PROMOTIONAL PRODUCTS MEDIA CONTENT/USAGE/SOURCES SURVEY

Promo Marketing Promotional Products Media/Usage/Sources Survey

Thank you for participating in our short survey! We want to better understand your content engagement preferences in order to better enhance our offerings. This survey should take 5-10 min. to complete, and you will be automatically entered into a drawing for one of two (2) $50 Amazon gift cards. (See official rules here.)

Question Title

* 1. Please indicate the topics below, related to the promotional products industry, that you followed/read about in the past 12 months, in order to keep up to date for work-related purposes.

(Please check ALL that apply)

Printing/Decorating

Sales Advice

Promotional Product Ideas

Content Marketing

New Hires

Technology/Software

Promotional Apparel Trends

Trade Show & Event Preparation/Best Practices

Mergers/Acquisitions

Email Marketing

Industry-Specific and/or Related News

Social Media Marketing

Question Title

* 2. Approximately how often do you access news and information on the topics that you follow, for your work-related purposes to the promotional products industry?

	Once a day or more	Several times a week	Several times per month	Once a month	Less than once a month
New Hires	New Hires Once a day or more	New Hires Several times a week	New Hires Several times per month	New Hires Once a month	New Hires Less than once a month
Social Media Marketing	Social Media Marketing Once a day or more	Social Media Marketing Several times a week	Social Media Marketing Several times per month	Social Media Marketing Once a month	Social Media Marketing Less than once a month
Email Marketing	Email Marketing Once a day or more	Email Marketing Several times a week	Email Marketing Several times per month	Email Marketing Once a month	Email Marketing Less than once a month
Sales Advice	Sales Advice Once a day or more	Sales Advice Several times a week	Sales Advice Several times per month	Sales Advice Once a month	Sales Advice Less than once a month
Promotional Product Ideas	Promotional Product Ideas Once a day or more	Promotional Product Ideas Several times a week	Promotional Product Ideas Several times per month	Promotional Product Ideas Once a month	Promotional Product Ideas Less than once a month
Mergers/Acquisitions	Mergers/Acquisitions Once a day or more	Mergers/Acquisitions Several times a week	Mergers/Acquisitions Several times per month	Mergers/Acquisitions Once a month	Mergers/Acquisitions Less than once a month
Trade Show & Event Preparation/Best Practices	Trade Show & Event Preparation/Best Practices Once a day or more	Trade Show & Event Preparation/Best Practices Several times a week	Trade Show & Event Preparation/Best Practices Several times per month	Trade Show & Event Preparation/Best Practices Once a month	Trade Show & Event Preparation/Best Practices Less than once a month
Promotional Apparel Trends	Promotional Apparel Trends Once a day or more	Promotional Apparel Trends Several times a week	Promotional Apparel Trends Several times per month	Promotional Apparel Trends Once a month	Promotional Apparel Trends Less than once a month
Printing/Decorating	Printing/Decorating Once a day or more	Printing/Decorating Several times a week	Printing/Decorating Several times per month	Printing/Decorating Once a month	Printing/Decorating Less than once a month
Industry-Specific and/or Related News	Industry-Specific and/or Related News Once a day or more	Industry-Specific and/or Related News Several times a week	Industry-Specific and/or Related News Several times per month	Industry-Specific and/or Related News Once a month	Industry-Specific and/or Related News Less than once a month
Technology/Software	Technology/Software Once a day or more	Technology/Software Several times a week	Technology/Software Several times per month	Technology/Software Once a month	Technology/Software Less than once a month
Content Marketing	Content Marketing Once a day or more	Content Marketing Several times a week	Content Marketing Several times per month	Content Marketing Once a month	Content Marketing Less than once a month

Question Title

* 3. How important to you and your work are each of the following topics related to the promotional products industry?

