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* 1. To receive an email copy of the full survey results, please enter your email below

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* 2. What type of job position do you have?

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* 3. Typically, what is your advertising objective? 

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* 4. What is annual advertising spend of your company/agency?

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* 5. Which advertising vertical are you in? (select all that apply)

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* 6. How did these traditional ad channels change for you in 2019?

  NA (not applicable) Up more than 5% Up 1-5% Flat Down 1-5% Down 6-10% Down More than 10%
TV (traditional/linear)
Newspapers
Magazines
Radio
Out of Home/Outdoor

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* 7. How would you rank the ROI of these traditional channels?

  NA (not applicable) High Above Average Average Below Average Low
TV (traditional/linear)
Newspapers
Magazines
Radio
Out of Home/Outdoor

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* 8. On average, how much did your total advertising spend (traditional + digital) change in 2019 and what is your outlook for 2020?

  Up More than 20% Up 11-20% Up 6-10% Up 1-5% 0% Down 1-10% Down More than 10% Not Sure
2019
2020 Outlook

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* 9. What % of your advertising/marketing budget is spent online or digital channels?

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* 10. On average, how much did your Digital/Online advertising spend change in 2019 and what is your expectation for 2020?

  NA Up More than 20% Up 11-20% Up 6-10% Up 1-5% Flat Down 1-10% Down More than 10%
2019
2020

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* 11. Approximately what % of your Online ad spend is spent on various digital channels? (should add to ~100%)

  NA 0% 1-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100%
Search
Display
Video (ex social)
Social
Other

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* 12. How did your spending on each of the various digital channels change in 2019?

  NA Up 30% or more Up 21-30% Up 11-20% Up 6-10% Up 1-5% Flat Down 1-5% Down 5-10% Down 10% or more
Search
Display
Video (ex social)
Social

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* 13. How do you expect your spending on each of the various digital channels to change in 2020?

  NA Up 30% or more Up 21-30% Up 11-20% Up 6-10% Up 1-5% Flat Down 1-5% Down 5-10% Down 10% or more
Search
Display
Video (ex social)
Social

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* 14. How would you rank the ROI of these various sites/apps?

  NA High Above Average Average Below Average Low
Facebook (core)
Google Search
Instagram
Twitter
Snapchat
Pinterest
YouTube
Amazon Ads
Programmatic Spend (i.e. through DSP)
OTT/CTV Inventory

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* 15. How did your ad spend change for the following sites in 2019?

  NA 50% Plus 30-50% 20-30% 10-20% 1-10% Flat Down 1-10% Down 10% or more
Google Search
Facebook (core)
Instagram
Twitter
Snapchat
YouTube
Amazon
Pinterest
Programmatic Display/Video (through DSP)
OTT/Connected TV Inventory

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* 16. How do you expect to change ad spend for the following sites in 2020?

  NA 50% Plus 30-50% 20-30% 10-20% 1-10% Flat Down 1-10% Down 10% or more
Google Search
Facebook (core)
Instagram
Twitter
Snapchat
YouTube
Amazon
TikTok
Pinterest
Programmatic Display/Video (through DSP)
OTT/Connected TV Inventory

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* 17. How is your social ad budget divided today (should add to ~100%)

  NA 0% 1-5% 6-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100%
Facebook (Core)
Instagram
Twitter
Snapchat
Pinterest