1.How often do you purchase dish soap(Not dishwasher detergent)?

Weekly

Bi-weekly

Monthly

Every 2-3 months

Less often

2.Which factors influence which dish soap you purchase? (Select all that apply)

Price

Brand reputation

Effectiveness

Scent

Environmental impact/Sustainability

Attractive Packaging

Recommendations from others

3.How satisfied are you with the soap options currently available on the market?

Very satisfied

Satisfied

Neutral

Dissatisfied

Very dissatisfied

4.Which dish soap brand do you prefer and why?

5.Which scents or flavors of cleaning detergents do you find most appealing? (Select all that apply)

Lemon

Orange

Lavender

Mint

Unscented

Other (please specify)

Other (please specify)

6.How likely are you to try a new cleaning detergent product?

Very likely

Likely

Neutral

Unlikely

Very unlikely

7.What is your age group?

18-24

25-34

35-44

45-54

55-64

65+

8.What is your gender?

Male

Female

Non-binary

Prefer not to say