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Radio research
1.
Do you listen to Radio?
Morning Show Only
Streaming
Sirius XM
Competing station (100.3, 107.1, 95.9, 99.9)
100.7 KZBL
97.5 KDBH
2.
What do you want in your listening experience?
Music!
Local content
Ad free listening
3.
What is your ideal format?
Easy listening (Frank Sinatra, Barbara Streisand)
Classic hits (hits from the 60s, 70s, 80s, and 90s)
Top 40
Adult Contemporary (Maroon 5, Adele, Taylor Swift, Bruno Mars)
Mainstream Country
Classic Country
Talk (Political/controversial)
4.
Do you want local content
Yes, weekly
Yes, daily
No, just music please
Maybe if there's a local event
Just sports