TVB Alt Forward 20 Post-Conference Survey

TVB Alt Forward Attendees 2020

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* 1. What role most closely matches your position?

C-suite / Corporate (broadcast group & rep)

CTO/Ad-Ops

GM/Station Management

Sales Management (station & rep)

AE (station & rep)

Research

NEXTer

Agency/Advertiser Guest

Other (Please specify)

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* 2. Are you on the TVB BOD?

Yes

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* 3. How would you describe your virtual experience at TVB Alt Forward?

	Excellent	Good	Fair	Poor
Content	Content Excellent	Content Good	Content Fair	Content Poor
Platform	Platform Excellent	Platform Good	Platform Fair	Platform Poor
Networking	Networking Excellent	Networking Good	Networking Fair	Networking Poor
Overall	Overall Excellent	Overall Good	Overall Fair	Overall Poor

Any Comments (please specify)

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* 4. Please rate each general session on the value to your business:

	Excellent	Good	Fair	Poor	Didn't attend
The Future of Measurement- Hadassa Gerber, Emily Barr, Peter Bradbury, Jennifer Hungerbuhler, Bill Livek	The Future of Measurement- Hadassa Gerber, Emily Barr, Peter Bradbury, Jennifer Hungerbuhler, Bill Livek Excellent	The Future of Measurement- Hadassa Gerber, Emily Barr, Peter Bradbury, Jennifer Hungerbuhler, Bill Livek Good	The Future of Measurement- Hadassa Gerber, Emily Barr, Peter Bradbury, Jennifer Hungerbuhler, Bill Livek Fair	The Future of Measurement- Hadassa Gerber, Emily Barr, Peter Bradbury, Jennifer Hungerbuhler, Bill Livek Poor	The Future of Measurement- Hadassa Gerber, Emily Barr, Peter Bradbury, Jennifer Hungerbuhler, Bill Livek Didn't attend
Automotive One-on-One- Michelle Krebs, Matt VanDyke	Automotive One-on-One- Michelle Krebs, Matt VanDyke Excellent	Automotive One-on-One- Michelle Krebs, Matt VanDyke Good	Automotive One-on-One- Michelle Krebs, Matt VanDyke Fair	Automotive One-on-One- Michelle Krebs, Matt VanDyke Poor	Automotive One-on-One- Michelle Krebs, Matt VanDyke Didn't attend
Political Discourse- Carl Hulse, David Axelrod, Karl Rove	Political Discourse- Carl Hulse, David Axelrod, Karl Rove Excellent	Political Discourse- Carl Hulse, David Axelrod, Karl Rove Good	Political Discourse- Carl Hulse, David Axelrod, Karl Rove Fair	Political Discourse- Carl Hulse, David Axelrod, Karl Rove Poor	Political Discourse- Carl Hulse, David Axelrod, Karl Rove Didn't attend
Political Forecast- Steve Passwaiter	Political Forecast- Steve Passwaiter Excellent	Political Forecast- Steve Passwaiter Good	Political Forecast- Steve Passwaiter Fair	Political Forecast- Steve Passwaiter Poor	Political Forecast- Steve Passwaiter Didn't attend
CMO Interview-Bob Liodice, Casey Hurbis	CMO Interview-Bob Liodice, Casey Hurbis Excellent	CMO Interview-Bob Liodice, Casey Hurbis Good	CMO Interview-Bob Liodice, Casey Hurbis Fair	CMO Interview-Bob Liodice, Casey Hurbis Poor	CMO Interview-Bob Liodice, Casey Hurbis Didn't attend
2021 Business Outlook- Tom Buono	2021 Business Outlook- Tom Buono Excellent	2021 Business Outlook- Tom Buono Good	2021 Business Outlook- Tom Buono Fair	2021 Business Outlook- Tom Buono Poor	2021 Business Outlook- Tom Buono Didn't attend
The New Normal: How brands can reach consumers in a C-19 world- Justin LaPorte	The New Normal: How brands can reach consumers in a C-19 world- Justin LaPorte Excellent	The New Normal: How brands can reach consumers in a C-19 world- Justin LaPorte Good	The New Normal: How brands can reach consumers in a C-19 world- Justin LaPorte Fair	The New Normal: How brands can reach consumers in a C-19 world- Justin LaPorte Poor	The New Normal: How brands can reach consumers in a C-19 world- Justin LaPorte Didn't attend

