E-Commerce Influencer Marketing Survey

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* 1. Title

Store Owner

Marketing (Manager, Coordinator, etc.)

Store Operations

Other

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* 2. Website Link to Store

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* 3. What is the annual revenue of your store per year (including in-person and online)?

>$100k

$100k - $250k

$250k - $2m

$2m - $5m

+$5m

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* 4. How would you score your useage of these different marketing activities as it relates to how you acquire customers?

	Do not use	Have used but not currently using	Using regularly	Using frequently (essential activity)	Have not used, but would like to
Paid Social Media & Google Ads	Paid Social Media & Google Ads Do not use	Paid Social Media & Google Ads Have used but not currently using	Paid Social Media & Google Ads Using regularly	Paid Social Media & Google Ads Using frequently (essential activity)	Paid Social Media & Google Ads Have not used, but would like to
Influencer/Content Creator Marketing	Influencer/Content Creator Marketing Do not use	Influencer/Content Creator Marketing Have used but not currently using	Influencer/Content Creator Marketing Using regularly	Influencer/Content Creator Marketing Using frequently (essential activity)	Influencer/Content Creator Marketing Have not used, but would like to
Organic Marketing/User Generated Content	Organic Marketing/User Generated Content Do not use	Organic Marketing/User Generated Content Have used but not currently using	Organic Marketing/User Generated Content Using regularly	Organic Marketing/User Generated Content Using frequently (essential activity)	Organic Marketing/User Generated Content Have not used, but would like to
Email Campaigns	Email Campaigns Do not use	Email Campaigns Have used but not currently using	Email Campaigns Using regularly	Email Campaigns Using frequently (essential activity)	Email Campaigns Have not used, but would like to
Affiliate Marketing/Sponsorships	Affiliate Marketing/Sponsorships Do not use	Affiliate Marketing/Sponsorships Have used but not currently using	Affiliate Marketing/Sponsorships Using regularly	Affiliate Marketing/Sponsorships Using frequently (essential activity)	Affiliate Marketing/Sponsorships Have not used, but would like to

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* 5. If you do not implement influencer/content creator marketing, why not?

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* 6. If you have implemented influencer/content creatir marketing in the past but have since stopped, why?

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* 7. Which social media channels are you most interested in using influencers/content creators on? Select all that apply.

Instagram

TikTok

Facebook

YouTube

Other (please specify)

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* 8. How do you currently source influencers/content creators for your store? Select all that apply.

I look at my existing followers as inspiration

I capture the social media profiles of my customers when they purchase and contact them

I search for people using hashtags that are relevant to my brand

I use/pay for a tool that helps me find influencers

I work with a marketing pro who finds influencers for me

Other (please specify)

None of the above

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* 9. What are your current goals with influencer/content creator marketing? Please rank the following in order of importance (1 being most important).

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* 10. When you are sourcing influencers and content creators, what are the most important qualities you look for? Please select up to 4.

the aesthetic of the influencer (“I like how their brand looks”)

the visual look and quality of the influencer’s content (“the influencer takes high quality photos”)

what the influencer says and represents in their content (what they say in the captions, videos, etc.)

how engaging their content is (number of likes and comments, ratio of likes/comments to followers)

other brands the influencer has worked with are similar to mine

my followers follow the influencer

how many followers the influencer has

the influencer seems authentic and “real”

how the influencer wants to be paid (in product, in commission, up-front payment, etc.)

the influencer has a “clean” background (example: no offensive past content or blunders)

None of the above

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* 11. For the chance to win a $200 visa gift card, please give us your first name and email. Your information will remain private and you will not be contacted unless you are the winner.

First Name

Email Address

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* 12. If you are interested in being a part of a pilot program where you will be given a curated list of influencers that are the best fit for your brand and will help expedite reaching your goals for influencer marketing, please select "yes" and we will reach out to you via the email address you listed above. The pilot program is completely free of charge!

Yes