1.Tell me about the last time you hired an agency to generate leads for your business. What did you like and dislike about the experience?

2.Why do you think generating leads has been challenging for your business? What has been the biggest hurdle?

3.What are the most effective channels you've found to reach potential customers? What’s been your experience with online lead generation?

4.How do the leads/customers you’re currently receiving compare to your ideal customer? What qualities or behaviors make them different?

5.If you could instantly/effortlessly improve one part of your lead generation or sales process, what would it be and why?

6.How do you currently track the effectiveness of your lead generation efforts? Are there any specific tools or methods you use?

7.Have you tried using landing pages or cold emailing in your lead generation strategy? If so, what was your experience?

8.What kind of content do you find most effective in engaging your audience and generating leads (e.g., blogs, case studies, social media posts, videos)?

9.When you think about the lead generation services you’ve used, what’s the most important factor for you in choosing a service provider? If there was a tool or service that could automate and optimize your entire lead generation process, how much of a difference would that make for your business?

10.If a lead generation service could promise you a higher quality of leads, but it would cost more, would you be willing to invest more? Why or why not?