1.Please choose one option best describing your situation.(Required.)

I go to a gym / fitness centre

I am considering to join a gym this year or later

I am not planning to join a gym any time soon or at all

2.What are / would be your top 3 reasons for joining a gym / fitness centre?(Required.)

improve physical fitness (strength, endurance, flexibility)

lose / manage weight

for mental health (e.g., reduce stress / anxiety / depression)

for medical reasons (e.g., prevent chronic illnesses / improve cardiovascular health / rehabilitate after an illness or injury)

for motivation (i.e., gym environment / classes / personal trainers help one stay motivated)

for social interaction / community (enjoyment of group atmosphere and like-minded community)

for active lifestyle (e.g., to counterbalance a sedentary lifestyle or job)

for aesthetic goals (desire to "look better")

because of gym membership deals and promotions

other (please specify)

3.What are / would be your top 3 reasons for NOT joining a gym / fitness centre?(Required.)

cost-of-living crisis and budget constraints

lack of time (life commitments leave little / no time for gym visits)

preference to exercise elsewhere (e.g., home workouts, outdoor running, cycling or digital classes)

intimidation / self consciousness (e.g., from gym culture / fear of being judged / uncertainty how to use equipment / body image concerns / social anxiety)

inconvenience (e.g., no gyms with preferred classes nearby / inconvenient opening hours)

lack of motivation (struggle to commit and stick to routine)

lack of necessity (healthy enough without going to a gym)

lack of accessibility (gym access difficult because of an illness / injury / mobility issues)

negative past experience with a gym (e.g., hard-to-cancel memberships / bad customer service)

other (please specify)

4.When searching for a gym / fitness centre online, what are your top 3 criteria that help you find a gym you'd prefer?(Required.)

proximity of a gym to my chosen postcode

location of a gym in my chosen city / town

price / membership cost

gym (chain) name

opening hours / 24-hour access

facilities / equipment (e.g., gym with swimming pool / weights etc.)

classes / activities offered (e.g., yoga, spin / indoor cycling, zumba, pilates, etc.)

no contract / flexible membership

availability of car parking

accessibility (e.g., wheelchair accessible gym)

availability of personal training / coaching

availability of free gym trial

availability of online / digital classes

other (please specify)

5.What do / would you find most appealing about a gym? Please select up to 3.(Required.)

convenient location or car parking

flexible contract / no contract

free gym trials or tours

modern equipment and facilities

variety of fitness classes

gym member benefits and perks

flexible opening hours

good reviews and ratings

easy-to-use tech (e.g., gym app)

other (please specify)

6.What online detail(s) of a gym membership do / would you find useful to decide on joining a gym / fitness centre? Please select as many as you like.(Required.)

gym address and contact details

gym location on map

gym opening hours

pictures of a gym interior and facilities

gym membership benefits

list of gym classes (e.g., zumba, yoga, spin etc.)

list of gym facilities (e.g., swimming pool, hydro massage, tennis court, weights etc.)

list of gym amenities (e.g., parking, WIFI, lockers, on-site shop, café etc.)

free gym trial or tour availability

availability of access to personal trainer

if Bring a Buddy is included

gym membership price per year

gym membership price per month

gym membership discount (monetary)

gym membership discount (percentage)

gym membership saving after discount (monetary)

gym membership saving after discount (percentage)

other (please specify)

7.Would you be interested in fitness alternatives to gyms, e.g., golf, racquet sport, climbing walls, sauna, massage, etc.?(Required.)

Yes

No

Maybe