OvuSense™ Fertility Monitor

Norgenix and Fertility Focus will soon bring to market a new ovulation/fertility monitor for women to use at home.
This survey is designed to help us determine two key pieces of our Marketing Materials. The first is; what is the best headline for our brochure. Also, the way the brochure is written in terms of style or tone.
OvuSense™ is the name of our fertility monitor. It is designed to help women that are having trouble getting pregnant determine when they ovulate as the time around ovulation is the best time to become pregnant. Your responses will be kept confidential.

We appreciate your time and input.

Thank you - the Fertility Focus and Norgenix team

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* 1. If you would give us a little information about yourself it helps us understand your answers better.The information is limited, and it is confidential

First Name:

State:

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* 2. What is your gender?

Female

Male

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* 3. Your age? Please choose a category.

21-24

25-29

30-34

35-39

40-49

50+

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* 4. If you would be comfortable sharing your fertility status it would help us in our work.

I/we are currently having some fertility challenges

I/we have had some fertility challenges in the past but was successful

I/we have had some fertility challenges in the past but was not successful

I/we have not had any fertility challenges or have not tried to become pregnant

Would prefer not to respond

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* 5. Below are some possible headline statements about the OvuSense™ Fertility Monitor - please stack rank these. #1 is the highest.

	1st Choice	2nd Choice	3rd Choice	4th Choice	5th Choice	6th Choice	7th Choice	Last Choice
The long road to pregnancy just got shorter	The long road to pregnancy just got shorter 1st Choice	The long road to pregnancy just got shorter 2nd Choice	The long road to pregnancy just got shorter 3rd Choice	The long road to pregnancy just got shorter 4th Choice	The long road to pregnancy just got shorter 5th Choice	The long road to pregnancy just got shorter 6th Choice	The long road to pregnancy just got shorter 7th Choice	The long road to pregnancy just got shorter Last Choice
OvuSense knows when you are ready to conceive - that may be all you need	OvuSense knows when you are ready to conceive - that may be all you need 1st Choice	OvuSense knows when you are ready to conceive - that may be all you need 2nd Choice	OvuSense knows when you are ready to conceive - that may be all you need 3rd Choice	OvuSense knows when you are ready to conceive - that may be all you need 4th Choice	OvuSense knows when you are ready to conceive - that may be all you need 5th Choice	OvuSense knows when you are ready to conceive - that may be all you need 6th Choice	OvuSense knows when you are ready to conceive - that may be all you need 7th Choice	OvuSense knows when you are ready to conceive - that may be all you need Last Choice
OvuSense puts you in control of your fertility with 99% accuracy	OvuSense puts you in control of your fertility with 99% accuracy 1st Choice	OvuSense puts you in control of your fertility with 99% accuracy 2nd Choice	OvuSense puts you in control of your fertility with 99% accuracy 3rd Choice	OvuSense puts you in control of your fertility with 99% accuracy 4th Choice	OvuSense puts you in control of your fertility with 99% accuracy 5th Choice	OvuSense puts you in control of your fertility with 99% accuracy 6th Choice	OvuSense puts you in control of your fertility with 99% accuracy 7th Choice	OvuSense puts you in control of your fertility with 99% accuracy Last Choice
The professional approach to pregnancy	The professional approach to pregnancy 1st Choice	The professional approach to pregnancy 2nd Choice	The professional approach to pregnancy 3rd Choice	The professional approach to pregnancy 4th Choice	The professional approach to pregnancy 5th Choice	The professional approach to pregnancy 6th Choice	The professional approach to pregnancy 7th Choice	The professional approach to pregnancy Last Choice
Your fertility information - simple, accurate at the touch of a button	Your fertility information - simple, accurate at the touch of a button 1st Choice	Your fertility information - simple, accurate at the touch of a button 2nd Choice	Your fertility information - simple, accurate at the touch of a button 3rd Choice	Your fertility information - simple, accurate at the touch of a button 4th Choice	Your fertility information - simple, accurate at the touch of a button 5th Choice	Your fertility information - simple, accurate at the touch of a button 6th Choice	Your fertility information - simple, accurate at the touch of a button 7th Choice	Your fertility information - simple, accurate at the touch of a button Last Choice
OvuSense, the only definitive at-home ovulation detector. Take control with OvuSense	OvuSense, the only definitive at-home ovulation detector. Take control with OvuSense 1st Choice	OvuSense, the only definitive at-home ovulation detector. Take control with OvuSense 2nd Choice	OvuSense, the only definitive at-home ovulation detector. Take control with OvuSense 3rd Choice	OvuSense, the only definitive at-home ovulation detector. Take control with OvuSense 4th Choice	OvuSense, the only definitive at-home ovulation detector. Take control with OvuSense 5th Choice	OvuSense, the only definitive at-home ovulation detector. Take control with OvuSense 6th Choice	OvuSense, the only definitive at-home ovulation detector. Take control with OvuSense 7th Choice	OvuSense, the only definitive at-home ovulation detector. Take control with OvuSense Last Choice
Your fertility journey just took a positive step	Your fertility journey just took a positive step 1st Choice	Your fertility journey just took a positive step 2nd Choice	Your fertility journey just took a positive step 3rd Choice	Your fertility journey just took a positive step 4th Choice	Your fertility journey just took a positive step 5th Choice	Your fertility journey just took a positive step 6th Choice	Your fertility journey just took a positive step 7th Choice	Your fertility journey just took a positive step Last Choice
Trying to get pregnant can be stressful - we get that	Trying to get pregnant can be stressful - we get that 1st Choice	Trying to get pregnant can be stressful - we get that 2nd Choice	Trying to get pregnant can be stressful - we get that 3rd Choice	Trying to get pregnant can be stressful - we get that 4th Choice	Trying to get pregnant can be stressful - we get that 5th Choice	Trying to get pregnant can be stressful - we get that 6th Choice	Trying to get pregnant can be stressful - we get that 7th Choice	Trying to get pregnant can be stressful - we get that Last Choice

