Alcoholic Beverages Online Study-CA cl

Online Alcoholic Beverages Study

This study requires you to participate in a 4-day online platform (Recollective) for roughly 30-45 minutes per day from July 27-30, 2022 (pays $225). You will be required to be an active participant for the full session.

After the online session, you may be invited for an online interview on Zoom for 60-minutes on a date between August 9-11, 2022 (Extras on Aug 12). (Extra $125)

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* 1. Please provide the following information so that we may contact you:

Name

City/Town

State/Province

ZIP/Postal Code

Email Address

Phone Number

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* 2. What is your gender?

Male

Female

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* 3. When was the last time, if ever, you participated in a market research study?

0-3 months

4-6 months

6-12 months

12 months or more

Never

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* 4. On what topics, if any?

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* 5. Are you, or is anyone in your immediate household, employed in any of the following fields: newspapers, consumer magazines, radio or TV, advertising, marketing, market research, public relations, package design or new product development?

Yes

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* 6. Are you, or is anyone in your immediate household employed in the manufacturing, marketing, sales, advertising, or distribution of alcoholic beverage products (grocery store, club store, mass merchandisers, liquor stores, restaurants, bar)?

Yes

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* 7. Have you ever worked as a bartender?

Yes

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* 8. Which best describes your age?

17 or under

18-19

21-24

25-29

30-32

33-39

40-45

46-49

50-59

60-65

66-69

70 or older

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* 9. Which of the following best describes the highest level of education you have completed?

Some high school

High school graduate

Some college / university

College / university graduate

Some post grad/ post grad degree

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* 10. Which of these best describes your ethnicity?

African-American

Asian

Caucasian

Hispanic

Other (please specify)

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* 11. Which of these best describes your employment status?

Full time student

Part-time student

Work full-time (35 or more hours/week)

Work part-time (less than 35 hours/week)

Stay at home parent

Furloughed or Laid Off within the last 2-3 months

Retired

Neither work nor attend school

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* 12. If employed, what is your occupation/industry?

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* 13. Which of these best describes your Partner/Spouse's employment status?

Full time student

Part-time student

Work full-time (35 or more hours/week)

Work part-time (less than 35 hours/week)

Stay at home parent

Furloughed or Laid Off within the last 2-3 months

Retired

Neither work nor attend school

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* 14. How long have you resided in your town?

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* 15. Do you live independently or with your parents?

Independently

With your parents

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* 16. We are hoping to speak to people from households who represent various income levels. Which best describes your total annual household income?

Under 10,000

$10-20,000

$20-30,000

$30-50,000

$50-70,000

$70-100,000

$100-125,000

$125-150,000

$150-175,000

$175-200,000

$200K+

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* 17. Which of the following best describes your current relationship status?

Single

Married

Living with partner

Divorced

Separated

Widowed

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* 18. Do you have any children?

Yes

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* 19. We are looking to speak to users as well as non-users of some of the following beverages. Which, if any, of the following types of beverages have you consumed in the past month at home or outside at a bar/restaurant, etc.? Select all that apply...

Beer

Champagne

Hard Seltzers and other Flavored Malt Beverages e.g., White Claw, Truly, Mike’s Hard Lemonade, Bud Light Seltzer, etc.

Liquers e.g., Kalua, Bailey’s, Sheridians, etc.

Ready to Drink or Pre-mixed Cocktails in a can or bottle e.g. High Noon, Cut Water, Svedka Vodka soda/spritz, Ketel One Vodka Spritz, On the rocks, Long Drink, Sauza Agave Cocktails, (+brand) Ranch Water

Rum

Tequila

Vodka

Whiskey

Wine

None of the above

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* 20. Typically, how many times do you consume each of these in a month?

