Location: Rome, Italy  |  Dates: 3-4 December, 2019


Topics to be covered include:
  • Integrating marketing effectively with investment attraction and the IPA’s other activities.
  • Developing and leveraging a location brand.
  • Positioning the location through persuasive “story-telling”
  • The effectiveness of different marketing channels and creating the optimal marketing mix
  • Using social media to achieve maximum impact.
  • Raising awareness of the location through public relations and communications.
  • Employing the latest digital marketing tools and techniques to drive results.

Fees per person:

WAIPA members: USD 1700

Non-members: USD 2500

Should more than one person per agency participate we can offer group pricings:

* Members: Fee per course for second participant: USD 1600, Fee per course for third or any additional participant: USD 1500
** Non-members: Fee per course for second participant: USD 2300, Fee per course for third or any additional participant: USD 2000


Participants must cover and arrange their travel between their home country and the course venue as well as lodging, this is not included in the tuition fee. Furthermore, no emergency medical insurance is provided. Participants must ensure that they have a valid passport and appropriate visa for travel to the respective country.Course is open to all agencies from around the world, with a reduced registration fee for WAIPA members.

If you have any questions please contact andreas.hora@waipa.org

Click here to read about FDI Excellence Series Registration Policies and FAQ

Click the "Register" button below to proceed with the registration. 

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