	Very Important	Important	Neither Important nor Unimportant	Unimportant	Not Important at all
Industry-Specific and/or Related News	Industry-Specific and/or Related News Very Important	Industry-Specific and/or Related News Important	Industry-Specific and/or Related News Neither Important nor Unimportant	Industry-Specific and/or Related News Unimportant	Industry-Specific and/or Related News Not Important at all
Technology/Software	Technology/Software Very Important	Technology/Software Important	Technology/Software Neither Important nor Unimportant	Technology/Software Unimportant	Technology/Software Not Important at all
Email Marketing	Email Marketing Very Important	Email Marketing Important	Email Marketing Neither Important nor Unimportant	Email Marketing Unimportant	Email Marketing Not Important at all
Trade Show & Event Preparation/Best Practices	Trade Show & Event Preparation/Best Practices Very Important	Trade Show & Event Preparation/Best Practices Important	Trade Show & Event Preparation/Best Practices Neither Important nor Unimportant	Trade Show & Event Preparation/Best Practices Unimportant	Trade Show & Event Preparation/Best Practices Not Important at all
Social Media Marketing	Social Media Marketing Very Important	Social Media Marketing Important	Social Media Marketing Neither Important nor Unimportant	Social Media Marketing Unimportant	Social Media Marketing Not Important at all
New Hires	New Hires Very Important	New Hires Important	New Hires Neither Important nor Unimportant	New Hires Unimportant	New Hires Not Important at all
Content Marketing	Content Marketing Very Important	Content Marketing Important	Content Marketing Neither Important nor Unimportant	Content Marketing Unimportant	Content Marketing Not Important at all
Promotional Product Ideas	Promotional Product Ideas Very Important	Promotional Product Ideas Important	Promotional Product Ideas Neither Important nor Unimportant	Promotional Product Ideas Unimportant	Promotional Product Ideas Not Important at all
Promotional Apparel Trends	Promotional Apparel Trends Very Important	Promotional Apparel Trends Important	Promotional Apparel Trends Neither Important nor Unimportant	Promotional Apparel Trends Unimportant	Promotional Apparel Trends Not Important at all
Sales Advice	Sales Advice Very Important	Sales Advice Important	Sales Advice Neither Important nor Unimportant	Sales Advice Unimportant	Sales Advice Not Important at all
Mergers/Acquisitions	Mergers/Acquisitions Very Important	Mergers/Acquisitions Important	Mergers/Acquisitions Neither Important nor Unimportant	Mergers/Acquisitions Unimportant	Mergers/Acquisitions Not Important at all
Printing/Decorating	Printing/Decorating Very Important	Printing/Decorating Important	Printing/Decorating Neither Important nor Unimportant	Printing/Decorating Unimportant	Printing/Decorating Not Important at all

Question Title

* 4. How satisfied are you with the amount of coverage available to you through media sources (e.g., publications, websites, e-newsletters, etc.) on the following topics related to the promotional products industry.

Very Satisfied = I can find plenty of information on the topic very easily.
Not at all Satisfied = It is very difficult to find any information on this topic.

	Very Satisfied	Satisfied	Neither Satisfied nor Unsatisfied	Unsatisfied	Not at all Satisfied
Promotional Product Ideas	Promotional Product Ideas Very Satisfied	Promotional Product Ideas Satisfied	Promotional Product Ideas Neither Satisfied nor Unsatisfied	Promotional Product Ideas Unsatisfied	Promotional Product Ideas Not at all Satisfied
New Hires	New Hires Very Satisfied	New Hires Satisfied	New Hires Neither Satisfied nor Unsatisfied	New Hires Unsatisfied	New Hires Not at all Satisfied
Technology/Software	Technology/Software Very Satisfied	Technology/Software Satisfied	Technology/Software Neither Satisfied nor Unsatisfied	Technology/Software Unsatisfied	Technology/Software Not at all Satisfied
Sales Advice	Sales Advice Very Satisfied	Sales Advice Satisfied	Sales Advice Neither Satisfied nor Unsatisfied	Sales Advice Unsatisfied	Sales Advice Not at all Satisfied
Trade Show & Event Preparation/Best Practices	Trade Show & Event Preparation/Best Practices Very Satisfied	Trade Show & Event Preparation/Best Practices Satisfied	Trade Show & Event Preparation/Best Practices Neither Satisfied nor Unsatisfied	Trade Show & Event Preparation/Best Practices Unsatisfied	Trade Show & Event Preparation/Best Practices Not at all Satisfied
Social Media Marketing	Social Media Marketing Very Satisfied	Social Media Marketing Satisfied	Social Media Marketing Neither Satisfied nor Unsatisfied	Social Media Marketing Unsatisfied	Social Media Marketing Not at all Satisfied
Printing/Decorating	Printing/Decorating Very Satisfied	Printing/Decorating Satisfied	Printing/Decorating Neither Satisfied nor Unsatisfied	Printing/Decorating Unsatisfied	Printing/Decorating Not at all Satisfied
Mergers/Acquisitions	Mergers/Acquisitions Very Satisfied	Mergers/Acquisitions Satisfied	Mergers/Acquisitions Neither Satisfied nor Unsatisfied	Mergers/Acquisitions Unsatisfied	Mergers/Acquisitions Not at all Satisfied
Content Marketing	Content Marketing Very Satisfied	Content Marketing Satisfied	Content Marketing Neither Satisfied nor Unsatisfied	Content Marketing Unsatisfied	Content Marketing Not at all Satisfied
Industry-Specific and/or Related News	Industry-Specific and/or Related News Very Satisfied	Industry-Specific and/or Related News Satisfied	Industry-Specific and/or Related News Neither Satisfied nor Unsatisfied	Industry-Specific and/or Related News Unsatisfied	Industry-Specific and/or Related News Not at all Satisfied
Email Marketing	Email Marketing Very Satisfied	Email Marketing Satisfied	Email Marketing Neither Satisfied nor Unsatisfied	Email Marketing Unsatisfied	Email Marketing Not at all Satisfied
Promotional Apparel Trends	Promotional Apparel Trends Very Satisfied	Promotional Apparel Trends Satisfied	Promotional Apparel Trends Neither Satisfied nor Unsatisfied	Promotional Apparel Trends Unsatisfied	Promotional Apparel Trends Not at all Satisfied