	Past Month	Most Days	3-4x week	1-2x week	2x month	Less often	Never
Beer	Beer Past Month	Beer Most Days	Beer 3-4x week	Beer 1-2x week	Beer 2x month	Beer Less often	Beer Never
Champagne	Champagne Past Month	Champagne Most Days	Champagne 3-4x week	Champagne 1-2x week	Champagne 2x month	Champagne Less often	Champagne Never
Hard Seltzers and other Flavored Malt Beverages e.g., White Claw, Truly, Mike’s Hard Lemonade, Bud Light Seltzer, etc.	Hard Seltzers and other Flavored Malt Beverages e.g., White Claw, Truly, Mike’s Hard Lemonade, Bud Light Seltzer, etc. Past Month	Hard Seltzers and other Flavored Malt Beverages e.g., White Claw, Truly, Mike’s Hard Lemonade, Bud Light Seltzer, etc. Most Days	Hard Seltzers and other Flavored Malt Beverages e.g., White Claw, Truly, Mike’s Hard Lemonade, Bud Light Seltzer, etc. 3-4x week	Hard Seltzers and other Flavored Malt Beverages e.g., White Claw, Truly, Mike’s Hard Lemonade, Bud Light Seltzer, etc. 1-2x week	Hard Seltzers and other Flavored Malt Beverages e.g., White Claw, Truly, Mike’s Hard Lemonade, Bud Light Seltzer, etc. 2x month	Hard Seltzers and other Flavored Malt Beverages e.g., White Claw, Truly, Mike’s Hard Lemonade, Bud Light Seltzer, etc. Less often	Hard Seltzers and other Flavored Malt Beverages e.g., White Claw, Truly, Mike’s Hard Lemonade, Bud Light Seltzer, etc. Never
Liquers e.g., Kalua, Bailey’s, Sheridians, etc.	Liquers e.g., Kalua, Bailey’s, Sheridians, etc. Past Month	Liquers e.g., Kalua, Bailey’s, Sheridians, etc. Most Days	Liquers e.g., Kalua, Bailey’s, Sheridians, etc. 3-4x week	Liquers e.g., Kalua, Bailey’s, Sheridians, etc. 1-2x week	Liquers e.g., Kalua, Bailey’s, Sheridians, etc. 2x month	Liquers e.g., Kalua, Bailey’s, Sheridians, etc. Less often	Liquers e.g., Kalua, Bailey’s, Sheridians, etc. Never
Ready to Drink or Pre-mixed Cocktails in a can or bottle e.g. High Noon, Cut Water, Svedka Vodka soda/spritz, Ketel One Vodka Spritz, On the rocks, Long Drink, Sauza Agave Cocktails, (+brand) Ranch Water	Ready to Drink or Pre-mixed Cocktails in a can or bottle e.g. High Noon, Cut Water, Svedka Vodka soda/spritz, Ketel One Vodka Spritz, On the rocks, Long Drink, Sauza Agave Cocktails, (+brand) Ranch Water Past Month	Ready to Drink or Pre-mixed Cocktails in a can or bottle e.g. High Noon, Cut Water, Svedka Vodka soda/spritz, Ketel One Vodka Spritz, On the rocks, Long Drink, Sauza Agave Cocktails, (+brand) Ranch Water Most Days	Ready to Drink or Pre-mixed Cocktails in a can or bottle e.g. High Noon, Cut Water, Svedka Vodka soda/spritz, Ketel One Vodka Spritz, On the rocks, Long Drink, Sauza Agave Cocktails, (+brand) Ranch Water 3-4x week	Ready to Drink or Pre-mixed Cocktails in a can or bottle e.g. High Noon, Cut Water, Svedka Vodka soda/spritz, Ketel One Vodka Spritz, On the rocks, Long Drink, Sauza Agave Cocktails, (+brand) Ranch Water 1-2x week	Ready to Drink or Pre-mixed Cocktails in a can or bottle e.g. High Noon, Cut Water, Svedka Vodka soda/spritz, Ketel One Vodka Spritz, On the rocks, Long Drink, Sauza Agave Cocktails, (+brand) Ranch Water 2x month	Ready to Drink or Pre-mixed Cocktails in a can or bottle e.g. High Noon, Cut Water, Svedka Vodka soda/spritz, Ketel One Vodka Spritz, On the rocks, Long Drink, Sauza Agave Cocktails, (+brand) Ranch Water Less often	Ready to Drink or Pre-mixed Cocktails in a can or bottle e.g. High Noon, Cut Water, Svedka Vodka soda/spritz, Ketel One Vodka Spritz, On the rocks, Long Drink, Sauza Agave Cocktails, (+brand) Ranch Water Never
Rum	Rum Past Month	Rum Most Days	Rum 3-4x week	Rum 1-2x week	Rum 2x month	Rum Less often	Rum Never
Tequila	Tequila Past Month	Tequila Most Days	Tequila 3-4x week	Tequila 1-2x week	Tequila 2x month	Tequila Less often	Tequila Never
Vodka	Vodka Past Month	Vodka Most Days	Vodka 3-4x week	Vodka 1-2x week	Vodka 2x month	Vodka Less often	Vodka Never
Whiskey	Whiskey Past Month	Whiskey Most Days	Whiskey 3-4x week	Whiskey 1-2x week	Whiskey 2x month	Whiskey Less often	Whiskey Never
Wine	Wine Past Month	Wine Most Days	Wine 3-4x week	Wine 1-2x week	Wine 2x month	Wine Less often	Wine Never
None of the above	None of the above Past Month	None of the above Most Days	None of the above 3-4x week	None of the above 1-2x week	None of the above 2x month	None of the above Less often	None of the above Never

