Every year, the Joint WMIA/WMMA Technology Committee develops a technology-related presentation for the Woodworking Industry Conference (WIC). With WIC 2021 being canceled, the Technology Committee still plans to share its presentation with the members of both associations virtually.

To help the Committee prepare, we'd appreciate your responses to the following questions relative to your company's marketing efforts.

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* 1. What type of member are you?

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* 2. Please rank each item from 1-9 from largest to smallest amount of money allotted in your marketing budget.

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* 3. How interested are you in learning about the following?

  I am not interested I do not know much about it I know a bit about it I know a lot about it I consider myself an expert
Software for tracking overall marketing
Tools for social media posting
Tools for email marketing

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* 4. How do you use social media at your business? (Choose all that apply.)

  We never use We post sometimes We post regularly We have a large following Automated posting Paid advertising
Facebook
Instagram
LinkedIn
Twitter
TikTok
Pinterest
YouTube
Industry Forums
Reddit
Other

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* 5. How do you use digital marketing automation and support tools?

  Never heard of Use sometimes Use regularly Not interested
Marketing Automation (Hubspot, Pardot, etc.)
Email Automation (Mailchimp, etc.)
Social Media Post Automation (Hootsuite, Buffer, etc.)
Chatbots

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* 6. How do you track digital marketing?

  Never heard of Use sometimes Use regularly Not interested
Website Analytics (Google Analytics, WebTrax, etc.)
Social Analytics (Sprout, Keyhole, BuzzSumo, etc.)
Other

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* 7. Which of these items do you currently have a way to proactively track ROI from their use? (Choose all that apply.)

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* 8. How much of a return on investment of time and money has your company seen from marketing?

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* 9. Which forms has this return on investment taken? (Choose all that apply.)

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* 10. How confident are you in the way you are measuring your previous answers?

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