Question Title

* 5. How satisfied are you with the quality of coverage from the media sources (e.g., publications, websites, e-newsletters, etc.) you access on the following topics related to the promotional products industry?

Very Satisfied = the media sources I use are doing an exceptional job.
Not at all Satisfied = the quality of coverage is lacking tremendously.

	Very Satisfied	Satisfied	Neither Satisfied nor Unsatisfied	Unsatisfied	Not at all Satisfied
Industry-Specific and/or Related News	Industry-Specific and/or Related News Very Satisfied	Industry-Specific and/or Related News Satisfied	Industry-Specific and/or Related News Neither Satisfied nor Unsatisfied	Industry-Specific and/or Related News Unsatisfied	Industry-Specific and/or Related News Not at all Satisfied
Content Marketing	Content Marketing Very Satisfied	Content Marketing Satisfied	Content Marketing Neither Satisfied nor Unsatisfied	Content Marketing Unsatisfied	Content Marketing Not at all Satisfied
Promotional Apparel Trends	Promotional Apparel Trends Very Satisfied	Promotional Apparel Trends Satisfied	Promotional Apparel Trends Neither Satisfied nor Unsatisfied	Promotional Apparel Trends Unsatisfied	Promotional Apparel Trends Not at all Satisfied
New Hires	New Hires Very Satisfied	New Hires Satisfied	New Hires Neither Satisfied nor Unsatisfied	New Hires Unsatisfied	New Hires Not at all Satisfied
Printing/Decorating	Printing/Decorating Very Satisfied	Printing/Decorating Satisfied	Printing/Decorating Neither Satisfied nor Unsatisfied	Printing/Decorating Unsatisfied	Printing/Decorating Not at all Satisfied
Trade Show & Event Preparation/Best Practices	Trade Show & Event Preparation/Best Practices Very Satisfied	Trade Show & Event Preparation/Best Practices Satisfied	Trade Show & Event Preparation/Best Practices Neither Satisfied nor Unsatisfied	Trade Show & Event Preparation/Best Practices Unsatisfied	Trade Show & Event Preparation/Best Practices Not at all Satisfied
Email Marketing	Email Marketing Very Satisfied	Email Marketing Satisfied	Email Marketing Neither Satisfied nor Unsatisfied	Email Marketing Unsatisfied	Email Marketing Not at all Satisfied
Mergers/Acquisitions	Mergers/Acquisitions Very Satisfied	Mergers/Acquisitions Satisfied	Mergers/Acquisitions Neither Satisfied nor Unsatisfied	Mergers/Acquisitions Unsatisfied	Mergers/Acquisitions Not at all Satisfied
Technology/Software	Technology/Software Very Satisfied	Technology/Software Satisfied	Technology/Software Neither Satisfied nor Unsatisfied	Technology/Software Unsatisfied	Technology/Software Not at all Satisfied
Promotional Product Ideas	Promotional Product Ideas Very Satisfied	Promotional Product Ideas Satisfied	Promotional Product Ideas Neither Satisfied nor Unsatisfied	Promotional Product Ideas Unsatisfied	Promotional Product Ideas Not at all Satisfied
Social Media Marketing	Social Media Marketing Very Satisfied	Social Media Marketing Satisfied	Social Media Marketing Neither Satisfied nor Unsatisfied	Social Media Marketing Unsatisfied	Social Media Marketing Not at all Satisfied
Sales Advice	Sales Advice Very Satisfied	Sales Advice Satisfied	Sales Advice Neither Satisfied nor Unsatisfied	Sales Advice Unsatisfied	Sales Advice Not at all Satisfied

Question Title

* 6. Are there any other topics or types of information of importance to you that you feel are not currently or not adequately being covered by the media industry? If so, please specify which ones and please explain in detail what would be of value to you.

