The 7 Principles of Conversion-Centered Design - Oli Gardner

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* 1. Name 5 of the 7 principles of conversion.

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* 2. As attention rates go , conversion rates go .

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* 3. Which of these is not a principal of Attention-Driven-Design?

Alliteration

Anomaly

Proximity

Consistency

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* 4. What does the principal “Context” mean?

The context of the page needs a low attention ratio.

Designing post-click experiences that are consistent to the data established prior to the
click.

Clearly communicating your unique value proposition in your context.

Aligning every element on your landing page with your campaign goal.

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* 5. What is a message match fail?

When you have multiple messages in your ad.

When you fail to match the message in your ad with the searchers intent.

When fail at writing an awesome ad.

When your landing page does not match the message of your ad.

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* 6. Describe the third principal of Clarity

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* 7. What is Information Hierarchy?

The most important information needs to be bolded.

The order of the information on the landing page.

Aligning every element on your landing page with your campaign goal.

Only important people can write the information on a landing page.

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* 8. Copy informs _____, not the other way around.

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* 9. Describe how proximity relates with Closing?

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* 10. Yes or No: During the users post conversion experience, should you ask them to do more or something else?

Yes

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* 1. Name 5 of the 7 principles of conversion.

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* 2. As attention rates go ______, conversion rates go ______.

Question Title

* 3. Which of these is not a principal of Attention-Driven-Design?

Question Title

* 4. What does the principal “Context” mean?

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* 5. What is a message match fail?

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* 6. Describe the third principal of Clarity

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* 7. What is Information Hierarchy?

Question Title

* 8. Copy informs _____, not the other way around.

Question Title

* 9. Describe how proximity relates with Closing?

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* 10. Yes or No: During the users post conversion experience, should you ask them to do more or something else?

* 2. As attention rates go , conversion rates go .