1.To receive an email copy of the full survey results, please enter your email below

2.What type of job position do you have?

Ad agency

Work at AdTech/MarTech company

In house advertising/marketing

Advertising/Marketing Consultant

Work at an Online Publisher

Other (please specify)

3.Typically, what is your advertising objective? 

Brand Awareness

Direct Response

Both Brand Awareness & Direct Response

NA

4.What is annual advertising spend of your company/agency?

Under $1M

$1M - $5M

$5M-20M

$20-$50M

$50-100M

$100M-$500M

$500M-$1B

Over $1B

Not Sure

NA or prefer not to answer

5.Which advertising vertical are you in? (select all that apply)

Retail/eCommerce

Auto

Finance

Travel

Health

Media

Telecom

Food and Beverage

Various

Other (please specify)

6.How did these traditional ad channels change for you in 2019?

NA (not applicable)

Up more than 5%

Up 1-5%

Flat

Down 1-5%

Down 6-10%

Down More than 10%

TV (traditional/linear)

NA (not applicable)

Up more than 5%

Up 1-5%

Flat

Down 1-5%

Down 6-10%

Down More than 10%

Newspapers

NA (not applicable)

Up more than 5%

Up 1-5%

Flat

Down 1-5%

Down 6-10%

Down More than 10%

Magazines

NA (not applicable)

Up more than 5%

Up 1-5%

Flat

Down 1-5%

Down 6-10%

Down More than 10%

Radio

NA (not applicable)

Up more than 5%

Up 1-5%

Flat

Down 1-5%

Down 6-10%

Down More than 10%

Out of Home/Outdoor

NA (not applicable)

Up more than 5%

Up 1-5%

Flat

Down 1-5%

Down 6-10%

Down More than 10%

7.How would you rank the ROI of these traditional channels?

NA (not applicable)

High

Above Average

Average

Below Average

Low

TV (traditional/linear)

NA (not applicable)

High

Above Average

Average

Below Average

Low

Newspapers

NA (not applicable)

High

Above Average

Average

Below Average

Low

Magazines

NA (not applicable)

High

Above Average

Average

Below Average

Low

Radio

NA (not applicable)

High

Above Average

Average

Below Average

Low

Out of Home/Outdoor

NA (not applicable)

High

Above Average

Average

Below Average

Low

8.On average, how much did your total advertising spend (traditional + digital) change in 2019 and what is your outlook for 2020?

Up More than 20%

Up 11-20%

Up 6-10%

Up 1-5%

0%

Down 1-10%

Down More than 10%

Not Sure

2019

Up More than 20%

Up 11-20%

Up 6-10%

Up 1-5%

0%

Down 1-10%

Down More than 10%

Not Sure

2020 Outlook

Up More than 20%

Up 11-20%

Up 6-10%

Up 1-5%

0%

Down 1-10%

Down More than 10%

Not Sure

9.What % of your advertising/marketing budget is spent online or digital channels?

0%

1%-10%

11%-20%

21%-30%

31%-40%

41%-50%

51%-60%

61-70%

71%-80%

81%-90%

91%-100%

Not Sure

10.On average, how much did your Digital/Online advertising spend change in 2019 and what is your expectation for 2020?

NA

Up More than 20%

Up 11-20%

Up 6-10%

Up 1-5%

Flat

Down 1-10%

Down More than 10%

2019

NA

Up More than 20%

Up 11-20%

Up 6-10%

Up 1-5%

Flat

Down 1-10%

Down More than 10%

2020

NA

Up More than 20%

Up 11-20%

Up 6-10%

Up 1-5%

Flat

Down 1-10%

Down More than 10%

11.Approximately what % of your Online ad spend is spent on various digital channels? (should add to ~100%)

NA

0%

1-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

Search

NA

0%

1-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

Display

NA

0%

1-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

Video (ex social)

NA

0%

1-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

Social

NA

0%

1-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

Other

NA

0%

1-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

12.How did your spending on each of the various digital channels change in 2019?

NA

Up 30% or more

Up 21-30%

Up 11-20%

Up 6-10%

Up 1-5%

Flat

Down 1-5%

Down 5-10%

Down 10% or more

Search

NA

Up 30% or more

Up 21-30%

Up 11-20%

Up 6-10%

Up 1-5%

Flat

Down 1-5%

Down 5-10%

Down 10% or more

Display

NA

Up 30% or more

Up 21-30%

Up 11-20%

Up 6-10%

Up 1-5%

Flat

Down 1-5%

Down 5-10%

Down 10% or more

Video (ex social)

NA

Up 30% or more

Up 21-30%

Up 11-20%

Up 6-10%

Up 1-5%

Flat

Down 1-5%

Down 5-10%

Down 10% or more

Social

NA

Up 30% or more

Up 21-30%

Up 11-20%

Up 6-10%

Up 1-5%

Flat

Down 1-5%

Down 5-10%

Down 10% or more

13.How do you expect your spending on each of the various digital channels to change in 2020?

