The MPA as the Independent industry body for the Magazine media industry has been tasked with collecting and collating magazine media advertising spend for 2016.

It is critical for Magazines to gather the breadth of our advertising turnover across all our branded platforms to demonstrate the importance of magazine media in the media ecosystem.

ALL data collected is treated as confidential and only used to provide the total Magazine media stats. No individual company data will be shared.

* 1. Company name.

* 2. Name of person authorised to provide data.

* 3. Job title of person authorised to provide data.

* 4. Magazine Media Advertising Turnover Definition
Magazine media advertising turnover is the total of all combined commercial (non circulation) revenue across all publications/platforms (print, digital, email newsletters, social platforms, experiential, one shot brand extensions, video and other) 

Advertising turnover includes all advertiser funded activity and agency commissions, irrespective of platform (e.g. print, digital, email newsletters, social platforms, experiential, one shot brand extensions, video and other).

All revenue figures are exclusive of GST.

What is your combined annual advertising turnover for the period 1st of January to 31st of December 2016 (rounded to nearest $1000)?
Please enter as a numerical dollar value e.g. $709,000 

* 5. Please could you breakout the 2016 digital turnover from your total advertising turnover eg, website, e-newsletters, social and other digital platforms
We understand the difficulties of breaking down the digital component of turnover, so we would ask you to provide your best estimate based on your knowledge of your magazine brand/s. Please enter as a numerical dollar value e.g. $72,000

* 6. Did your 2016 advertising turnover increase/decrease from 2015? By what percent?

Thank you for your help in providing the most accurate Magazine Media Advertising turnover figures possible.Please could you ensure you have filled in the Commercial Spend Survey by Wednesday 1st February 2017


If you have any queries, please don’t hesitate to contact me.
Your assistance in participating in this survey is gratefully appreciated

Many thanks

Pip Elliott
Executive Director
Email pip@mpa.org.nz
Mob 021 444 506

T