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2016 Columns Magazine Readership Survey for Southern Adventist University
1.
How much of each issue of Columns magazine do you read?
All or nearly all
Approximately half
Less than half
Only a few articles
Seldom/never read it
2.
How often do you read the following regular sections in Columns magazine?
Read Regularly
Read Occasionally
Seldom/Never Read
Don't Recall Seeing
New Media (excerpts from Facebook, Twitter, etc)
Read Regularly
Read Occasionally
Seldom/Never Read
Don't Recall Seeing
Headlines
Read Regularly
Read Occasionally
Seldom/Never Read
Don't Recall Seeing
Features
Read Regularly
Read Occasionally
Seldom/Never Read
Don't Recall Seeing
Department Spotlight
Read Regularly
Read Occasionally
Seldom/Never Read
Don't Recall Seeing
Professor Inspiration
Read Regularly
Read Occasionally
Seldom/Never Read
Don't Recall Seeing
Mission Minute
Read Regularly
Read Occasionally
Seldom/Never Read
Don't Recall Seeing
Beyond the Columns
Read Regularly
Read Occasionally
Seldom/Never Read
Don't Recall Seeing
Full-page Photos with Large Captions
Read Regularly
Read Occasionally
Seldom/Never Read
Don't Recall Seeing
The Word
Read Regularly
Read Occasionally
Seldom/Never Read
Don't Recall Seeing
3.
What actions have you taken as a result of reading Columns magazine? (check all that apply)
Clipped/saved an article
Called article to the attention of friends/family/others
Contacted fellow alumni
Contacted Southern Adventist University for more information
Signed up for an activity
Watched a Southern event live online
Contributed financially to Southern
Planned a trip to Southern
Told a prospective student about Southern
None of these actions
Other (please specify)
4.
Please rate Columns content in the following areas:
Excellent
Good
Fair
Poor
Quality of writing
Excellent
Good
Fair
Poor
Relevance of information
Excellent
Good
Fair
Poor
Magazine design
Excellent
Good
Fair
Poor
Publication frequency
Excellent
Good
Fair
Poor
5.
Which topics do you most want to see covered in Columns magazine? (check all that apply)
Alumni Association news and events
University news
Building projects
Faculty accomplishments
Faculty and student research
Higher education issues
Societal issues using Southern alumni/faculty as sources
Evangelism/missions
Spiritual focus on campus
Donor profiles/philanthropy
Other (please specify)
6.
If you've viewed Columns magazine online, what brought you to the website? (check all that apply)
Extra content (videos and other multimedia)
Convenience (I do most of my reading online)
Accessibility (digital copy was available online before I received physical copy)
Other (please specify)
7.
Columns magazine is published to provide a communication link between the university and various audiences. Please indicate how well Columns meets each objective listed below:
To a Great Extent
Adequately
To Some Extent
Rarely Meets Objective
Provides information about what's happening at the university
To a Great Extent
Adequately
To Some Extent
Rarely Meets Objective
Fosters pride and respect for the university
To a Great Extent
Adequately
To Some Extent
Rarely Meets Objective
Discusses issues of interest to alumni, friends, and the academic community
To a Great Extent
Adequately
To Some Extent
Rarely Meets Objective
Increases understanding of the challenges and opportunities facing the university
To a Great Extent
Adequately
To Some Extent
Rarely Meets Objective
Encourages greater interaction with the university through event participation and financial/volunteer contributions
To a Great Extent
Adequately
To Some Extent
Rarely Meets Objective
Challenges and inspires alumni and friends to mission work and evangelism
To a Great Extent
Adequately
To Some Extent
Rarely Meets Objective
8.
Please rate your overall level of satisfaction with Columns magazine.
Extremely satisfied
Satisfied
Somewhat satisfied
Not satisfied
Suggestions for Editors:
9.
Where do you get most of your news about Southern Adventist University? (check all that apply)
Columns magazine
Southern's emails
Southern's social media (Facebook, etc)
Southern's website
Adventist Review magazine
Alumni meetings / fellow alumni
Church
Current students
Faculty/staff
Southern Tidings magazine
Other (please specify)
10.
Please indicate your age.
<30
31-45
46-60
61-75
>75