NA

Up 30% or more

Up 21-30%

Up 11-20%

Up 6-10%

Up 1-5%

Flat

Down 1-5%

Down 5-10%

Down 10% or more

Search

NA

Up 30% or more

Up 21-30%

Up 11-20%

Up 6-10%

Up 1-5%

Flat

Down 1-5%

Down 5-10%

Down 10% or more

Display

NA

Up 30% or more

Up 21-30%

Up 11-20%

Up 6-10%

Up 1-5%

Flat

Down 1-5%

Down 5-10%

Down 10% or more

Video (ex social)

NA

Up 30% or more

Up 21-30%

Up 11-20%

Up 6-10%

Up 1-5%

Flat

Down 1-5%

Down 5-10%

Down 10% or more

Social

NA

Up 30% or more

Up 21-30%

Up 11-20%

Up 6-10%

Up 1-5%

Flat

Down 1-5%

Down 5-10%

Down 10% or more

14.How would you rank the ROI of these various sites/apps?

NA

High

Above Average

Average

Below Average

Low

Facebook (core)

NA

High

Above Average

Average

Below Average

Low

Google Search

NA

High

Above Average

Average

Below Average

Low

Instagram

NA

High

Above Average

Average

Below Average

Low

Twitter

NA

High

Above Average

Average

Below Average

Low

Snapchat

NA

High

Above Average

Average

Below Average

Low

Pinterest

NA

High

Above Average

Average

Below Average

Low

YouTube

NA

High

Above Average

Average

Below Average

Low

Amazon Ads

NA

High

Above Average

Average

Below Average

Low

Programmatic Spend (i.e. through DSP)

NA

High

Above Average

Average

Below Average

Low

OTT/CTV Inventory

NA

High

Above Average

Average

Below Average

Low

15.How did your ad spend change for the following sites in 2019?

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Google Search

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Facebook (core)

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Instagram

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Twitter

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Snapchat

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

YouTube

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Amazon

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Pinterest

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Programmatic Display/Video (through DSP)

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

OTT/Connected TV Inventory

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

16.How do you expect to change ad spend for the following sites in 2020?

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Google Search

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Facebook (core)

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Instagram

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Twitter

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Snapchat

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

YouTube

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Amazon

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

TikTok

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Pinterest

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

Programmatic Display/Video (through DSP)

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

OTT/Connected TV Inventory

NA

50% Plus

30-50%

20-30%

10-20%

1-10%

Flat

Down 1-10%

Down 10% or more

17.How is your social ad budget divided today (should add to ~100%)

NA

0%

1-5%

6-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

Facebook (Core)

NA

0%

1-5%

6-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

Instagram

NA

0%

1-5%

6-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

Twitter

NA

0%

1-5%

6-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

Snapchat

NA

0%

1-5%

6-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

Pinterest

NA

0%

1-5%

6-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

Other

NA

0%

1-5%

6-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

18.How is your digital video ad budget divided today (should add to ~100%)

NA

0%

1-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

YouTube

NA

0%

1-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

Videos on Social Sites

NA

0%

1-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

OTT/CTV Videos (e.g. Hulu, Roku)

NA

0%

1-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

Other publisher sites

NA

0%

1-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

19.Approximately what % of your Online ad spend is Mobile? 

Not Sure or NA

0%

1%-10%

11%-20%

21%-30%

31%-40%

41%-50%

51%-60%

61-70%

71%-80%

81%-90%

91%-100%

20.What % of your display advertising (ex social) is through programmatic (e.g. DSPs)?

Not Sure or NA

0%

1%-10%

11%-20%

21%-30%

31%-40%

41%-50%

51%-60%

61-70%

71%-80%

81%-90%

91%-100%

21.For advertising on Amazon retail site, where are budgets coming from?

NA

Big Source of Amazon Ad Shift

Medium Size Source

Low Sized Source

Incremental Budgets

NA

Big Source of Amazon Ad Shift

Medium Size Source

Low Sized Source

Trade Marketing

NA

Big Source of Amazon Ad Shift

Medium Size Source

Low Sized Source

Search (e.g. Google)

NA

Big Source of Amazon Ad Shift

Medium Size Source

Low Sized Source

Paid Social

NA

Big Source of Amazon Ad Shift

Medium Size Source

Low Sized Source

Traditional Advertising

NA

Big Source of Amazon Ad Shift

Medium Size Source

Low Sized Source

Online Display Advertising

NA

Big Source of Amazon Ad Shift

Medium Size Source

Low Sized Source

22.If your ability to target users due to cookie restrictions is limited, what impact do you think this would have on your spend on the various platforms?

