Marketplace Local: Station Partner Survey

Marketplace Local by APM|Marketplace is dedicated to supporting partner stations across the country with editorial resources, collaborative storytelling, national amplification and new revenue channels to ensure continued access by all Americans to their local news programming and economic stories that illuminate and inform their daily lives.

As we build this network, we want to hear from you how Marketplace Local can best support your station's goals. Please consider completing the following ten-minute survey.

Section 1: About Your Station

1.What station do you represent?

3.How would you describe the primary communities your station serves?

Primarily urban

Primarily rural

A mix of both urban and rural communities

4.Is your station part of a regional broadcast network or collaborative partnership?

5.How does your station currently collect audience feedback or insights? (Select all that apply.)

Conduct quantitative surveys (e.g., polls, questionnaires)

Conduct qualitative research (e.g., interviews, focus groups)

Compile unsolicited audience feedback (e.g., emails, comments, calls, social media)

Have dedicated staff time for audience research

Hire external consultants for audience research

Other (please specify)

Section 2: Reporting Resources

6.How would you describe your station’s current focus on local economic/business reporting?

7.What barriers, if any, prevent you from reaching your goals for local economic and business news reporting? (Select all that apply.)

Staffing constraints

Time constraints

Limited access to specialized economic data needed for reporting (e.g., Bloomberg, Moody’s, industry databases)

Limited economic reporting expertise

Other (please specify)

8.How interested are you in collaborating with Marketplace to increase and/or strengthen your local economic reporting?

10.What local or regional economic topics are you most interested in amplifying with increased coverage and/or reach?

Section 3: Digital Content

11.How would you describe your station’s current focus on digital content?

Describe (optional)

12.What barriers, if any, prevent you from reaching your goals for your station’s digital presence? (Select all that apply.)

Staffing constraints

Time constraints

Content cadence

Other (please specify)

13.What are your top priorities for growing your digital presence?

14.How interested are you in collaborating with Marketplace to increase your station’s digital output?

Section 4: Programming & Awareness

15.Barring resource challenges, how interested are you in adding Marketplace programming to your broadcast schedule?

16.If Marketplace produced additional content, what formats would be most useful to you? (Select all that apply.)

Other (please specify)

17.What types of additional economic and business news content would be most helpful to your audience and station goals? (Select all that apply.)

“News you can use” (e.g., human-centered stories on managing costs, navigating inflation, and saving money)

Economic explainers or “why it matters” segments tied to major economic headlines

Stories featuring real people navigating economic conditions (e.g., small business owners and workers across diverse industries)

Interviews or panel discussions with economists, business leaders, or policy experts

Other (please specify)

Section 5: Revenue & Fundraising

Section 6: Comments/Next Steps

20.Given current headwinds facing pubic media, what would a successful partnership with Marketplace and American Public Media look like for your station in the future?

21.Would you be interested in a follow-up conversation?

Yes

Not at this time

Other (please specify)

22.Will you be attending PMGC or PMJA?

Yes

23.Is there anything else you’d like us to know?