The Impact of Uncertainty on Marketing and Sales Outlooks and Spending
Operating a business in recent years has been difficult given external factors impacting our own and our customer’s investments and business performance. After a global pandemic, international conflicts, turbulent domestic politics all around the world, bank failures, inflation and higher interest, quiet-quitting and layoffs, we’re all a bit shell-shocked. This survey is meant to gauge how confident businesses are in their sales and marketing investments and decisions.
About this survey
This survey is specifically designed to be completed by business owners and executives with knowledge of their company’s sales and marketing investments and decisions.
At the end of the survey, there are a few, optional open-ended questions that you can answer if you’d like to be quoted in our report with a link to your website.
In the first section, we ask for some demographic information so that we can segment and analyze the results by type of business, company size, etc. We’re also asking for your contact information so that we can share the final report with you and quote you properly if you choose to answer the final open-ended questions.
In the second section, we ask multiple-choice survey questions. Results from this section will be anonymized and shared in aggregate; your individual answers will not be shared.
On the final page, you’ll have the option to join a Benchmark Group in order to get immediate access to the aggregate, anonymous results from all multiple-choice questions. In this group, you also have the option to anonymously compare your company’s performance against similar companies.