Market Research - Service Testing Template * 1. What is your first reaction to the service? Very positive Somewhat positive Neutral Somewhat negative Very negative * 2. How would you rate the quality of the service? Very high quality High quality Neither high nor low quality Low quality Very low quality * 3. How innovative is the service? Extremely innovative Very innovative Somewhat innovative Not so innovative Not at all innovative * 4. When you think about the service, do you think of it as something you need or don’t need? Definitely need Probably need Neutral Probably don’t need Definitely don’t need * 5. How would you rate the value for money of the service? Excellent Above average Average Below average Poor * 6. If the service were available today, how likely would you be to buy the service? Extremely likely Very likely Somewhat likely Not so likely Not at all likely * 7. How likely are you to replace your current service with the service? Extremely likely Very likely Somewhat likely Not so likely Not at all likely * 8. How likely is it that you would recommend our new service to a friend or colleague? Not at all likely Extremely likely 0 1 2 3 4 5 6 7 8 9 10 Not at all likely - 0 1 2 3 4 5 6 7 8 9 Extremely likely - 10 * 9. In your own words, what are the things that you like most about this new service? * 10. In your own words, what are the things that you would most like to improve in this new service? Done