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* 5. Please rate each business development forum on the value to your business:

	Excellent	Good	Fair	Poor	Didn't attend
Diagnosing Medical Advertisers' Needs	Diagnosing Medical Advertisers' Needs Excellent	Diagnosing Medical Advertisers' Needs Good	Diagnosing Medical Advertisers' Needs Fair	Diagnosing Medical Advertisers' Needs Poor	Diagnosing Medical Advertisers' Needs Didn't attend
The Local Furniture Retailer's Future	The Local Furniture Retailer's Future Excellent	The Local Furniture Retailer's Future Good	The Local Furniture Retailer's Future Fair	The Local Furniture Retailer's Future Poor	The Local Furniture Retailer's Future Didn't attend
Home Improvement Success Story!	Home Improvement Success Story! Excellent	Home Improvement Success Story! Good	Home Improvement Success Story! Fair	Home Improvement Success Story! Poor	Home Improvement Success Story! Didn't attend
Understanding Today's Local Digital Client	Understanding Today's Local Digital Client Excellent	Understanding Today's Local Digital Client Good	Understanding Today's Local Digital Client Fair	Understanding Today's Local Digital Client Poor	Understanding Today's Local Digital Client Didn't attend
What’s Driving Automotive Dealers?	What’s Driving Automotive Dealers? Excellent	What’s Driving Automotive Dealers? Good	What’s Driving Automotive Dealers? Fair	What’s Driving Automotive Dealers? Poor	What’s Driving Automotive Dealers? Didn't attend

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* 6. Please rate each automated TV demo forum on the value to your business:

	Excellent	Good	Fair	Poor	Didn't attend
Proposal	Proposal Excellent	Proposal Good	Proposal Fair	Proposal Poor	Proposal Didn't attend
Logtimes	Logtimes Excellent	Logtimes Good	Logtimes Fair	Logtimes Poor	Logtimes Didn't attend
RFP & Proposal	RFP & Proposal Excellent	RFP & Proposal Good	RFP & Proposal Fair	RFP & Proposal Poor	RFP & Proposal Didn't attend
Commercial Instructions	Commercial Instructions Excellent	Commercial Instructions Good	Commercial Instructions Fair	Commercial Instructions Poor	Commercial Instructions Didn't attend
Makegood Offers	Makegood Offers Excellent	Makegood Offers Good	Makegood Offers Fair	Makegood Offers Poor	Makegood Offers Didn't attend
Impressions	Impressions Excellent	Impressions Good	Impressions Fair	Impressions Poor	Impressions Didn't attend

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* 7. Please rate each measurement forum on the value to your business:

	Excellent	Good	Fair	Poor	Didn't attend
Measurement: Advancing Local Addressable	Measurement: Advancing Local Addressable Excellent	Measurement: Advancing Local Addressable Good	Measurement: Advancing Local Addressable Fair	Measurement: Advancing Local Addressable Poor	Measurement: Advancing Local Addressable Didn't attend
Measurement: Audience Data - Automotive & Political	Measurement: Audience Data - Automotive & Political Excellent	Measurement: Audience Data - Automotive & Political Good	Measurement: Audience Data - Automotive & Political Fair	Measurement: Audience Data - Automotive & Political Poor	Measurement: Audience Data - Automotive & Political Didn't attend
Measurement: Cross Platform Measurement & Attribution	Measurement: Cross Platform Measurement & Attribution Excellent	Measurement: Cross Platform Measurement & Attribution Good	Measurement: Cross Platform Measurement & Attribution Fair	Measurement: Cross Platform Measurement & Attribution Poor	Measurement: Cross Platform Measurement & Attribution Didn't attend

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* 8. Please rate each looking forward forum on the value to your business:

