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EnergySage 2026 Contractor Survey

Introduction

Thank you for participating in EnergySage’s 2026 Contractor Survey. You are being asked to participate in this survey that will be used for research purposes. The purpose of the study is to learn about your company’s views on a variety of issues facing the solar industry.

We are requesting your participation in this study because your company installs residential solar systems. Your participation in the survey is voluntary. We will share survey results with you to help inform your company about the industry.

We will protect your company’s information; your responses will be anonymized and aggregated, and no information that could identify you or your company will be shared in publications about this study.

We expect this survey to take about 20 minutes to complete, and we are only requesting one response per company.
1.In what state did your company do the most business in 2025?(Required.)
2.In what other states does your company operate? (select all that apply)(Required.)
3.How many employees do you have in your company?(Required.)
4.How many years has your company been in business?(Required.)
5.Approximately what percentage of your company's overall business comes from installing the following products? (your answers should add up to 100)(Required.)
6.How many years of experience does your company have installing the following products?(Required.)
7.How often are customers repeat shoppers, by product (i.e., you already installed some product at their property)?(Required.)
Never
Infrequently
Sometimes
Often
Solar PV
Solar PV + energy storage
Solar and/or storage O&M services
Roofing
Consulting/services
General contracting
HVAC installations
Electrician
Manufacturing
Solar hot water
Backup generators
EV charger installations
Energy auditing
Weatherization (insulation)
Home energy management solutions
8.What are typical margins, by product, in percent?(Required.)
9.How have your company's hourly labor rates changed in the last year?(Required.)
10.What customer acquisition channels do you use?(Required.)
Do not use this
Sometimes use this
Use this frequently
Referrals
Events
Purchased leads through EnergySage
Partnerships (e.g. Solarize, local business)
Door-to-door
Purchased leads outside of EnergySage (you close the sale, e.g. Angi)
Resellers (other company closes sale)
Direct sales and advertising
Agreements with home builders to include solar on new construction
Inbound requests
11.What is your typical customer acquisition cost per closed sale (leads, advertising, sales, salaries and commission, and software)?(Required.)
12.What percentage of the cost of an installed solar panel system goes towards the following components? (your answers should add up to 100)(Required.)
13.Please place the following categories in order from highest to lowest potential for cost savings.(Required.)
14.What is the primary barrier to growing your business? (select up to 3)(Required.)