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The National Home-Based / Hosted Travel Agent Survey

This year’s survey is solely focused on home-based, independent, hosted travel agents and agencies, delivering in-depth insights into a segment that continues to drive growth and transformation across the travel industry.

These insights will be shared with industry partners and suppliers to elevate the professional profile of independent agents and agencies, helping to inform and strengthen industry-wide support.

By completing this survey, you have a chance to win up to $500 in VISA gift cards.
Early Bird Prize of a $300 VISA gift card will be awarded on January 15, 2026.
Thank you for providing your valuable insights.
SECTION 1 — ABOUT YOU
1.What best describes your work environment?
2.Are you affiliated with a host agency?
3.Which host agency are you currently affiliated with?
4.How many years have you been a travel advisor?
5.How long have you been an Independent Home Based hosted agent?
6.Which best describes your business structure?
7.Do you sell under your own brand name?
8.What were your approximate gross commissionable sales in 2025?
SECTION 2 — INCOME & BUSINESS ECONOMICS
9.Compared with before you became a home-based/independent advisor, how has your income changed?
10.Did you increase any of your service or planning fees in the past 12 months?
11.How many bookings did you personally book in 2025?
SECTION 3 — HOST RELATIONSHIP & SWITCHING INTENT
12.Overall, how satisfied are you with your current host?
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13.How likely are you to switch hosts in the next 12 months?
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14.If you have switched host agencies within the past 2 years, what improvements have you noticed? (Select all that apply)
15.Which three factors most influence your loyalty to a host?
16.Which improvements would make your host relationship more valuable? (Select up to three)
SECTION 4 — MARKETING & LEAD GEN
17.What are your top 3 lead sources by revenue in 2025?
18.What percentage of your 2025 bookings came from returning clients?
19.How confident are you in measuring your marketing ROI (Return on Investment?
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SECTION 5 — TECHNOLOGY & AI ADOPTION
20.Choose the 3 most important tools you actively use?
21.What percentage of your time is saved through automation and technology?
22.How comfortable are you using AI for business tasks?
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23.How are you leveraging AI technology?
24.What prevents you from using more technology or automation?
SECTION 6 — PRODUCT MIX & SPECIALIZATION
25.Which product categories grew the fastest for you in 2025?
26.Which destinations or experiences will you focus on in 2026?
SECTION 7 — GROUPS & AFFINITY TRAVEL
27.Did you book any groups in 2025?
28.How many groups did you operate?
29.What is your typical close rate for groups?
30.What are your top barriers to selling more groups?
SECTION 8 — TRAINING, SUPPLIER RELATIONS & MEDIA INFLUENCE
31.Which supplier engagement formats do you find most valuable?
32.Please select the top 3 travel media sources you read most often:
33.How would you rate supplier support in 2025?
34.What greater support would you like from suppliers.
35.What training topics would help grow your business in 2026?
SECTION 9 — WORK-LIFE BALANCE & SUSTAINABILITY
36.How many hours per week do you typically work?
37.How satisfied are you with your current work-life balance?
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38.What one change would most improve your business growth and success?
SECTION 10 — FUTURE OUTLOOK & OPEN-ENDS
39.Where do you see your business three years from now?
40.What industry trends will most impact your success in 2026–2027?
41.What additional support or innovation would you like to see from your host?
42.In one sentence: Why is being home-based the best decision you made?
43.Would you like to receive a copy of this survey? Please provide your email address below.
44.Please provide your email address to receive the report.
Thanks your taking your time to share your insights. By submitting your responses you will be entered into the Visa gift card draw.