The creative landscape has shifted significantly over the past several years, as organizations have started bringing more of their creative work in-house, and as creative teams are increasingly recognized as crucial contributors to the business's core objectives. As the creative industry continues to evolve, we here at InSource and inMotionNow believe that it is important to understand the impact of these changes at both the organizational and individual creative level. To that purpose we are excited to be launching for the third year the In-House Creative Management Survey and Report.


Key Themes
Over 500 creative and marketing professionals participated in last year's report, providing key insight into how the relationship between marketing is progressing as more creative teams are brought in-house. The 2020 Survey will cover some of the same ground to benchmark progress on these issues, but we will also be exploring new themes that have emerged in the in-house creative world over the past year.

Survey Instructions
Your anonymous answers to this survey will be used to build the 2020 Report, and by participating in the survey you can sign up to be the first to receive your FREE copy of the report in February 2020. We’ll also send you a copy of the 2019 report to read in the meantime.

The survey should take about 5 minutes to complete, and your responses are completely anonymous. If you have any questions, please email explore@inmotionnow.com

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* 1. What percentage of your organization’s creative work is produced in-house?

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* 2. What is the name of your creative team or department? (e.g. "Creative Services")

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* 3. How long has your organization had an in-house creative team?

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* 4. How important is creative work considered to the success of your organization’s key objectives?

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* 5. Many organizations measure the value of creative in terms of business impact. How does your organization define "business impact" for creative work? (Select all that apply)

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* 6. How much credit do you feel creative is given for your organization's results compared to 1 year ago?

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* 7. Do you feel that creatives in your organization are being asked to take on new responsibilities beyond traditional creative tasks (e.g. project management, client relations, etc.). If so, what are the responsibilities you see emerging?

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* 8. Which of the following are the most significant challenges facing your creative team? (Select all that apply)

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* 9. Please indicate your level of agreement with the following statements:

  Strongly disagree Disagree Neither Agree Strongly agree
The level of collaboration between the creative teams and the marketing team is effective.
My organization invests in creative team training and development
Morale on the creative team is high
The creative team uses effective best practices

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* 10. Please indicate your level of agreement with the following statements:

  Strongly disagree Disagree Neither  Agree Strongly agree
Creative briefings in my organization are complete and comprehensive
Project kickoffs in my organization are effective
Project management in my organization is efficient
Proof routing in my organization is streamlined
Feedback from reviewers is clear and actionable

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* 11. How many rounds of reviews does a typical project take?

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* 12. How long does it typically take to get approval on a proof?

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* 13. On average, about how many hours per week do you spend on administrative tasks? (For example, updating task completion statuses; compiling feedback on assets; chasing approvals; etc.)

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* 14. How often does the marketing team provide the creative team with quantitative feedback on creative content performance?

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* 15. My creative team has robust reporting on creative production. (For example, how many projects are completed a quarter, how many rounds of proofs are required for approval, etc.)

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* 16. Which of the following best describes your primary responsibility as it relates to the creative/marketing team?

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* 17. How many people are on your creative team (including creative leadership)?

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* 18. On average, how many internal clients or stakeholders does your in-house team have? (Include all requesters, reviewers, and approvers of creative work).

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* 19. What is your company’s approximate annual revenue? (Anonymous for survey purposes only).

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* 20. What subjects and types of thought leadership and industry intel are you interested in? For example, new technology trends, emerging best practices, whitepapers and guides, stats in infographics, etc.

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* 21. Which of the following do you wish was better incorporated into your creative workflow? (Select all that apply):

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* 22. If you could make one change involving the creative team that would have a positive impact on the business, what would it be? For example, aligning creative work to organizational goals, team building exercises with stakeholders, etc.

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* 23. If you'd like a copy of the survey results, please provide your email address. (optional)

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