NA

No Impact 

Little Impact

Modest Impact

Big Impact

Google Search

NA

No Impact 

Little Impact

Modest Impact

Big Impact

YouTube

NA

No Impact 

Little Impact

Modest Impact

Big Impact

Facebook Core

NA

No Impact 

Little Impact

Modest Impact

Big Impact

Instagram

NA

No Impact 

Little Impact

Modest Impact

Big Impact

Twitter

NA

No Impact 

Little Impact

Modest Impact

Big Impact

Snapchat

NA

No Impact 

Little Impact

Modest Impact

Big Impact

Programmatic Display (e.g. through DSP)

NA

No Impact 

Little Impact

Modest Impact

Big Impact

OTT/CTV Advertising

NA

No Impact 

Little Impact

Modest Impact

Big Impact

23.How would you rate the measurement/reporting tools of the various platforms?

NA

High

Above Average

Average

Below Average

Low

Google Search

NA

High

Above Average

Average

Below Average

Low

YouTube

NA

High

Above Average

Average

Below Average

Low

Facebook Core

NA

High

Above Average

Average

Below Average

Low

Instagram

NA

High

Above Average

Average

Below Average

Low

Twitter

NA

High

Above Average

Average

Below Average

Low

Snapchat

NA

High

Above Average

Average

Below Average

Low

Pinterest

NA

High

Above Average

Average

Below Average

Low

Programmatic Display (e.g. through DSP)

NA

High

Above Average

Average

Below Average

Low

OTT/CTV Advertising

NA

High

Above Average

Average

Below Average

Low

Linear TV

NA

High

Above Average

Average

Below Average

Low

24.Do you think Google or Facebook should be broken up by regulatory authorities?

Yes

No

No Opinion

Google

Yes

No

No Opinion

Facebook

Yes

No

No Opinion

25.Which Demand Side Platforms are you most likely to use over the next 12 months?

NA

Very Likely 

Somewhat Likely

Not Likely

Google DV360 (formerly DoubleClick)

NA

Very Likely 

Somewhat Likely

Not Likely

TheTradeDesk

NA

Very Likely 

Somewhat Likely

Not Likely

Amazon Advertising

NA

Very Likely 

Somewhat Likely

Not Likely

Adobe Advertising Cloud

NA

Very Likely 

Somewhat Likely

Not Likely

MediaMath

NA

Very Likely 

Somewhat Likely

Not Likely

DataXu

NA

Very Likely 

Somewhat Likely

Not Likely

AppNexus

NA

Very Likely 

Somewhat Likely

Not Likely

Oath

NA

Very Likely 

Somewhat Likely

Not Likely

Other (please specify)

26.What is your preferred Demand Side Platform?

Google DV360 (formerly DoubleClick)

TheTradeDesk

Amazon Advertising

Adobe Advertising Cloud

MediaMath

DataXu

AppNexus

Oath

Other (please specify)

27.Please explain why you chose your preferred DSP?

28.What are your current thoughts on Google Search?

Positives

Negatives

29.What are your current thoughts on advertising on YouTube? 

Positives

Negatives

30.What are your current thoughts on advertising on core Facebook?

Positives

Negatives

31.What are your current thoughts on advertising on Instagram?

Positives

Negatives

32.What are your current thoughts on advertising on Twitter?

Positives

Negatives

33.What are your current thoughts on advertising on Snapchat?

Positives

Negatives

34.What are your current thoughts on advertising on Pinterest?

Positives

Negatives

35.What are your current thoughts on advertising on TikTok? 

Positives

Negatives

36.What are your current thoughts on advertising using Programmatic Display though a DSP?

Positives

Negatives

37.What are your current thoughts on The Trade Desk?

Positives

Negatives

38.What are your current thoughts on LiveRamp? 

Positives

Negatives

39.What are your current thoughts on advertising on OTT/Connected TV inventory?

Positives

Negatives

40.What are your current thoughts on advertising on Linear TV?

Positives

Negatives

41.What are your current thoughts on advertising on Linear TV?

Positives

Negatives

42.What advertising trends/themes are you most excited about for 2020?

43.What do you think are the biggest potential risks to ad spending budgets in 2020?

44.Which AdTech companies do you think are most innovative or differentiated today?  

Current Progress,

0 of 44 answered