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* 1. To receive an email copy of the full survey results, please enter your email below

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* 2. What type of job position do you have?

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* 3. Typically, what is your advertising objective? 

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* 4. What is annual advertising spend of your company/agency?

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* 5. Which advertising vertical are you in? (select all that apply)

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* 6. How did these traditional ad channels change for you in 2019?

  NA (not applicable) Up more than 5% Up 1-5% Flat Down 1-5% Down 6-10% Down More than 10%
TV (traditional/linear)
Newspapers
Magazines
Radio
Out of Home/Outdoor

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* 7. How would you rank the ROI of these traditional channels?

  NA (not applicable) High Above Average Average Below Average Low
TV (traditional/linear)
Newspapers
Magazines
Radio
Out of Home/Outdoor

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* 8. On average, how much did your total advertising spend (traditional + digital) change in 2019 and what is your outlook for 2020?

  Up More than 20% Up 11-20% Up 6-10% Up 1-5% 0% Down 1-10% Down More than 10% Not Sure
2019
2020 Outlook

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* 9. What % of your advertising/marketing budget is spent online or digital channels?

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* 10. On average, how much did your Digital/Online advertising spend change in 2019 and what is your expectation for 2020?

  NA Up More than 20% Up 11-20% Up 6-10% Up 1-5% Flat Down 1-10% Down More than 10%
2019
2020

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* 11. Approximately what % of your Online ad spend is spent on various digital channels? (should add to ~100%)

  NA 0% 1-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100%
Search
Display
Video (ex social)
Social
Other

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* 12. How did your spending on each of the various digital channels change in 2019?

  NA Up 30% or more Up 21-30% Up 11-20% Up 6-10% Up 1-5% Flat Down 1-5% Down 5-10% Down 10% or more
Search
Display
Video (ex social)
Social

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* 13. How do you expect your spending on each of the various digital channels to change in 2020?

  NA Up 30% or more Up 21-30% Up 11-20% Up 6-10% Up 1-5% Flat Down 1-5% Down 5-10% Down 10% or more
Search
Display
Video (ex social)
Social

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* 14. How would you rank the ROI of these various sites/apps?

  NA High Above Average Average Below Average Low
Facebook (core)
Google Search
Instagram
Twitter
Snapchat
Pinterest
YouTube
Amazon Ads
Programmatic Spend (i.e. through DSP)
OTT/CTV Inventory

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* 15. How did your ad spend change for the following sites in 2019?

  NA 50% Plus 30-50% 20-30% 10-20% 1-10% Flat Down 1-10% Down 10% or more
Google Search
Facebook (core)
Instagram
Twitter
Snapchat
YouTube
Amazon
Pinterest
Programmatic Display/Video (through DSP)
OTT/Connected TV Inventory

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* 16. How do you expect to change ad spend for the following sites in 2020?

  NA 50% Plus 30-50% 20-30% 10-20% 1-10% Flat Down 1-10% Down 10% or more
Google Search
Facebook (core)
Instagram
Twitter
Snapchat
YouTube
Amazon
TikTok
Pinterest
Programmatic Display/Video (through DSP)
OTT/Connected TV Inventory

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* 17. How is your social ad budget divided today (should add to ~100%)

  NA 0% 1-5% 6-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100%
Facebook (Core)
Instagram
Twitter
Snapchat
Pinterest
Other

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* 18. How is your digital video ad budget divided today (should add to ~100%)

  NA 0% 1-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100%
YouTube
Videos on Social Sites
OTT/CTV Videos (e.g. Hulu, Roku)
Other publisher sites

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* 19. Approximately what % of your Online ad spend is Mobile

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* 20. What % of your display advertising (ex social) is through programmatic (e.g. DSPs)?

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* 21. For advertising on Amazon retail site, where are budgets coming from?

  NA Big Source of Amazon Ad Shift Medium Size Source Low Sized Source
Incremental Budgets
Trade Marketing
Search (e.g. Google)
Paid Social
Traditional Advertising
Online Display Advertising

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* 22. If your ability to target users due to cookie restrictions is limited, what impact do you think this would have on your spend on the various platforms?

  NA No Impact  Little Impact Modest Impact Big Impact
Google Search
YouTube
Facebook Core
Instagram
Twitter
Snapchat
Programmatic Display (e.g. through DSP)
OTT/CTV Advertising

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* 23. How would you rate the measurement/reporting tools of the various platforms?

  NA High Above Average Average Below Average Low
Google Search
YouTube
Facebook Core
Instagram
Twitter
Snapchat
Pinterest
Programmatic Display (e.g. through DSP)
OTT/CTV Advertising
Linear TV

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* 24. Do you think Google or Facebook should be broken up by regulatory authorities?

  Yes No No Opinion
Google
Facebook

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* 25. Which Demand Side Platforms are you most likely to use over the next 12 months?

  NA Very Likely  Somewhat Likely Not Likely
Google DV360 (formerly DoubleClick)
TheTradeDesk
Amazon Advertising
Adobe Advertising Cloud
MediaMath
DataXu
AppNexus
Oath

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* 26. What is your preferred Demand Side Platform?

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* 27. Please explain why you chose your preferred DSP?

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* 28. What are your current thoughts on Google Search?

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* 29. What are your current thoughts on advertising on YouTube? 

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* 30. What are your current thoughts on advertising on core Facebook?

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* 31. What are your current thoughts on advertising on Instagram?

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* 32. What are your current thoughts on advertising on Twitter?

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* 33. What are your current thoughts on advertising on Snapchat?

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* 34. What are your current thoughts on advertising on Pinterest?

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* 35. What are your current thoughts on advertising on TikTok? 

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* 36. What are your current thoughts on advertising using Programmatic Display though a DSP?

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* 37. What are your current thoughts on The Trade Desk?

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* 38. What are your current thoughts on LiveRamp? 

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* 39. What are your current thoughts on advertising on OTT/Connected TV inventory?

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* 40. What are your current thoughts on advertising on Linear TV?

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* 41. What are your current thoughts on advertising on Linear TV?

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* 42. What advertising trends/themes are you most excited about for 2020?

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* 43. What do you think are the biggest potential risks to ad spending budgets in 2020?

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* 44. Which AdTech companies do you think are most innovative or differentiated today?  

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