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* 21. Do you have any conditions or restrictions, medical or otherwise that prevent or limit you from drinking alcoholic beverages?

Yes

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* 22. Of all the types of alcoholic beverages you drink regularly, which would you say is your primary choice, meaning your go-to beverage that you choose most of the time when you are buying your own drinks?

Please only select 1 or 2 items!!!!!!

Beer

Champagne

Hard Seltzers and other Flavored Malt Beverages

Liquers e.g., Kalua, Bailey’s, Sheridians, etc.

Ready to Drink or Pre-mixed Cocktails in a can or bottle

Rum

Tequila

Vodka

(specify : flavored/unflavored)

Whiskey

Wine

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* 23. OF THE 1-2 TYPES OF BEVERAGES YOU SELECTED ABOVE: Thinking of the past month, please specify the brand and type of beverage you like to buy and consume?

Primary-

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* 24. Which of the following types of spirits would you never consider drinking, if any?

Beer

Champagne

Hard Seltzers and other Flavored Malt Beverages

Liquers e.g., Kalua, Bailey’s, Sheridians, etc.

Ready to Drink or Pre-mixed Cocktails in a can or bottle

Rum

Tequila

Flavored Vodka

Unflavored Vodka

Whiskey

Wine

Open to all of the above

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* 25. Which of the following brands of alcoholic beverages are you aware of? Select all that apply...

Blue Moon

Modello

Josh

Jimador

Skyy

Pinnacle

Good Company

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* 26. Which, if any, of the following have you personally purchased and consumed within the last 2 months?

Blue Moon

Modello

Josh

Jimador

Skyy

Pinnacle

Good Company

None of the above

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* 27. Which of the following, if any, would you NEVER CONSIDER buying in the future, if any?

Blue Moon

Modello

Josh

Jimador

Skyy

Pinnacle

Good Company

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* 28. Now let’s think about the occasions when you typically enjoy the alcoholic beverages you consume. Which of the following are the occasions that apply to you when you mostly choose to enjoy your alcoholic drink? Select all that apply...

#1 A light-hearted and lively occasion, with a drink that’s perfect for sharing, enhancing being together, and celebrating, either in your own home or at someone else’s.

#2 A casual get together at home with friends or family, with a lively vibe, to hang out, start the party, and bring the group together.

#3 A lively, celebratory get together at home with friends, with drinks to start the party, be open to others, reminisce and connect.

#4 A quiet moment to just put your feet up with a drink, to relax and release at home.

#5 A routine meal with a drink in hand, in front of the TV, to release from the day.

#6 A relaxed meal at home with your partner, with a drink that helps savour the moment and is good for sharing.

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* 29. We will switch gears now. Please rate the following statements using a scale from 1 to 5 where 1 means you strongly disagree and 5 means you strongly agree.

