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TRUSTe Privacy Trivia Anniversary Game
Complete the following multiple-choice questionnaire. Answer the questions correctly and be eligible for a prize drawing!
1.
In the U.S., most privacy policies are written how many grade levels higher than the average reading level?
Four
Eight
Six
Two
2.
How many words in length is the average privacy policy?
2,464
594
1,765
3,700
3.
Online privacy concerns have caused:
35 percent of consumers to stop doing business with a company or its website
Half of consumers to ‘opt out’ of OBA
75 percent of consumers to refuse to allow sharing of information with third parties
All of the above
4.
Who has the largest DAA-approved online behavioral advertising (OBA) compliance platform?
TRUSTe
TRUSTe
TRUSTe
I don’t know
5.
The average privacy policy is about twice as long as:
The Declaration of Independence
The Beatles’ Long and Windy Road
Robert Frost’s “Stopping by the Woods on a Snowy Evening”
The Hunger Games
6.
Approximately what percentage of mobile apps have privacy policies?
One in three
10 percent
40 percent
none
7.
The building blocks of TRUSTe’s ‘Truth in Privacy’ foundation are:
Transparency, accountability and freedom
Transparency, accountability and chocolate
Transparency, accountability and choice
None of the above
8.
How many web properties rely on the TRUSTe seal today?
3,500
5,000
350
15,000
9.
Who worries most about online privacy?
Parents with teens
College graduates
Full-time employees
All of the above
10.
Who do U.S. consumers hold most responsible for managing their privacy?
Website owners
Themselves
President Obama
Manufacturers of browsers
11.
How many consumers believe they’re aware of the OBA concept?
10 percent
52 percent
83 percent
99 percent
12.
The EU Cookie Law supports:
Informed notice and consent
Chocolate chip cookies for all children within the EU
Auditing services
Both ‘a’ and ‘c’
13.
About six in 10 consumers, including smartphone users:
Are more concerned about their privacy today than a year ago
Are aware that advertisers track mobile activities to deliver targeted ads
Don’t like OBA
All of the above
14.
What is smartphone users’ top concern when using mobile apps?
Privacy
Security
Battery life
What’s for dinner
15.
What is the information that smartphone users are least likely to share with mobile apps?
Web surfing behavior
Date of birth
List of contacts
Home address
16.
Please fill in your contact information:
First Name:
Last Name:
Affiliation:
Email Address:
Good luck! And please stay tuned to learn about other upcoming TRUSTe anniversary fun and games.
