Shopping Center Feedback Survey

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1. In what year were you born? (enter 4-digit birth year; for example, 1976) (Required.)

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2. Are you male or female? (Required.)

Male

Female

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3. Please provide us with an email address. You will not receive marketing messages from the shopping center, retailers or any of our affiliates. (Required.)

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4. May we contact you for follow-up questions?

Yes

No

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5. How do you prefer to receive information from stores/brands you like? (click all that apply) (Required.)

Email

Text

Social/Blog

TV/Radio

Billboard

Online ads

Other (please specify)

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6. How often do you shop in-store (excluding groceries)? (Required.)

0-3 times per year

4-6 times per year

7-9 times per year

10-12 times per year

13+ times per year

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7. Please indicate how each selection affects your decision to visit a mall? (Required.)

	Not Important at All	Somewhat Important	Important	Very Important	N/A
Food/Restaurant selection	Food/Restaurant selection Not Important at All	Food/Restaurant selection Somewhat Important	Food/Restaurant selection Important	Food/Restaurant selection Very Important	Food/Restaurant selection N/A
Store selection	Store selection Not Important at All	Store selection Somewhat Important	Store selection Important	Store selection Very Important	Store selection N/A
Location/convenience	Location/convenience Not Important at All	Location/convenience Somewhat Important	Location/convenience Important	Location/convenience Very Important	Location/convenience N/A
Pricing/value	Pricing/value Not Important at All	Pricing/value Somewhat Important	Pricing/value Important	Pricing/value Very Important	Pricing/value N/A
Special events	Special events Not Important at All	Special events Somewhat Important	Special events Important	Special events Very Important	Special events N/A
Center amenities (WiFi, Play Area, etc.)	Center amenities (WiFi, Play Area, etc.) Not Important at All	Center amenities (WiFi, Play Area, etc.) Somewhat Important	Center amenities (WiFi, Play Area, etc.) Important	Center amenities (WiFi, Play Area, etc.) Very Important	Center amenities (WiFi, Play Area, etc.) N/A
Atmosphere	Atmosphere Not Important at All	Atmosphere Somewhat Important	Atmosphere Important	Atmosphere Very Important	Atmosphere N/A

If there is another factor that is not provided above, please provide it here.

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8. What's your favorite shopping mall? (Required.)

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9. What keeps you from shopping the mall more often? (Required.)