	1-Strongly Disagree	2-Somewhat Disagree	3-Neither	4-Somewhat Agree	5-Strongly Agree
A. People often come to me for advice or recommendations before making a purchase or going out	A. People often come to me for advice or recommendations before making a purchase or going out 1-Strongly Disagree	A. People often come to me for advice or recommendations before making a purchase or going out 2-Somewhat Disagree	A. People often come to me for advice or recommendations before making a purchase or going out 3-Neither	A. People often come to me for advice or recommendations before making a purchase or going out 4-Somewhat Agree	A. People often come to me for advice or recommendations before making a purchase or going out 5-Strongly Agree
B. Being knowledgeable about top trends and new things is important to me	B. Being knowledgeable about top trends and new things is important to me 1-Strongly Disagree	B. Being knowledgeable about top trends and new things is important to me 2-Somewhat Disagree	B. Being knowledgeable about top trends and new things is important to me 3-Neither	B. Being knowledgeable about top trends and new things is important to me 4-Somewhat Agree	B. Being knowledgeable about top trends and new things is important to me 5-Strongly Agree
C. I like to wait for others to try new products and prefer to go with the tried and tested or well-established offerings.	C. I like to wait for others to try new products and prefer to go with the tried and tested or well-established offerings. 1-Strongly Disagree	C. I like to wait for others to try new products and prefer to go with the tried and tested or well-established offerings. 2-Somewhat Disagree	C. I like to wait for others to try new products and prefer to go with the tried and tested or well-established offerings. 3-Neither	C. I like to wait for others to try new products and prefer to go with the tried and tested or well-established offerings. 4-Somewhat Agree	C. I like to wait for others to try new products and prefer to go with the tried and tested or well-established offerings. 5-Strongly Agree
D. When I go out, I love posting on social medial about what I’m doing and who I’m with	D. When I go out, I love posting on social medial about what I’m doing and who I’m with 1-Strongly Disagree	D. When I go out, I love posting on social medial about what I’m doing and who I’m with 2-Somewhat Disagree	D. When I go out, I love posting on social medial about what I’m doing and who I’m with 3-Neither	D. When I go out, I love posting on social medial about what I’m doing and who I’m with 4-Somewhat Agree	D. When I go out, I love posting on social medial about what I’m doing and who I’m with 5-Strongly Agree
E. I’m usually the first of friends to find or try new products.	E. I’m usually the first of friends to find or try new products. 1-Strongly Disagree	E. I’m usually the first of friends to find or try new products. 2-Somewhat Disagree	E. I’m usually the first of friends to find or try new products. 3-Neither	E. I’m usually the first of friends to find or try new products. 4-Somewhat Agree	E. I’m usually the first of friends to find or try new products. 5-Strongly Agree

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* 30. How much do you agree/disagree with each of the following statements?