	Excellent	Good	Fair	Poor	Didn't attend
Business Outlook: BIA Advisory & Wells Fargo	Business Outlook: BIA Advisory & Wells Fargo Excellent	Business Outlook: BIA Advisory & Wells Fargo Good	Business Outlook: BIA Advisory & Wells Fargo Fair	Business Outlook: BIA Advisory & Wells Fargo Poor	Business Outlook: BIA Advisory & Wells Fargo Didn't attend
TVB NEXT Executive Interviews	TVB NEXT Executive Interviews Excellent	TVB NEXT Executive Interviews Good	TVB NEXT Executive Interviews Fair	TVB NEXT Executive Interviews Poor	TVB NEXT Executive Interviews Didn't attend
The Future of CTV and Local OTT	The Future of CTV and Local OTT Excellent	The Future of CTV and Local OTT Good	The Future of CTV and Local OTT Fair	The Future of CTV and Local OTT Poor	The Future of CTV and Local OTT Didn't attend
Congressional Political Strategies	Congressional Political Strategies Excellent	Congressional Political Strategies Good	Congressional Political Strategies Fair	Congressional Political Strategies Poor	Congressional Political Strategies Didn't attend
Adaptive Audience Fulfillment	Adaptive Audience Fulfillment Excellent	Adaptive Audience Fulfillment Good	Adaptive Audience Fulfillment Fair	Adaptive Audience Fulfillment Poor	Adaptive Audience Fulfillment Didn't attend

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* 9. In this new virtual world, how would you rate TVB Alt Forward compared to other virtual events you have attended?

Excellent

Good

Fair

Weak

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* 10. How easy did you find it to:

	Very easy	Somewhat easy	Somewhat difficult	Very difficult	Did not use
Register for the conference	Register for the conference Very easy	Register for the conference Somewhat easy	Register for the conference Somewhat difficult	Register for the conference Very difficult	Register for the conference Did not use
Login to the conference	Login to the conference Very easy	Login to the conference Somewhat easy	Login to the conference Somewhat difficult	Login to the conference Very difficult	Login to the conference Did not use
Navigate to find the sessions you wanted	Navigate to find the sessions you wanted Very easy	Navigate to find the sessions you wanted Somewhat easy	Navigate to find the sessions you wanted Somewhat difficult	Navigate to find the sessions you wanted Very difficult	Navigate to find the sessions you wanted Did not use
Use the Exhibit Hall	Use the Exhibit Hall Very easy	Use the Exhibit Hall Somewhat easy	Use the Exhibit Hall Somewhat difficult	Use the Exhibit Hall Very difficult	Use the Exhibit Hall Did not use
Download exhibit material and view booth videos	Download exhibit material and view booth videos Very easy	Download exhibit material and view booth videos Somewhat easy	Download exhibit material and view booth videos Somewhat difficult	Download exhibit material and view booth videos Very difficult	Download exhibit material and view booth videos Did not use
Use the Networking Hall	Use the Networking Hall Very easy	Use the Networking Hall Somewhat easy	Use the Networking Hall Somewhat difficult	Use the Networking Hall Very difficult	Use the Networking Hall Did not use
Use the Chat Feature	Use the Chat Feature Very easy	Use the Chat Feature Somewhat easy	Use the Chat Feature Somewhat difficult	Use the Chat Feature Very difficult	Use the Chat Feature Did not use
Access the VOD content	Access the VOD content Very easy	Access the VOD content Somewhat easy	Access the VOD content Somewhat difficult	Access the VOD content Very difficult	Access the VOD content Did not use

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* 11. How did you view the sessions?

Almost all live

About ¾ live, the remainder on demand

Half live, half on demand

About ¾ on demand, the remainder live

Almost all on demand

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* 12. What topic(s) or keynotes would you most like to see on next year's conference agenda?

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* 13. Please suggest a company that you think would be a great sponsor next year:

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* 14. Assuming it is possible to hold a safe live event next year, what is your preference for Forward 2021?

Virtual conference for all attendees

In-person conference for all attendees

Combo: Live event for limited number of TV and Agency executives plus virtual event for members and agencies across the country

Other

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* 15. If you’d like to be entered into a drawing to win noise-canceling headphones, please provide the following:

Name

Company

Email Address