognition Not Important	Name recognition Important	Name recognition Very Important
Referral	Referral Not Important	Referral Important	Referral Very Important
Convenience	Convenience Not Important	Convenience Important	Convenience Very Important
Store hours	Store hours Not Important	Store hours Important	Store hours Very Important
Variety of goods/services	Variety of goods/services Not Important	Variety of goods/services Important	Variety of goods/services Very Important
Sales	Sales Not Important	Sales Important	Sales Very Important
Promotions	Promotions Not Important	Promotions Important	Promotions Very Important
Personal relationship with retailer	Personal relationship with retailer Not Important	Personal relationship with retailer Important	Personal relationship with retailer Very Important

What other factors influence your choice of businesses?

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* 10. When making decisions on where to shop or dine, choosing entertainment and conducting business I look for:

Please select all that apply:

Facebook

Other social media

Newspaper ads

Radio commercials

Television commercials

Coupons

Email promotions

Store signage

Mailings

Reputation of the business

Endorsement, referral or word-of-mouth

Website

Please specifically identify what assists you in making your spending choices: (What newspapers do you read? What stations do you watch/listen to? What websites do you visit? Do you use ValuePak coupons? etc.)

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* 11. In which communities do you shop or dine?

Please select all the apply:

Chatham

Madison

Maplewood

South Orange

Montclair

Springfield

Westfield

Summit

Livingston

Union

Morristown

Cranford

I only shop in Millburn-Short Hills

If you choose to shop in these other communities, why?

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* 12. On a scale of one to four, please rate the effectiveness of the following Millburn-Short Hills initiatives: (If you are unaware of or have not used the following, please choose N/A.)

	1 Not Effective	2 Somewhat Effective	3 Effective	4 Very Effective	N/A
Social media promotions (Facebook/Twitter/Instagram)	Social media promotions (Facebook/Twitter/Instagram) 1 Not Effective	Social media promotions (Facebook/Twitter/Instagram) 2 Somewhat Effective	Social media promotions (Facebook/Twitter/Instagram) 3 Effective	Social media promotions (Facebook/Twitter/Instagram) 4 Very Effective	Social media promotions (Facebook/Twitter/Instagram) N/A
Website: The Township of Millburn	Website: The Township of Millburn 1 Not Effective	Website: The Township of Millburn 2 Somewhat Effective	Website: The Township of Millburn 3 Effective	Website: The Township of Millburn 4 Very Effective	Website: The Township of Millburn N/A
Website: The Downtown Millburn Development Alliance	Website: The Downtown Millburn Development Alliance 1 Not Effective	Website: The Downtown Millburn Development Alliance 2 Somewhat Effective	Website: The Downtown Millburn Development Alliance 3 Effective	Website: The Downtown Millburn Development Alliance 4 Very Effective	Website: The Downtown Millburn Development Alliance N/A
Website: The Millburn-Short Hills Chamber of Commerce	Website: The Millburn-Short Hills Chamber of Commerce 1 Not Effective	Website: The Millburn-Short Hills Chamber of Commerce 2 Somewhat Effective	Website: The Millburn-Short Hills Chamber of Commerce 3 Effective	Website: The Millburn-Short Hills Chamber of Commerce 4 Very Effective	Website: The Millburn-Short Hills Chamber of Commerce N/A
The Dining and Shopping Guide	The Dining and Shopping Guide 1 Not Effective	The Dining and Shopping Guide 2 Somewhat Effective	The Dining and Shopping Guide 3 Effective	The Dining and Shopping Guide 4 Very Effective	The Dining and Shopping Guide N/A
Townscape Business Directory	Townscape Business Directory 1 Not Effective	Townscape Business Directory 2 Somewhat Effective	Townscape Business Directory 3 Effective	Townscape Business Directory 4 Very Effective	Townscape Business Directory N/A
Street Fairs	Street Fairs 1 Not Effective	Street Fairs 2 Somewhat Effective	Street Fairs 3 Effective	Street Fairs 4 Very Effective	Street Fairs N/A
Parades	Parades 1 Not Effective	Parades 2 Somewhat Effective	Parades 3 Effective	Parades 4 Very Effective	Parades N/A
Community Events (races, art shows, car shows, concerts, etc.)	Community Events (races, art shows, car shows, concerts, etc.) 1 Not Effective	Community Events (races, art shows, car shows, concerts, etc.) 2 Somewhat Effective	Community Events (races, art shows, car shows, concerts, etc.) 3 Effective	Community Events (races, art shows, car shows, concerts, etc.) 4 Very Effective	Community Events (races, art shows, car shows, concerts, etc.) N/A
Downtown Beautification (Potted plants, holiday decor, etc.)	Downtown Beautification (Potted plants, holiday decor, etc.) 1 Not Effective	Downtown Beautification (Potted plants, holiday decor, etc.) 2 Somewhat Effective	Downtown Beautification (Potted plants, holiday decor, etc.) 3 Effective	Downtown Beautification (Potted plants, holiday decor, etc.) 4 Very Effective	Downtown Beautification (Potted plants, holiday decor, etc.) N/A
Inserts in "The Item" promoting Millburn-Short Hills businesses	Inserts in "The Item" promoting Millburn-Short Hills businesses 1 Not Effective	Inserts in "The Item" promoting Millburn-Short Hills businesses 2 Somewhat Effective	Inserts in "The Item" promoting Millburn-Short Hills businesses 3 Effective	Inserts in "The Item" promoting Millburn-Short Hills businesses 4 Very Effective	Inserts in "The Item" promoting Millburn-Short Hills businesses N/A
Town signage / kiosks	Town signage / kiosks 1 Not Effective	Town signage / kiosks 2 Somewhat Effective	Town signage / kiosks 3 Effective	Town signage / kiosks 4 Very Effective	Town signage / kiosks N/A
Store signage	Store signage 1 Not Effective	Store signage 2 Somewhat Effective	Store signage 3 Effective	Store signage 4 Very Effective	Store signage N/A

Do you have any suggestions on marketing (branding) Millburn-Short Hills?

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* 1. Please select the appropriate answer:

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* 2. Please select all that apply:

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* 3. How often do you shop in:

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* 4. What retail businesses do you frequent most often in Millburn-Short Hills?

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* 5. What are the top restaurants you frequent in Millburn-Short Hills?

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* 6. How often do you frequent the following businesses in Millburn-Short Hills?

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* 7. What types of business would you like to see more of in Millburn-Short Hills? Please select all that apply:

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* 8. Please identify on a scale of one to seven the challenges you face when shopping, dining or conducting business in Millburn-Short Hills:

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* 9. How important are the following factors when you are choosing a business:

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* 10. When making decisions on where to shop or dine, choosing entertainment and conducting business I look for: Please select all that apply:

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* 11. In which communities do you shop or dine?Please select all the apply:

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* 12. On a scale of one to four, please rate the effectiveness of the following Millburn-Short Hills initiatives: (If you are unaware of or have not used the following, please choose N/A.)

* 10. When making decisions on where to shop or dine, choosing entertainment and conducting business I look for:

Please select all that apply:

* 11. In which communities do you shop or dine?

Please select all the apply: