Dealership Assessment

Welcome to the Dealership Assessment for the Marine Industry Certified Dealership Program. Please rate your dealership on a scale of 1-10 on each of the following questions, with 1 being poor and 10 being excellent. And share the why behind your answers. Be honest. This will help our Certification team determine the areas in which we can offer you the most tools, templates and best practices as we work with you going forward. 

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* 1. Your dealership's name:

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* 2. Your dealership's location:

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* 3. Is your dealership location currently enrolled in the Dealership Certification program?

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* 4. Your first name:

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* 5. Your last name:

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* 6. Your job title:

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* 7. Your email address:

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* 8. I've read the Marine Industry Consumer Commitment and our dealership is following those practices.

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* 9. The collection and analysis of customer feedback (CSI surveys, etc.) in the Sales and Service Departments is ongoing and is actively used to improve operations.

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* 10. Our job descriptions have been developed with input from the employees and distributed to the employees.

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* 11. An employee handbook been developed and distributed to employees.

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* 12. An employee dress code has been established and maintained.

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* 13. Management and employee performance evaluations are being conducted annually, at a minimum:

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* 14. An annual employee satisfaction survey is conducted; results are shared with employees, and input is gathered for actionable improvements.

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* 15. Training needs for the entire team are identified and acted upon, and owners/managers attend at least 30 hours of leadership/management training annually.

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* 16. Our dealership promotes boating activities and events that encourage an interest in boating before and after the sale.

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* 17. I would rate the overall appearance of our facility:

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* 18. Sales, service, parts, internet, lead management and follow-up processes are mapped. Those processes are shared and reviewed regularly.

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* 19. Our sales process is published and is updated regularly, making sure it reflects the current market conditions, our customers' changing needs, and our team’s skills.

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* 20. I would rate our internet lead acquisition and response time:

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* 21. I would rate the overall appearance and functionality of our website:

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* 22. Our service process is published, and it allows for efficiency, customer-friendliness and tracking.

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* 23. I would rate our quality assurance process:

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* 24. Our parts process is published, and includes inventory control, tracking and obsolescence turns.

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* 25. We have a process established for timely financial reporting.

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* 26. Quarterly management reviews are conducted and reviewed with the managers.

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* 27. Our F&I process is integrated into our sales process.

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* 28. Our sales and service process maps include 100% follow-up with prospects and customers.

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* 29. We have conducted competitive mystery shops for sales, service and parts online.

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* 30. We develop performance goals and establish target dates for reaching those goals.

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