Question Title

* 7. Below is a list of media brands that regularly publish content on the promotional products industry. For each media brand, please indicate if you have consumed their content in any form (e.g. website, email newsletter etc.) in the past 12 months.

Promo Marketing

PPAI

ASI

SAGE

Distributor Central

Commonsku

Promo Kitchen

PromoCorner

Other (please specify)

Question Title

* 8. For each vendor, please indicate if you have accessed in the past 12 months nor have NOT accessed in the past 12 months.

	Have accessed in past 12 months	Have NOT accessed in the past 12 months
PPAI	PPAI Have accessed in past 12 months	PPAI Have NOT accessed in the past 12 months
Distributor Central	Distributor Central Have accessed in past 12 months	Distributor Central Have NOT accessed in the past 12 months
Commonsku	Commonsku Have accessed in past 12 months	Commonsku Have NOT accessed in the past 12 months
Promo Marketing	Promo Marketing Have accessed in past 12 months	Promo Marketing Have NOT accessed in the past 12 months
ASI	ASI Have accessed in past 12 months	ASI Have NOT accessed in the past 12 months
SAGE	SAGE Have accessed in past 12 months	SAGE Have NOT accessed in the past 12 months
PromoCorner	PromoCorner Have accessed in past 12 months	PromoCorner Have NOT accessed in the past 12 months
Promo Kitchen	Promo Kitchen Have accessed in past 12 months	Promo Kitchen Have NOT accessed in the past 12 months

Other (please specify and indicate if you have or have not accessed in the past 12 months)

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* 9. Are there any other media brands of importance to you that you feel are not listed in the selection of media brands mentioned above? If so, please specify which ones that you follow/read consistently.

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* 10. Below is a list of formats used to access information for the promotional products industry information.

For each one, please indicate if you have accessed in the past 12 months or have NOT accessed in the past 12 months by checking the appropriate boxes below. (Select only one box per format)

	Have accessed in past 12 months	Have NOT accessed in the past 12 months
Email Blast/Alert	Email Blast/Alert Have accessed in past 12 months	Email Blast/Alert Have NOT accessed in the past 12 months
Website	Website Have accessed in past 12 months	Website Have NOT accessed in the past 12 months
Online Video(Product, Instructional)	Online Video(Product, Instructional) Have accessed in past 12 months	Online Video(Product, Instructional) Have NOT accessed in the past 12 months
Social Media	Social Media Have accessed in past 12 months	Social Media Have NOT accessed in the past 12 months
E-newsletters	E-newsletters Have accessed in past 12 months	E-newsletters Have NOT accessed in the past 12 months
Research Reports/White Papers	Research Reports/White Papers Have accessed in past 12 months	Research Reports/White Papers Have NOT accessed in the past 12 months
Print Magazines	Print Magazines Have accessed in past 12 months	Print Magazines Have NOT accessed in the past 12 months
Podcasts	Podcasts Have accessed in past 12 months	Podcasts Have NOT accessed in the past 12 months
Webcasts/Webinars	Webcasts/Webinars Have accessed in past 12 months	Webcasts/Webinars Have NOT accessed in the past 12 months
Events/Trade Shows/Conferences	Events/Trade Shows/Conferences Have accessed in past 12 months	Events/Trade Shows/Conferences Have NOT accessed in the past 12 months

Question Title

* 11. Now, thinking about the media brands you access for information on the promotional products industry, in any format/platform (i.e. print, website, e-newsletter, etc.), please write in up to three media brands you rely on the most in order of preference. Please list below.

1st Choice

2nd Choice

3rd Choice

Question Title

* 12. For the three media brands you selected, how have you accessed the information they provide to keep up to date on the promotional products industry over the past 12 months? Please check ALL platforms you use for each brand.

