Marketing Agency Survey - 2018

Your Voice Counts

The Marketing Agency Survey uncovers insights into how agencies interact with their clients. Your opinion will help bridge the gap that often exists between brands and their agency partners.

This survey will take no longer than 5 minutes to complete.

Question Title

* 1. Please select the areas of marketing your agency is investing most in this year.

Branding and/or Creative

Content Marketing

Digital Media (Pay-Per-Click, Display)

Emerging Tech (AR, VR, AI, Machine Leaning)

Experiential

Market Research

Mobile

Multicultural Marketing

Production (TV, Radio, Print, Outdoor)

Public Relations

Search Engine Optimization

Social Media/Influencer Marketing

Traditional Media Planning and Buying

Video

Website/UX

Other (please specify)

Question Title

* 2. Please select the areas of marketing your agency will invest most in next year.

Branding and/or Creative

Content Marketing

Digital Media (Pay-Per-Click, Display)

Emerging Tech (AR, VR, AI, Machine Leaning)

Experiential

Market Research

Mobile

Multicultural Marketing

Production (TV, Radio, Print, Outdoor)

Public Relations

Search Engine Optimization

Social Media/Influencer Marketing

Traditional Media Planning and Buying

Video

Website/UX

Other (please specify)

Question Title

* 3. How many total active clients is your agency currently servicing?

Question Title

* 4. How many full-time staff are currently employed by your agency?

Question Title

* 5. How do your clients leverage your agency's services?
(Select all that apply.)

Creative

Execution

Extra support for the internal team

To outsource particular marketing function (i.e. web development or public relations)

Strategy / Consulting

Other (please specify)

Question Title

* 6. What challenges is your agency currently facing? Please check all that apply.

Client retention/growth

Accurate project scoping

Employee retention/growth

Adapting to new technology

Business development

Scaling for projects

Differentiating the agency

Consistent quality in work output

Finding specialized talent

Establishing processes

Clear client expectations/communication

Other (please specify)

Question Title

* 7. How does your agency find new clients? Please check all that apply.

Partnerships (other agencies or vendors)

Content Marketing (inbound)

Online Directories

Search Consultants

Outreach (marketing automation, phone, etc.)

Speaking Engagements

Referrals (former clients, employees, friends of the agency)

Lead Generation Services

Other (please specify)

Question Title

* 8. What percentage of your leads are inbound?

50%

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 9. Does your agency have at least one dedicated business development person?

Question Title

* 10. How would you rate the following aspects of your marketing agency's business development process in each area?

	1 - Really bad	2 - Bad	3 - Neutral	4 - Good	5 - Great
Positioning	Positioning 1 - Really bad	Positioning 2 - Bad	Positioning 3 - Neutral	Positioning 4 - Good	Positioning 5 - Great
Systems/Infrastructure/Tools	Systems/Infrastructure/Tools 1 - Really bad	Systems/Infrastructure/Tools 2 - Bad	Systems/Infrastructure/Tools 3 - Neutral	Systems/Infrastructure/Tools 4 - Good	Systems/Infrastructure/Tools 5 - Great
Content	Content 1 - Really bad	Content 2 - Bad	Content 3 - Neutral	Content 4 - Good	Content 5 - Great
Outreach/Relationship Building	Outreach/Relationship Building 1 - Really bad	Outreach/Relationship Building 2 - Bad	Outreach/Relationship Building 3 - Neutral	Outreach/Relationship Building 4 - Good	Outreach/Relationship Building 5 - Great
Pitch Process/Closing	Pitch Process/Closing 1 - Really bad	Pitch Process/Closing 2 - Bad	Pitch Process/Closing 3 - Neutral	Pitch Process/Closing 4 - Good	Pitch Process/Closing 5 - Great

Question Title

* 11. (Optional) Please provide us with your contact information.

We will not share your personal information with a third party.

Name

Company

Email Address

Phone Number

Question Title

* 1. Please select the areas of marketing your agency is investing most in this year.

Question Title

* 2. Please select the areas of marketing your agency will invest most in next year.

Question Title

* 3. How many total active clients is your agency currently servicing?

Question Title

* 4. How many full-time staff are currently employed by your agency?

Question Title

* 5. How do your clients leverage your agency's services?(Select all that apply.)

Question Title

* 6. What challenges is your agency currently facing? Please check all that apply.

Question Title

* 7. How does your agency find new clients? Please check all that apply.

Question Title

* 8. What percentage of your leads are inbound?

Question Title

* 9. Does your agency have at least one dedicated business development person?

Question Title

* 10. How would you rate the following aspects of your marketing agency's business development process in each area?

Question Title

* 11. (Optional) Please provide us with your contact information.We will not share your personal information with a third party.

* 5. How do your clients leverage your agency's services?
(Select all that apply.)

* 11. (Optional) Please provide us with your contact information.

We will not share your personal information with a third party.