	5-Agree Strongly	4-Agree Somewhat	3-Neither	2-Disagree Somewhat	1-Disagree Strongly
I do not like sweet drinks or cocktails	I do not like sweet drinks or cocktails 5-Agree Strongly	I do not like sweet drinks or cocktails 4-Agree Somewhat	I do not like sweet drinks or cocktails 3-Neither	I do not like sweet drinks or cocktails 2-Disagree Somewhat	I do not like sweet drinks or cocktails 1-Disagree Strongly
Some drinks are more appropriate for one gender to drink than another	Some drinks are more appropriate for one gender to drink than another 5-Agree Strongly	Some drinks are more appropriate for one gender to drink than another 4-Agree Somewhat	Some drinks are more appropriate for one gender to drink than another 3-Neither	Some drinks are more appropriate for one gender to drink than another 2-Disagree Somewhat	Some drinks are more appropriate for one gender to drink than another 1-Disagree Strongly
I like to learn about how my liquors are made	I like to learn about how my liquors are made 5-Agree Strongly	I like to learn about how my liquors are made 4-Agree Somewhat	I like to learn about how my liquors are made 3-Neither	I like to learn about how my liquors are made 2-Disagree Somewhat	I like to learn about how my liquors are made 1-Disagree Strongly
There are too many choices of liquors and drinks; it can be overwhelming sometimes	There are too many choices of liquors and drinks; it can be overwhelming sometimes 5-Agree Strongly	There are too many choices of liquors and drinks; it can be overwhelming sometimes 4-Agree Somewhat	There are too many choices of liquors and drinks; it can be overwhelming sometimes 3-Neither	There are too many choices of liquors and drinks; it can be overwhelming sometimes 2-Disagree Somewhat	There are too many choices of liquors and drinks; it can be overwhelming sometimes 1-Disagree Strongly
The alcohol I have at home tends to be less expensive brands	The alcohol I have at home tends to be less expensive brands 5-Agree Strongly	The alcohol I have at home tends to be less expensive brands 4-Agree Somewhat	The alcohol I have at home tends to be less expensive brands 3-Neither	The alcohol I have at home tends to be less expensive brands 2-Disagree Somewhat	The alcohol I have at home tends to be less expensive brands 1-Disagree Strongly
I like to display the liquors/spirits I have in my home prominently	I like to display the liquors/spirits I have in my home prominently 5-Agree Strongly	I like to display the liquors/spirits I have in my home prominently 4-Agree Somewhat	I like to display the liquors/spirits I have in my home prominently 3-Neither	I like to display the liquors/spirits I have in my home prominently 2-Disagree Somewhat	I like to display the liquors/spirits I have in my home prominently 1-Disagree Strongly
I prefer to observe others rather than be the focus	I prefer to observe others rather than be the focus 5-Agree Strongly	I prefer to observe others rather than be the focus 4-Agree Somewhat	I prefer to observe others rather than be the focus 3-Neither	I prefer to observe others rather than be the focus 2-Disagree Somewhat	I prefer to observe others rather than be the focus 1-Disagree Strongly
When it comes to pop culture I am on the cutting edge of trends and new styles	When it comes to pop culture I am on the cutting edge of trends and new styles 5-Agree Strongly	When it comes to pop culture I am on the cutting edge of trends and new styles 4-Agree Somewhat	When it comes to pop culture I am on the cutting edge of trends and new styles 3-Neither	When it comes to pop culture I am on the cutting edge of trends and new styles 2-Disagree Somewhat	When it comes to pop culture I am on the cutting edge of trends and new styles 1-Disagree Strongly
I enjoy organizing events hosting parties and getting people together for fun	I enjoy organizing events hosting parties and getting people together for fun 5-Agree Strongly	I enjoy organizing events hosting parties and getting people together for fun 4-Agree Somewhat	I enjoy organizing events hosting parties and getting people together for fun 3-Neither	I enjoy organizing events hosting parties and getting people together for fun 2-Disagree Somewhat	I enjoy organizing events hosting parties and getting people together for fun 1-Disagree Strongly
I actively follow international events	I actively follow international events 5-Agree Strongly	I actively follow international events 4-Agree Somewhat	I actively follow international events 3-Neither	I actively follow international events 2-Disagree Somewhat	I actively follow international events 1-Disagree Strongly
I tend to be pessimistic about many things	I tend to be pessimistic about many things 5-Agree Strongly	I tend to be pessimistic about many things 4-Agree Somewhat	I tend to be pessimistic about many things 3-Neither	I tend to be pessimistic about many things 2-Disagree Somewhat	I tend to be pessimistic about many things 1-Disagree Strongly
Social status is important to me	Social status is important to me 5-Agree Strongly	Social status is important to me 4-Agree Somewhat	Social status is important to me 3-Neither	Social status is important to me 2-Disagree Somewhat	Social status is important to me 1-Disagree Strongly
I like trying new foods from around the world	I like trying new foods from around the world 5-Agree Strongly	I like trying new foods from around the world 4-Agree Somewhat	I like trying new foods from around the world 3-Neither	I like trying new foods from around the world 2-Disagree Somewhat	I like trying new foods from around the world 1-Disagree Strongly

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* 31. Finally, If you could attend a dinner party with any five people in the world, who would be your ideal guests? These could be celebrities, public figures (dead or alive), artists, or people you admire. Who are they are and why you would want to meet them.

