The JA Company Program Microsoft host-site will be held on Wednesday afternoons during the months of October through March. Engaging activities and successful adult role models will lead students through a program in order to start, manage and liquidate their own small business. Students will brainstorm product/service ideas, organize themselves into leadership teams, capitalize their venture and utilize marketing strategies to find and sell to their target market. Lastly, students will complete a final business report in order to potentially be invited to the National Student Leadership Summit. This is a 4-day experience for the top 15 student-led JA Companies from all over the United States to attend and compete for scholarships and other prizes.