ROAMING ACTIVATION

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1. Brand Evangelist Details

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2. North or South Island Location (Required.)

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3. Store Chain (Required.)

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4. Location (Browns Bay, Manukau Mall etc) (Required.)

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5. Date of Activation (Required.)

Date

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6. Time In Store (Required.)

Time
Time

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7. The average age of customers who you sampled to (Required.)

1 Years 99 Years
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i We adjusted the number you entered based on the slider’s scale.

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8. What was the gender split of the people you sold to? (Required.)

Male Female
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i We adjusted the number you entered based on the slider’s scale.

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9. How busy was the store while in-store  (Required.)

less than 100 customers 250 customers more than 500 customers
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i We adjusted the number you entered based on the slider’s scale.

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10. Were people positive or negative to the change in the packaging and flavour (Required.)

Negative Neutral Positive
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i We adjusted the number you entered based on the slider’s scale.

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11. What was the price of the 175gm pack while in store? (Required.)

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12. What was the price of the 325gm pack while in store? (Required.)

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13. What was the price of the 6 pack of Marshmallow eggs while in store? (Required.)

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14. How many packs ofMarshmallow Eggs, each size were sold during your activation period? (Count the number of packs on display before and after the activation) (Required.)

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15. How many samples did you hand out during your activation? (Required.)

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16. How shoppers did you talk to (consider some people would have taken multiple flavours or said no to a sample) during your activation? (Required.)

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17. Please note feedback from customers regarding the product, its taste, price point.  We would like both positive and negative feedback (Required.)

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18. Brand Evangelist Feedback - what worked well during your activation, what didn't work well.  Feedback on displays in store, foot traffic, time of activation, recommendations. (Required.)

A report form needs to be completed for EACH DAY that you work, and the reports need to be completed at the end of EACH SHIFT.  This is to ensure that we capture information quickly and action any points immediately.

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19. What other demonstration were being run in the store while you were there?

T