MEPRA Academy Training Needs Assessment 2017 This survey is to evaluate your training needs and preferences Question Title * 1. What best describes your role level? Graduate / PR Executive Senior Account Executive/ Coordinator Account Manager / Manager Director Division Head / Senior Director General Manager /Managing Director Other (please specify) Question Title * 2. What best describes your employment category? Global Public Relations/Communications Agency Boutique Public Relations/Communications Agency Part of an in-house communications team Other (please specify) Question Title * 3. How many MEPRA led training courses have you attended from January 2015 - April 2017? 0 1-5 5-10 More than 10 Question Title * 4. If answered yes, how would you rate MEPRA's previous training courses? Excellent Good Average Fair Needs improvement N/A Question Title * 5. If answered 0, what best describes the reason why you haven't attended a MEPRA training course? Course content was not suited to my needs Wasn't aware of the training courses offered Couldn't take the time away from the office Training wasn't offered in my location N/A Question Title * 6. Have you received formal/academic training in the PR and/or Communications fields? Yes No Question Title * 7. If answered yes, please specify the type of training/qualification received or insert n/a if answered no. Question Title * 8. What best describes the amount of training have you received for your current role? A great deal of training A lot of training A moderate amount of training A little training No training at all Question Title * 9. How would you rate your knowledge on PR Ethics and core functions of a PR role? Needs improvement Fair Average Good Excellent N/A Needs improvement Fair Average Good Excellent N/A Question Title * 10. How would you rate your writing skills for developing press releases, features and opinion editorials? Needs improvement Fair Average Good Excellent N/A Needs improvement Fair Average Good Excellent N/A Question Title * 11. How would you rate your skills in campaign / PR proposal development? Needs improvement Fair Average Good Excellent N/A Needs improvement Fair Average Good Excellent N/A Question Title * 12. How would you rate your skills in PR measurement and evaluation? Needs improvement Fair Average Good Excellent Needs improvement Fair Average Good Excellent Question Title * 13. How would you rate your understanding of the UAE media landscape and how /when to approach reporters in the UAE? Needs improvement Fair Average Good Excellent Needs improvement Fair Average Good Excellent Question Title * 14. How would you rate your ability to pitch a story successfully to print, online and broadcast media? Needs improvement Fair Average Good Excellent Needs improvement Fair Average Good Excellent Question Title * 15. How would you rate your ability and confidence to manage a press conference, live interviews and senior spokespeople? Needs improvement Fair Average Good Excellent Needs improvement Fair Average Good Excellent Question Title * 16. How would you rate your knowledge and skills in the latest trends facing the communications and media landscape? Needs improvement Fair Average Good Excellent Needs improvement Fair Average Good Excellent Question Title * 17. How would you rate your knowledge and skills in PR strategy and integrated campaign development? Needs improvement Fair Average Good Excellent Needs improvement Fair Average Good Excellent Question Title * 18. How would you rate your knowledge and skills on thought leadership strategy development and planning? Needs improvement Fair Average Good Excellent Needs improvement Fair Average Good Excellent Question Title * 19. How would you rate your knowledge and skills on content marketing and content-led strategies and its role in PR today? Needs improvement Fair Average Good Excellent Needs improvement Fair Average Good Excellent Question Title * 20. How would you rate your knowledge and skills on Google Analytics and using data and insights to inform and measure a PR strategy? Needs improvement Fair Average Good Excellent Needs improvement Fair Average Good Excellent Question Title * 21. What training categories are you most interested in? PR Ethics and PR101 New Trends in PR communciations Digital Communications Writing Skills Media Management UAE Media Landscape CSR Sector focussed communications i.e. healthcare, finance, sport Proposal writing and development Analytics and Measurement Internal Communications Thought Leadership Other (please specify) Question Title * 22. How would you rank the importance of the following criteria when it comes to training? (1 most important, 7 least) 1 2 3 4 5 6 7 Facilitator /Trainer 1 2 3 4 5 6 7 Interactivity 1 2 3 4 5 6 7 Timing and length 1 2 3 4 5 6 7 Venue facilities 1 2 3 4 5 6 7 Training materials/handouts 1 2 3 4 5 6 7 Price 1 2 3 4 5 6 7 Program objectives Question Title * 23. How would you rank the most important criteria for a facilitator? (1 most important, 6 least) 1 2 3 4 5 6 Presentation skills 1 2 3 4 5 6 International experience 1 2 3 4 5 6 Local knowledge 1 2 3 4 5 6 Approachability 1 2 3 4 5 6 English language 1 2 3 4 5 6 Arabic language Question Title * 24. How often do you participate in professional skills development training? Once per month Once per quarter Twice per year Once a year Never Other (please specify) Question Title * 25. How important do you think continued learning and training is to your professional development and keeping abreast of the latest industry trends? Not required at all Not important Neutral Important Very Important Not required at all Not important Neutral Important Very Important Question Title * 26. How important is accreditation and international recognition for training courses you participate in? Not required at all Not important Neutral Important Very Important Not required at all Not important Neutral Important Very Important Question Title * 27. Please select the most desirable days to attend training Sunday Monday Tuesday Wednesday Thursday Question Title * 28. What is the most desirable length of time for a training course? Less than 3 hours Half-day Full-day More than one day Question Title * 29. If interested in the topic, would you attend a webinar based training? Yes No Question Title * 30. Additional comments Done