Our approach to communications (promotion) is multi-channel and integrated.
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Employees responsible for generating new business have up-to-date selling skills.
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Sales people are managed against targets at least weekly or monthly.
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We don’t rely solely on marketing communication techniques like sales, advertising or social media, on their own.
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Our online marketing doesn’t just rely on our website; we have a digital marketing strategy which also involves search engine optimisation, Google Adwords, display advertising, database/CRM, email, social media or video.
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Our website is being found in searches for key relevant search terms because its approach to search engine optimization (SEO) is working.
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We've taken conversion rate optimization into account in the design of our website.
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Our website is mobile-friendly (ie responsive) and works on most mobile devices.
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We are practising content marketing* / inbound marketing so that we build trust and attract new customers to our website *(eg by using blogs, social media, email newsletters, video).
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