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* 32. IMPORTANT:

This study requires you to participate in a 4-day online platform (Recollective) for roughly 30-45 minutes per day from July 27-30, 2022. You will be required to be an active participant for the full session. After the online session, you may be invited for an online interview on Zoom for 60-minutes on a date between August 9-11, 2022 (Extras on Aug 12). You will be provided detailed instructions for participation in a separate email. Do you agree to these terms?

Yes

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* 33. Do you have a desktop or laptop computer at home you will use for this session?

Yes

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* 34. Because this is a webcam-based session, you will need a webcam.....Do you currently have a webcam?

I have a working webcam built into my computer/laptop

I have a working webcam that can be plugged/attached to my computer/laptop

I do not have a webcam

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* 35. Do you have a headset or earbuds that include a microphone?

I have a working headset with a microphone included

I have working earbuds with a microphone included

I do not have a headset or earbuds with a microphone

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* 1. Please provide the following information so that we may contact you:

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* 2. What is your gender?

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* 3. When was the last time, if ever, you participated in a market research study?

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* 4. On what topics, if any?

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* 5. Are you, or is anyone in your immediate household, employed in any of the following fields: newspapers, consumer magazines, radio or TV, advertising, marketing, market research, public relations, package design or new product development?

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* 6. Are you, or is anyone in your immediate household employed in the manufacturing, marketing, sales, advertising, or distribution of alcoholic beverage products (grocery store, club store, mass merchandisers, liquor stores, restaurants, bar)?

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* 7. Have you ever worked as a bartender?

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* 8. Which best describes your age?

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* 9. Which of the following best describes the highest level of education you have completed?

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* 10. Which of these best describes your ethnicity?

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* 11. Which of these best describes your employment status?

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* 12. If employed, what is your occupation/industry?

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* 13. Which of these best describes your Partner/Spouse's employment status?

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* 14. How long have you resided in your town?

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* 15. Do you live independently or with your parents?

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* 16. We are hoping to speak to people from households who represent various income levels. Which best describes your total annual household income?

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* 17. Which of the following best describes your current relationship status?

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* 18. Do you have any children?

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* 19. We are looking to speak to users as well as non-users of some of the following beverages. Which, if any, of the following types of beverages have you consumed in the past month at home or outside at a bar/restaurant, etc.? Select all that apply...

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* 20. Typically, how many times do you consume each of these in a month?

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* 21. Do you have any conditions or restrictions, medical or otherwise that prevent or limit you from drinking alcoholic beverages?

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* 22. Of all the types of alcoholic beverages you drink regularly, which would you say is your primary choice, meaning your go-to beverage that you choose most of the time when you are buying your own drinks? Please only select 1 or 2 items!!!!!!

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* 23. OF THE 1-2 TYPES OF BEVERAGES YOU SELECTED ABOVE: Thinking of the past month, please specify the brand and type of beverage you like to buy and consume?

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* 24. Which of the following types of spirits would you never consider drinking, if any?

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* 25. Which of the following brands of alcoholic beverages are you aware of? Select all that apply...

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* 26. Which, if any, of the following have you personally purchased and consumed within the last 2 months?

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* 27. Which of the following, if any, would you NEVER CONSIDER buying in the future, if any?

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* 28. Now let’s think about the occasions when you typically enjoy the alcoholic beverages you consume. Which of the following are the occasions that apply to you when you mostly choose to enjoy your alcoholic drink? Select all that apply...

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* 29. We will switch gears now. Please rate the following statements using a scale from 1 to 5 where 1 means you strongly disagree and 5 means you strongly agree.

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* 30. How much do you agree/disagree with each of the following statements?

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* 31. Finally, If you could attend a dinner party with any five people in the world, who would be your ideal guests? These could be celebrities, public figures (dead or alive), artists, or people you admire. Who are they are and why you would want to meet them.

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* 33. Do you have a desktop or laptop computer at home you will use for this session?

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* 34. Because this is a webcam-based session, you will need a webcam.....Do you currently have a webcam?

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* 35. Do you have a headset or earbuds that include a microphone?

* 22. Of all the types of alcoholic beverages you drink regularly, which would you say is your primary choice, meaning your go-to beverage that you choose most of the time when you are buying your own drinks?

Please only select 1 or 2 items!!!!!!