Marketing Analytics Survey Question Title * 1. What’s the biggest trend in data science right now? Question Title * 2. What are the most important metrics in marketing analytics? Question Title * 3. What kind of analytics tools do you use? Question Title * 4. What percent of marketing budget do you think should be allocated to marketing analytics? 10% >30% <60% Question Title * 5. On a scale of 1 to 4, where 1 equals “not beneficial” and 4 equals “very beneficial,” how beneficial are marketing analytics to your company’s performance? 1 - Not beneficial 2 3 4 - Very beneficial 1 - Not beneficial 2 3 4 - Very beneficial Question Title * 6. Do you have a dedicated data science team in your organization? Yes No Question Title * 7. How do you see the impact of Internet of Things in your organization? Question Title * 8. Has your business integrated Virtual Reality and Gamification in your marketing initiatives? Yes No Question Title * 9. How much influence do you think you have on your business’s decisions? 1 - No Influence 2 3 4 5 - Extremely Influential 1 - No Influence 2 3 4 5 - Extremely Influential Question Title * 10. When you hire a data scientist, what skills are most important? (Choose all that apply) Mathematics Statistics Science Computer Science Communication Business Strategy Flexibility Intrapreneurship Intuition Intellectual Curiosity Question Title * 11. Fill out your information below to be entered in to win a free pass to the Marketing Analytics & Data Science Conference. We are giving away a total of 5 free passes to respondents to this survey over the next month. Winners will be notified via email by Friday, May 20th. (Required.) Name Job Title Company Email Address Done
