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TVB Alt Forward 20 Post-Conference Survey
TVB Alt Forward Attendees 2020
1.
What role most closely matches your position?
C-suite / Corporate (broadcast group & rep)
CTO/Ad-Ops
GM/Station Management
Sales Management (station & rep)
AE (station & rep)
Research
NEXTer
Agency/Advertiser Guest
Other (Please specify)
2.
Are you on the TVB BOD?
Yes
No
3.
How would you describe your virtual experience at TVB Alt Forward?
Excellent
Good
Fair
Poor
Content
Excellent
Good
Fair
Poor
Platform
Excellent
Good
Fair
Poor
Networking
Excellent
Good
Fair
Poor
Overall
Excellent
Good
Fair
Poor
Any Comments (please specify)
4.
Please rate each general session on the value to your business:
Excellent
Good
Fair
Poor
Didn't attend
The Future of Measurement- Hadassa Gerber, Emily Barr, Peter Bradbury, Jennifer Hungerbuhler, Bill Livek
Excellent
Good
Fair
Poor
Didn't attend
Automotive One-on-One- Michelle Krebs, Matt VanDyke
Excellent
Good
Fair
Poor
Didn't attend
Political Discourse- Carl Hulse, David Axelrod, Karl Rove
Excellent
Good
Fair
Poor
Didn't attend
Political Forecast- Steve Passwaiter
Excellent
Good
Fair
Poor
Didn't attend
CMO Interview-Bob Liodice, Casey Hurbis
Excellent
Good
Fair
Poor
Didn't attend
2021 Business Outlook- Tom Buono
Excellent
Good
Fair
Poor
Didn't attend
The New Normal: How brands can reach consumers in a C-19 world- Justin LaPorte
Excellent
Good
Fair
Poor
Didn't attend
5.
Please rate each business development forum on the value to your business:
Excellent
Good
Fair
Poor
Didn't attend
Diagnosing Medical Advertisers' Needs
Excellent
Good
Fair
Poor
Didn't attend
The Local Furniture Retailer's Future
Excellent
Good
Fair
Poor
Didn't attend
Home Improvement Success Story!
Excellent
Good
Fair
Poor
Didn't attend
Understanding Today's Local Digital Client
Excellent
Good
Fair
Poor
Didn't attend
What’s Driving Automotive Dealers?
Excellent
Good
Fair
Poor
Didn't attend
6.
Please rate each automated TV demo forum on the value to your business:
Excellent
Good
Fair
Poor
Didn't attend
Proposal
Excellent
Good
Fair
Poor
Didn't attend
Logtimes
Excellent
Good
Fair
Poor
Didn't attend
RFP & Proposal
Excellent
Good
Fair
Poor
Didn't attend
Commercial Instructions
Excellent
Good
Fair
Poor
Didn't attend
Makegood Offers
Excellent
Good
Fair
Poor
Didn't attend
Impressions
Excellent
Good
Fair
Poor
Didn't attend
7.
Please rate each measurement forum on the value to your business:
Excellent
Good
Fair
Poor
Didn't attend
Measurement: Advancing Local Addressable
Excellent
Good
Fair
Poor
Didn't attend
Measurement: Audience Data - Automotive & Political
Excellent
Good
Fair
Poor
Didn't attend
Measurement: Cross Platform Measurement & Attribution
Excellent
Good
Fair
Poor
Didn't attend
8.
Please rate each looking forward forum on the value to your business:
Excellent
Good
Fair
Poor
Didn't attend
Business Outlook: BIA Advisory & Wells Fargo
Excellent
Good
Fair
Poor
Didn't attend
TVB NEXT Executive Interviews
Excellent
Good
Fair
Poor
Didn't attend
The Future of CTV and Local OTT
Excellent
Good
Fair
Poor
Didn't attend
Congressional Political Strategies
Excellent
Good
Fair
Poor
Didn't attend
Adaptive Audience Fulfillment
Excellent
Good
Fair
Poor
Didn't attend
9.
In this new virtual world, how would you rate TVB Alt Forward compared to other virtual events you have attended?
Excellent
Good
Fair
Weak
10.
How easy did you find it to:
Very easy
Somewhat easy
Somewhat difficult
Very difficult
Did not use
Register for the conference
Very easy
Somewhat easy
Somewhat difficult
Very difficult
Did not use
Login to the conference
Very easy
Somewhat easy
Somewhat difficult
Very difficult
Did not use
Navigate to find the sessions you wanted
Very easy
Somewhat easy
Somewhat difficult
Very difficult
Did not use
Use the Exhibit Hall
Very easy
Somewhat easy
Somewhat difficult
Very difficult
Did not use
Download exhibit material and view booth videos
Very easy
Somewhat easy
Somewhat difficult
Very difficult
Did not use
Use the Networking Hall
Very easy
Somewhat easy
Somewhat difficult
Very difficult
Did not use
Use the Chat Feature
Very easy
Somewhat easy
Somewhat difficult
Very difficult
Did not use
Access the VOD content
Very easy
Somewhat easy
Somewhat difficult
Very difficult
Did not use
11.
How did you view the sessions?
Almost all live
About ¾ live, the remainder on demand
Half live, half on demand
About ¾ on demand, the remainder live
Almost all on demand
12.
What topic(s) or keynotes would you most like to see on next year's conference agenda?
13.
Please suggest a company that you think would be a great sponsor next year:
14.
Assuming it is possible to hold a safe live event next year, what is your preference for Forward 2021?
Virtual conference for all attendees
In-person conference for all attendees
Combo: Live event for limited number of TV and Agency executives plus virtual event for members and agencies across the country
Other
15.
If you’d like to be entered into a drawing to win noise-canceling headphones, please provide the following:
Name
Company
Email Address