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* 6. Why do you prefer the selected headline statement?

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* 7. Which cover image do you prefer?

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* 8. When we write a brochure there are many different ways to describe something, some of the differences are in the way the concepts are describe, another consideration is the "tone" or "voice" that is used. Below are three paragraphs which address the same issue. However they are different in structure and "voice". Which paragraph would you choose to put in the brochure.
These paragraphs were written to address the question of "Ovulation - What You Need to Know"

For many of us, getting pregnant isn’t easy and, if it doesn’t happen right away, it can be devastating, making us feel like we are not in control of our fertility. Additionally, 70% of us women do not ovulate in the middle of the month, unlike we think. Therefore, we could be getting our timing completely wrong, and not even know it. OvuSense tells you when you ovulate, and when your fertile window is, so that you can take back control and accurately plan ahead to have sex in order to conceive.

Whether you have a career or you’re already a stay at home mom, you like to stay in control and do the very best you can for yourself and those around you. You’ve probably spent many years avoiding pregnancy, and you’ve been dedicated to that – you’ve followed the instructions to the letter. In short, you’re a professional. So why, when it comes to pregnancy, do we not think the same way? It’s easy to think getting pregnant is simple, you just have sex, right? Well, unfortunately that’s wrong. It’s time to get professional with conception – it’s time for OvuSense. OvuSense tells you when you ovulate, and when your fertile window is.

Getting pregnant for many is not easy. 70% of women do not ovulate in the middle of the month as most expect. The date of ovulation is fairly consistent month to month, but what day that is, is different for everyone. OvuSense may be all you need to get pregnant naturally. Knowing when you are most fertile, which begins 5 days before ovulation, is the best way to be certain that you are having intercourse at the right time.

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* 9. Regarding your choice preference for 'writing style' above? Can you briefly tell us what appealed to you most and why you chose it please?

Thank you for helping with our survey.