	Print Magazine	Website	E-Newsletter	Email Blast/Alert	Trade Show/Conference	Research/Whitepaper	Online Video	Podcasts	Social Media	Webinars
1st Choice	1st Choice Print Magazine	1st Choice Website	1st Choice E-Newsletter	1st Choice Email Blast/Alert	1st Choice Trade Show/Conference	1st Choice Research/Whitepaper	1st Choice Online Video	1st Choice Podcasts	1st Choice Social Media	1st Choice Webinars
2nd Choice	2nd Choice Print Magazine	2nd Choice Website	2nd Choice E-Newsletter	2nd Choice Email Blast/Alert	2nd Choice Trade Show/Conference	2nd Choice Research/Whitepaper	2nd Choice Online Video	2nd Choice Podcasts	2nd Choice Social Media	2nd Choice Webinars
3rd Choice	3rd Choice Print Magazine	3rd Choice Website	3rd Choice E-Newsletter	3rd Choice Email Blast/Alert	3rd Choice Trade Show/Conference	3rd Choice Research/Whitepaper	3rd Choice Online Video	3rd Choice Podcasts	3rd Choice Social Media	3rd Choice Webinars

Question Title

* 13. Which one of the following best describes your job title/function? (Please check ONE only.)

Account Management

Business Management

Customer Service

Supplier/Vendor Relations

Sales Management

Marketing

Operations

Other (please specify)

Question Title

* 14. Which of the following best describes the nature of your facility? (Please check ONE only.)

Promotional Products Distributor

Print Distributor

Embroider

Decorator/Screen Printer

Commercial Printer

Awards/Recognition Reseller

Other (please specify)

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* 15. What are your company’s approximate 2017 gross sales or revenue? (If you are unsure of the exact number, please estimate.)

$499,999 or less

$500k - $999,999

$1.0 – 2.4 million

$2.5 – 4.9 million

$5.0 – 9.9 million

$10.0 – 24.9 million

$25.0 – 49.9 million

$50.0 – 99.9 million

$100 million+

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* 16. What is your age?

25 or under

26 – 29

30 – 39

40 – 49

50 – 59

60 – 65

Over 65

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* 17. How many years have you been in the promotional products industry?

0 – 5 years

6 – 10 years

11 – 15 years

16 – 20 years

21 – 25 years

26 – 30 years

Over 30 years

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* 18. Thank you for your participation! You have completed the survey.

Please include your email address so that we can notify you if you are a winner of one of $50 Amazon gift card.

Your personal information will only be used for that winning notification and will be kept separate from your confidential responses above.

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* 1. Please indicate the topics below, related to the promotional products industry, that you followed/read about in the past 12 months, in order to keep up to date for work-related purposes.(Please check ALL that apply)

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* 2. Approximately how often do you access news and information on the topics that you follow, for your work-related purposes to the promotional products industry?

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* 3. How important to you and your work are each of the following topics related to the promotional products industry?

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* 6. Are there any other topics or types of information of importance to you that you feel are not currently or not adequately being covered by the media industry? If so, please specify which ones and please explain in detail what would be of value to you.

Question Title

* 7. Below is a list of media brands that regularly publish content on the promotional products industry. For each media brand, please indicate if you have consumed their content in any form (e.g. website, email newsletter etc.) in the past 12 months.

Question Title

* 8. For each vendor, please indicate if you have accessed in the past 12 months nor have NOT accessed in the past 12 months.

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* 9. Are there any other media brands of importance to you that you feel are not listed in the selection of media brands mentioned above? If so, please specify which ones that you follow/read consistently.

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* 11. Now, thinking about the media brands you access for information on the promotional products industry, in any format/platform (i.e. print, website, e-newsletter, etc.), please write in up to three media brands you rely on the most in order of preference. Please list below.

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* 12. For the three media brands you selected, how have you accessed the information they provide to keep up to date on the promotional products industry over the past 12 months? Please check ALL platforms you use for each brand.

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* 13. Which one of the following best describes your job title/function? (Please check ONE only.)

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* 14. Which of the following best describes the nature of your facility? (Please check ONE only.)

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* 15. What are your company’s approximate 2017 gross sales or revenue? (If you are unsure of the exact number, please estimate.)

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* 16. What is your age?

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* 17. How many years have you been in the promotional products industry?

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* 1. Please indicate the topics below, related to the promotional products industry, that you followed/read about in the past 12 months, in order to keep up to date for work-related purposes.

(Please check ALL that apply)