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Silver Promotion Service 2017
1.
How did your 2016 silver jewelry sales compare to the prior year?
Increased in 2016
Decreased in 2016
No change from 2016
2.
If your silver jewelry sales increased in 2016, by what percentage?
Less than 5%
5% - 10%
11% - 20%
21% - 25%
26% - 50%
More than 50%
3.
How did your silver jewelry sales for the 2016 holiday season (November/December) compare to the 2015 holiday season?
Sales Increased
Sales Decreased
No Change
4.
At what price-points are you experiencing the greatest amount of sales in silver jewelry? (Indicate 2 best price points)
1st
2nd
Less than $100
$100 - $500
$501 - $1,000
$1,001 - $1,500
$1,501 - $2,500
More than $2,500
5.
What were your 2016 silver jewelry sales as a percentage of your overall sales?
As a percentage of units
As a percentage of dollars
6.
Compared to 2015, did you increase your inventory of silver jewelry during 2016?
Yes
No
7.
If yes, to question 6, by what percentage?
As a % of inventory
8.
Which merchandise categories gave you the best "maintained margin" (i.e. least discounted category) over the holiday season? (Rank from 1st (best) through 5th (worst)).
1 - Best
2
3
4
5 - Worst
Diamond Jewelry
Bridal Jewelry
Gold Jewelry
Silver Jewelry
Platinum Jewelry
9.
Which categories experienced the best inventory turnover rate in 2016? (Rank from 1st (best) through 5th (worst))
1 - Best
2
3
4
5 - Worst
Diamond Jewelry
Bridal Jewelry
Gold Jewelry
Silver Jewelry
Platinum Jewelry
10.
In your store, what two age groups are buying the most silver jewelry? (Answer for 1st (most) and 2nd (2nd most))
1
2
Under 20
20 - 30
31 - 40
41 - 55
Over 56
11.
Where do you see the best selling opportunities with silver? (Check top two areas)
1st
2nd
Youth Market
Gifting
Female Self-Purchase
Other (specify below)
Other (please specify)
12.
How important is silver jewelry to your business? (Please comment on your response below)
Very important
Important
Somewhat important
Not very important
Comment
13.
How optimistic are you that the current silver boom will continue for the next several years? (Please comment on your response below)
Very optimistic
Somewhat optimistic
Less optimistic
Comment
14.
The recent high gold price has been given partial credit for the boom in silver jewelry sales. If the gold price in 2017 stays in the $1,200 - $1,300 oz. range, what impact will it have on the demand for silver jewelry in 2017? (Please rate on a scale where 5 is high impact; and 1 is low impact).
5 - High Impact
4
3
2
1 - Low Impact
15.
Do you agree the six-year boom in silver sales would have occurred if the price of gold had not risen so drastically? (Please use a scale where 5 is strongly agree; and 1 is strongly disagree)
5 - Strongly Agree
4
3
2
1 - Strongly Disagree
16.
What category of silver do you see as a current opportunity for growth? (Check top two areas)
Best
2nd Best
Trend/Fashion Forward Styles
Designer Brands
Classic Styles
Bridal Party Gifts
Men's
Other (please specify)
17.
Do you see Silver Bridal Party - jewelry & gifts, as an important opportunity for growth? i.e. gifts for the wedding party, groom, bride, etc. (Please comment on your response below)
Very Important
Important
Somewhat Important
Not Very Important
Not At All Important
Comment
18.
What type of retailer are you?
Independent Jeweler
Jewelry Chain
Department Store
Other (please specify)
19.
In what state/region are you located?
New England (ME, NH, VT, MA, RI, CT)
Middle Atlantic (NY, NJ, PA)
East North Central (OH, IN, IL, MI, WI)
West North Central (MN, IA, MO, ND, SD, NE, KS)
South Atlantic (DE, MD, DC, VA, WV, NC, SC, GA, FL)
East South Central (KY, TN, AL, MS)
West South Central (AR, LA, OK, TX)
Mountain (MT, ID, WY, CO, NM, AZ, UT, NV)
West (AK, WA, OR, CA, HI)
Other (please specify)
20.
How many physical stores do you operate?
Online Only
1
2 - 4
5 - 14
15 - 49
50 - 99
100 - 249
250 - 499
500 or more
21.
What are your annual per-store sales?
Less than $250,000
$250,000 to $500,000
$500,001 to $750,000
$750,001 to $1,000,000
$1,000,001 to $1,500,000
$1,500,001 to $2,000,000
$2,000,001 to $5,000,000
$5,000,001 to $10,000,000
$10,000,001 and more
22.
Other Comments
23.
If you would like to enter the raffle please submit your email address below. Thank you for participating in the Silver Promotion Service survey.