SENSODYNE® COMPLETE PROTECTION™ Question Title * 1. Address Full name * Beauty Bulletin username * Address * Address 2 City/Town * State/Province * ZIP/Postal Code * Country * Email Address * Phone Number * Question Title * 2. How old are you? Under 18 18-25 26-30 31-40 41-45 Over 45 Question Title * 3. What ethnicity are you? Caucasian Black Indian Asian Coloured Other Question Title * 4. Do you suffer from tooth sensitivity? Yes No Question Title * 5. If yes, please specify your level of tooth sensitivity: Slightly sensitive (infrequent painful twinges) Moderately sensitive (frequent painful twinges) Extremely sensitive (constant chronic pain) Question Title * 6. Please specify what triggers your tooth sensitivity: Brushing your teeth Consuming hot or cold drinks Consuming sour or sugary food Breathing in cold air Undergoing professional teeth-whitening treatments Using-teeth whitening products Other (please specify) Question Title * 7. Please specify what you feel may be the possible cause/s of your tooth sensitivity: Receding gums Gum disease (gingivitis) Over-vigorous brushing Tooth grinding or clenching Overconsumption of acidic foods Poor oral hygiene Teeth-whitening products or treatments Other (please specify) Question Title * 8. Are you active on social media? Yes No Question Title * 9. Which social media platforms do you actively utilise on a daily basis? Facebook Instagram Personal website/blog Twitter YouTube Other (please specify) Question Title * 10. Do you usually purchase oral care products yourself? Yes No Question Title * 11. Have you heard of Sensodyne® oral care before? Yes No Question Title * 12. Where did you first hear about Sensodyne®? Friends In-store Magazine Online Other (please specify) Question Title * 13. Have you purchased Sensodyne® oral care? Yes No Question Title * 14. If yes, please mark the Sensodyne® product/s you have purchased: Sensodyne® Cool Gel Sensodyne® Fresh Mint Sensodyne® Multi Care Sensodyne® Gentle Whitening Sensodyne® Rapid Action Sensodyne® Repair/Protect Sensodyne® Repair/Protect Whitening Sensodyne® Clear Comfort Toothbrush (Soft) Sensodyne® Clear Comfort Toothbrush (Medium) Sensodyne® Complete Protection Toothbrush (Soft) Sensodyne® Complete Protection Toothbrush (Medium) Sensodyne® Complete Protection Sensodyne® Complete Protection Extra Fresh Other (please specify) Question Title * 15. Where did you purchase your Sensodyne® products? Clicks Checkers Dis-Chem Makro Pick ‘n Pay Shoprite Spar Woolworths Other (please specify) Question Title * 16. How long have you been using Sensodyne® products for? 0-6 months 6-12 months 1-2 years 3-5 years More than 5 years Other (please specify) Question Title * 17. If you have not purchased Sensodyne® products before, please specify why not: Cannot find a product within the range to suit me Do not identify with advertising/marketing campaigns Loyal to another oral care brand Not in close proximity to a Sensodyne® stockist Too expensive Unattractive packaging Other (please explain) Question Title * 18. Which toothpaste brands excluding Sensodyne® do you currently use? Aloe Fresh Aqua Fresh Arm & Hammer Clinomyn Colgate Close Up Elgydium Mentadent P Miswak Oral B Pearl Drops Pepsodent Theramed White Glo Other (please specify) Question Title * 19. Which oral care products do you purchase most frequently? Never Weekly Monthly Quarterly Half Yearly Annually Dental floss Dental floss Never Dental floss Weekly Dental floss Monthly Dental floss Quarterly Dental floss Half Yearly Dental floss Annually Mouthwash Mouthwash Never Mouthwash Weekly Mouthwash Monthly Mouthwash Quarterly Mouthwash Half Yearly Mouthwash Annually Toothbrush (electric) Toothbrush (electric) Never Toothbrush (electric) Weekly Toothbrush (electric) Monthly Toothbrush (electric) Quarterly Toothbrush (electric) Half Yearly Toothbrush (electric) Annually Toothbrush heads (electric) Toothbrush heads (electric) Never Toothbrush heads (electric) Weekly Toothbrush heads (electric) Monthly Toothbrush heads (electric) Quarterly Toothbrush heads (electric) Half Yearly Toothbrush heads (electric) Annually Toothbrush (manual) Toothbrush (manual) Never Toothbrush (manual) Weekly Toothbrush (manual) Monthly Toothbrush (manual) Quarterly Toothbrush (manual) Half Yearly Toothbrush (manual) Annually Toothpaste Toothpaste Never Toothpaste Weekly Toothpaste Monthly Toothpaste Quarterly Toothpaste Half Yearly Toothpaste Annually Other (please specify below) Other (please specify below) Never Other (please specify below) Weekly Other (please specify below) Monthly Other (please specify below) Quarterly Other (please specify below) Half Yearly Other (please specify below) Annually Other Question Title * 20. What do you spend on oral care per month? R1-R10 R10- R20 R20-R30 R30-R40 R40-R50 R50-60 R60-70 R80-90 R90-R100 R100-R150 R150-R200 Over R200 Question Title * 21. What are your top oral care concerns? Not Important Important Very Important Extremely Important Bad breath Bad breath Not Important Bad breath Important Bad breath Very Important Bad breath Extremely Important Bad breath Gum disease (gingivitis) Gum disease (gingivitis) Not Important Gum disease (gingivitis) Important Gum disease (gingivitis) Very Important Gum disease (gingivitis) Extremely Important Gum disease (gingivitis) Plaque buildup Plaque buildup Not Important Plaque buildup Important Plaque buildup Very Important Plaque buildup Extremely Important Plaque buildup Discoloured teeth Discoloured teeth Not Important Discoloured teeth Important Discoloured teeth Very Important Discoloured teeth Extremely Important Discoloured teeth Sensitive teeth Sensitive teeth Not Important Sensitive teeth Important Sensitive teeth Very Important Sensitive teeth Extremely Important Sensitive teeth Enamel loss Enamel loss Not Important Enamel loss Important Enamel loss Very Important Enamel loss Extremely Important Enamel loss Other (please specify below) Other (please specify below) Not Important Other (please specify below) Important Other (please specify below) Very Important Other (please specify below) Extremely Important Other (please specify below) Other Question Title * 22. Rate the below benefits that you look for in a toothpaste Not Important Important Very Important Extremely Important Cleans effectively Cleans effectively Not Important Cleans effectively Important Cleans effectively Very Important Cleans effectively Extremely Important Cleans effectively Combats tooth sensitivity Combats tooth sensitivity Not Important Combats tooth sensitivity Important Combats tooth sensitivity Very Important Combats tooth sensitivity Extremely Important Combats tooth sensitivity Contains fluoride Contains fluoride Not Important Contains fluoride Important Contains fluoride Very Important Contains fluoride Extremely Important Contains fluoride Freshens breath Freshens breath Not Important Freshens breath Important Freshens breath Very Important Freshens breath Extremely Important Freshens breath Protects against plaque buildup Protects against plaque buildup Not Important Protects against plaque buildup Important Protects against plaque buildup Very Important Protects against plaque buildup Extremely Important Protects against plaque buildup Maintains healthy gums Maintains healthy gums Not Important Maintains healthy gums Important Maintains healthy gums Very Important Maintains healthy gums Extremely Important Maintains healthy gums Strengthens tooth enamel Strengthens tooth enamel Not Important Strengthens tooth enamel Important Strengthens tooth enamel Very Important Strengthens tooth enamel Extremely Important Strengthens tooth enamel Whitens teeth Whitens teeth Not Important Whitens teeth Important Whitens teeth Very Important Whitens teeth Extremely Important Whitens teeth Other (please specify below) Other (please specify below) Not Important Other (please specify below) Important Other (please specify below) Very Important Other (please specify below) Extremely Important Other (please specify below) Other Done