WMIA/WMMA Member Survey for WIC Technology Presentation Every year, the Joint WMIA/WMMA Technology Committee develops a technology-related presentation for the Woodworking Industry Conference (WIC). With WIC 2021 being canceled, the Technology Committee still plans to share its presentation with the members of both associations virtually.To help the Committee prepare, we'd appreciate your responses to the following questions relative to your company's marketing efforts. Question Title * 1. What type of member are you? Manufacturer Importer Distributor Associate Question Title * 2. Please rank each item from 1-9 from largest to smallest amount of money allotted in your marketing budget. 1 2 3 4 5 6 7 8 9 Tradeshows 1 2 3 4 5 6 7 8 9 Paid Social Media 1 2 3 4 5 6 7 8 9 Print Ads 1 2 3 4 5 6 7 8 9 Search Ads 1 2 3 4 5 6 7 8 9 Video Ads 1 2 3 4 5 6 7 8 9 Industry Webpages/Databases 1 2 3 4 5 6 7 8 9 Referrals 1 2 3 4 5 6 7 8 9 Content Creation (Videos, photography, etc.) 1 2 3 4 5 6 7 8 9 Other Question Title * 3. How interested are you in learning about the following? I am not interested I do not know much about it I know a bit about it I know a lot about it I consider myself an expert Software for tracking overall marketing Software for tracking overall marketing I am not interested Software for tracking overall marketing I do not know much about it Software for tracking overall marketing I know a bit about it Software for tracking overall marketing I know a lot about it Software for tracking overall marketing I consider myself an expert Tools for social media posting Tools for social media posting I am not interested Tools for social media posting I do not know much about it Tools for social media posting I know a bit about it Tools for social media posting I know a lot about it Tools for social media posting I consider myself an expert Tools for email marketing Tools for email marketing I am not interested Tools for email marketing I do not know much about it Tools for email marketing I know a bit about it Tools for email marketing I know a lot about it Tools for email marketing I consider myself an expert Question Title * 4. How do you use social media at your business? (Choose all that apply.) We never use We post sometimes We post regularly We have a large following Automated posting Paid advertising Facebook Facebook We never use Facebook We post sometimes Facebook We post regularly Facebook We have a large following Facebook Automated posting Facebook Paid advertising Instagram Instagram We never use Instagram We post sometimes Instagram We post regularly Instagram We have a large following Instagram Automated posting Instagram Paid advertising LinkedIn LinkedIn We never use LinkedIn We post sometimes LinkedIn We post regularly LinkedIn We have a large following LinkedIn Automated posting LinkedIn Paid advertising Twitter Twitter We never use Twitter We post sometimes Twitter We post regularly Twitter We have a large following Twitter Automated posting Twitter Paid advertising TikTok TikTok We never use TikTok We post sometimes TikTok We post regularly TikTok We have a large following TikTok Automated posting TikTok Paid advertising Pinterest Pinterest We never use Pinterest We post sometimes Pinterest We post regularly Pinterest We have a large following Pinterest Automated posting Pinterest Paid advertising YouTube YouTube We never use YouTube We post sometimes YouTube We post regularly YouTube We have a large following YouTube Automated posting YouTube Paid advertising Industry Forums Industry Forums We never use Industry Forums We post sometimes Industry Forums We post regularly Industry Forums We have a large following Industry Forums Automated posting Industry Forums Paid advertising Reddit Reddit We never use Reddit We post sometimes Reddit We post regularly Reddit We have a large following Reddit Automated posting Reddit Paid advertising Other Other We never use Other We post sometimes Other We post regularly Other We have a large following Other Automated posting Other Paid advertising Question Title * 5. How do you use digital marketing automation and support tools? Never heard of Use sometimes Use regularly Not interested Marketing Automation (Hubspot, Pardot, etc.) Marketing Automation (Hubspot, Pardot, etc.) Never heard of Marketing Automation (Hubspot, Pardot, etc.) Use sometimes Marketing Automation (Hubspot, Pardot, etc.) Use regularly Marketing Automation (Hubspot, Pardot, etc.) Not interested Email Automation (Mailchimp, etc.) Email Automation (Mailchimp, etc.) Never heard of Email Automation (Mailchimp, etc.) Use sometimes Email Automation (Mailchimp, etc.) Use regularly Email Automation (Mailchimp, etc.) Not interested Social Media Post Automation (Hootsuite, Buffer, etc.) Social Media Post Automation (Hootsuite, Buffer, etc.) Never heard of Social Media Post Automation (Hootsuite, Buffer, etc.) Use sometimes Social Media Post Automation (Hootsuite, Buffer, etc.) Use regularly Social Media Post Automation (Hootsuite, Buffer, etc.) Not interested Chatbots Chatbots Never heard of Chatbots Use sometimes Chatbots Use regularly Chatbots Not interested Question Title * 6. How do you track digital marketing? Never heard of Use sometimes Use regularly Not interested Website Analytics (Google Analytics, WebTrax, etc.) Website Analytics (Google Analytics, WebTrax, etc.) Never heard of Website Analytics (Google Analytics, WebTrax, etc.) Use sometimes Website Analytics (Google Analytics, WebTrax, etc.) Use regularly Website Analytics (Google Analytics, WebTrax, etc.) Not interested Social Analytics (Sprout, Keyhole, BuzzSumo, etc.) Social Analytics (Sprout, Keyhole, BuzzSumo, etc.) Never heard of Social Analytics (Sprout, Keyhole, BuzzSumo, etc.) Use sometimes Social Analytics (Sprout, Keyhole, BuzzSumo, etc.) Use regularly Social Analytics (Sprout, Keyhole, BuzzSumo, etc.) Not interested Other Other Never heard of Other Use sometimes Other Use regularly Other Not interested Question Title * 7. Which of these items do you currently have a way to proactively track ROI from their use? (Choose all that apply.) Trade Shows Print Ads Digital Ads (including Pay-Per-Click) Email Campaigns None of the above Question Title * 8. How much of a return on investment of time and money has your company seen from marketing? None Not much benefit Some benefit A large benefit Question Title * 9. Which forms has this return on investment taken? (Choose all that apply.) Sales Leads Exposure Connection to current customers Other (please specify) None of the above Question Title * 10. How confident are you in the way you are measuring your previous answers? I am not confident Our solutions/software might be working (I don't check them regularly) I think our solutions/software is working but I could always learn more I know our solutions/software is working the way I want it to I don't even know where to start Done