The Laurel Centre Rebrand Survey

The Laurel Centre is growing and changing, and we’d like to hear from you. Please take a few minutes to answer this short survey. As a community member your inputs are invaluable as we move forward to better serve Manitoba.

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* 1. Have you heard of The Laurel Centre?

Yes

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* 2. What line best describes your connection to The Laurel Centre:

I am a staff member or volunteer with The Laurel Centre

I am a client/past client of The Laurel Centre

I am from a partner/community organization and have worked with The Laurel Centre

I am a funder/past funder of The Laurel Centre

I know about The Laurel Centre but have not been involved in the organization

I know nothing about The Laurel Centre

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* 3. What is The Laurel Centre all about? Check 3.

Childhood Sexual Abuse

Trauma Focused

Mental Health

Substance Use/Addictions

Long Term Therapy

Short Term Therapy

Support & Advocacy

Psychoeducational Groups/Workshops

Not-for-profit charity

Other (please specify)

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* 4. What is The Laurel Centre’s reputation in the community?

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* 5. What are The Laurel Centre’s greatest strengths? Select 3.

High level of clinical expertise

Client-centred

Motivated and dedicated staff

Respectful and welcoming environment

Effective, good leadership

Collaborative

Safe and accessible services

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* 6. What are The Laurel Centre’s greatest challenges? Select 3.

Physical space

Collaboration/partnerships

Funding & resources

Staff diversity

Diversity in communities/clients reached (2SLGBTQ+, socioeconomic, ethnocultural, etc)

Wait lists

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* 7. Thinking about questions people ask you about The Laurel Centre. What one thing are they most confused or curious about?

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* 8. The Laurel Centre’s name is somewhat vague; it does not indicate that it is a counselling centre. Is there a benefit to the organization having a subtle name in relation to the services it provides?

Yes, the name should be vague because of the sensitive nature of the service

No, the name should be overt, and easily convey what type of service the centre provides

Not sure.

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* 9. Name three personality traits that best describe The Laurel Centre: (provide adjectives list) (example words: safe, helping)

Personality trait 1:

Personality trait 2:

Personality trait 3:

The Laurel Centre is known for providing services to women who were sexually abused as children, but will be changing to provide services to all people who have been sexually abused.

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* 10. Knowing this, do you think The Laurel Centre should change its name?

Yes

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* 11. If the Centre does decide to change its name, what part of the name, or the meaning, should we ensure we retain as we look for a new name for the organization?

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* 12. What part of the logo is an important part to retain as we look to serve all people? (logo is above)

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* 13. If you are presenting The Laurel Centre to a person who has been sexually abused, would it be easy to communicate The Centre’s services and values to: (rate on scale of 1-5)

	1 - Not Easy				5 - Very Easy
Men	Men 1 - Not Easy	Men	Men	Men	Men 5 - Very Easy
Women	Women 1 - Not Easy	Women	Women	Women	Women 5 - Very Easy
2SLGBTQ+	2SLGBTQ+ 1 - Not Easy	2SLGBTQ+	2SLGBTQ+	2SLGBTQ+	2SLGBTQ+ 5 - Very Easy