Norgenix and Fertility Focus will soon bring to market a new ovulation/fertility monitor for women to use at home.
This survey is designed to help us determine two key pieces of our Marketing Materials. The first is; what is the best headline for our brochure. Also, the way the brochure is written in terms of style or tone.
OvuSense™ is the name of our fertility monitor. It is designed to help women that are having trouble getting pregnant determine when they ovulate as the time around ovulation is the best time to become pregnant. Your responses will be kept confidential.

We appreciate your time and input.

Thank you - the Fertility Focus and Norgenix team

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* 1. If you would give us a little information about yourself it helps us understand your answers better.The information is limited, and it is confidential

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* 2. What is your gender?

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* 3. Your age? Please choose a category.

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* 4. If you would be comfortable sharing your fertility status it would help us in our work.

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* 5. Below are some possible headline statements about the OvuSense™ Fertility Monitor - please stack rank these. #1 is the highest.

  1st Choice 2nd Choice 3rd Choice 4th Choice 5th Choice 6th Choice 7th Choice Last Choice
The long road to pregnancy just got shorter
OvuSense knows when you are ready to conceive - that may be all you need
OvuSense puts you in control of your fertility with 99% accuracy
The professional approach to pregnancy
Your fertility information - simple, accurate at the touch of a button
OvuSense, the only definitive at-home ovulation detector. Take control with OvuSense
Your fertility journey just took a positive step
Trying to get pregnant can be stressful - we get that

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* 6. Why do you prefer the selected headline statement?

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* 7. Which cover image do you prefer?

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* 8. When we write a brochure there are many different ways to describe something, some of the differences are in the way the concepts are describe, another consideration is the "tone" or "voice" that is used. Below are three paragraphs which address the same issue. However they are different in structure and "voice". Which paragraph would you choose to put in the brochure.
These paragraphs were written to address the question of "Ovulation - What You Need to Know"

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* 9. Regarding your choice preference for 'writing style' above? Can you briefly tell us what appealed to you most and why you chose it please?

Thank you for helping with our survey.

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